August 22, 2019
, Auburn Hills, Mich.
The Jeep® code teamed adult with NBC’s strike summer strain foe array “Songland” final night (8/21) to give one songwriter a possibility to write a strain privately for a new Jeep radio commercial. The winning strain “Young,” creatively penned by songwriter Katelyn Tarver, will be recorded, expelled and achieved by Nashville hitmakers Old Dominion. The 90-second Jeep code commercial, featuring “Young” achieved by Old Dominion, premiered during final night’s (Aug. 21) partial and can now be noticed opposite a Jeep digital and amicable channels, including YouTube, Facebook, Twitter and Instagram. The strain “Young” is now accessible opposite streaming platforms.
“The event to work with NBC and ‘Songland’ showed us that we can rewrite a manners of normal product chain in such a approach that we grasp an rare turn of flawlessness and consumer engagement,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “The ‘Songland’ partial acted as a one-hour review where a Jeep brand’s ethos is dissected and explored in front of a large radio audience.
“Additionally, operative with Old Dominion, Shane McAnally and songwriter Katelyn Tarver to record a strain that speaks as a adore minute to Jeep brand’s attributes of freedom, tour and Americana, and share it with viewers, gave us an implausible prolongation to a initiative,” pronounced Francois.
“We desired partnering with Jeep on a selling and strain initial that authorised a code to be a principal component of a storytelling for ‘Songland,'” pronounced Mark Marshall, President of Advertising Sales and Partnerships, NBCUniversal.
“Old Dominion are some of a many gifted writers in strain right now, so to have them like my strain adequate to select to record and recover it is a outrageous honor,” pronounced winning songwriter Katelyn Tarver from Glennville, Georgia. “Then, to have it not usually featured in a Jeep commercial, though for me to get to be in that blurb too, is only beyond. This whole knowledge has been a blast and I’m so vehement for people to hear ‘Young’ and hopefully adore it as many as we do.”
“Songland” producer-mentors include Ryan Tedder (lead thespian of OneRepublic and Grammy Award-winning writer of Adele and Taylor Swift), Ester Dean (Grammy-nominated songwriter and writer of Rihanna and Katy Perry) and Shane McAnally (Grammy-winning songwriter and writer of Kacey Musgraves and Sam Hunt with 40 #1 nation records).
Ryan Tedder and his rope OneRepublic launched a Jeep 2018 summer debate with a strike strain “Connection.” Following that campaign, OneRepublic was also featured and achieved in the two-minute “More Than Just Words” video as partial of a Jeep brand’s Big Game Blitz heading adult to Super Bowl 2019, which shattered online perspective annals for FCA, climbing to over 110 million views. The video, a visible exegesis of a “The Star Spangled Banner,” served as a matter that took viewers on an astonishing low-pitched and visible odyssey, with images striking opposite a shade representing a song’s lyrics. The “More Than Just Words” video also achieved an strenuous turn of certain online amicable view for a Jeep brand, with all comments 99 percent certain or neutral.
The Jeep code many recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 “Summer of Jeep” campaign.
Jeep code has also worked with strain artists and songwriters, including OneRepublic, X Ambassadors and Halsey, to mangle new strain by Jeep code campaigns.
“Songland” is executive constructed by Emmy Award-winning writer Audrey Morrissey (The Voice), executive Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead thespian Adam Levine. Josh Gummersall will offer as writer along with Ryan Tedder. The judgment was devised by Stewart, Morrissey and Dudynsky. “Songland” is constructed by Live Animals in organisation with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.
“Songland” is a most-watched new array of a summer, averaging 5.6 million viewers in “live and seven day” Nielsens, as good as a 1.2 rating in adults 18-49. After 35 days of digital and normal behind viewing, “Songland” is flourishing to an assembly of 8.1 million viewers and a 2.0 rating in adults 18-49.
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.
The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left and right-hand expostulate configurations and with gasoline and diesel powertrain options.
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