GM Canada

Nation-wide Business Competition Wraps Up during Pitch or Perish Presentation

Canadas Next Top Ad Exec Announces Grand Prize Winners

TORONTO Mar 29, 2011 Today, Canadas Next Top Ad Exec (CNTAE) announced a grand-prize winning group and runners-up. The University of Albertas Maya Cieszynska and Michael Holmes took home a initial place mark with their superb debate proposal. Teams from McMaster University and a University of Lethbridge placed second and third, respectively.

Finalists from schools opposite Canada trafficked to Toronto to benefaction their strange selling skeleton and investigate to a CNTAE judging panel. With Chevrolet as a lead partner, this years foe challenged students to emanate a extensive selling debate for a all-new 2012 Chevrolet Sonic tiny car. CNTAEs tip 10 teams faced off in a representation or decay final display to a row of consultant judges from advertising, selling and communications. Judges evaluated any group by looking during participants altogether strategy, creativity and courtesy to detail.

Submissions this year have been some of a tip peculiarity a judges have ever seen, pronounced Meghan Brennan, co-chair, CNTAE. While any of a tip 10 contestants submitted a top-tier entry, a 3 winning entries displayed a veteran turn of strategy, creativity, investigate and feasibility within a $1M bill provided. These entries showed judges that selling on campuses opposite Canada can be taken to a new turn by regulating a brew of new and normal media tools.

Todays proclamation was done during CNTAEs Pitch or Perish cooking and celebration eventuality during Torontos Thompson Hotel. Each initial place leader wins their possess Chevrolet Sonic, to be delivered as partial of a Canadian launch after this year. Second place finalists perceived $2,500 Chevrolet scholarships for group members and a Fujifilim present basket; and third place winners any perceived $1,000 Chevrolet scholarships and a Fujifilm present basket.

“This year’s foe has generated energy, excitement, unrestrained and ideas, and we’d like to honour everyone, generally Maya and Michael, for rising to a challenge, pronounced Kevin Williams, boss and handling executive of General Motors of Canada. “We rarely value your uninformed demeanour and innovative meditative as we continue to broach heading tiny cars, transforming Chevrolet into one of a fastest flourishing brands in a world.”

As a foe dedicated to experiential preparation and public/private zone partnerships in business and education, CNTAE also offers internship opportunities for a tip 10 teams with sponsoring organizations. PepsiCo., announced their newest intern, Joanna Periversoff from McMaster University. Sponsor Creative Niche Inc. offers all CNTAE competitors a possibility to register for internships and work placements by their staffing directory.

Canadas Next Top Ad Exec Finalists

  • Maya Cieszynska and Michael Holmes, University of Alberta
  • Joanna Periversoff and Patricia Wozniak, McMaster University
  • Amanda Miller and Brittany Miller, University of Lethbridge

About Canadas Next Top Ad Exec:

Canadas Next Top Ad Exec is a inhabitant business case-study foe formed out of McMaster University. 2011 sponsors embody Chevrolet, MacClaren McCann, GCI Group, Fujifilm, Cascades, Creative Niche Inc. and PepsiCo. Now in a fifth year, a foe is wholly student-run with a inexhaustible support of sponsoring organizations.

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