Munich. MINI Yours Customised makes the customer a
designer – and their MINI becomes a unique, personally designed
specimen. The innovative offer from the British premium automobile
manufacturer raises vehicle customisation potential to a whole new
level. Its progressive and customer-oriented character has now
received a special distinction from the German Design Council: MINI
Yours Customised was the recipient of the German Innovation Award in Gold.
MINI Yours Customised allows customers to design and order
selected retrofit products according to their own preferences via an
online shop (www.yours-customised.mini).
These are then produced as unique specimens in the design chosen by
the customer. The current product range includes side scuttles,
interior decorative strips on the passenger side, LED door sill
finishers and LED door projectors. In the German Innovation Award
justification, the customisation offer is described as the “next
level of individualisation”.
MINI Yours Customised won the title in the category
“Excellence in Business to Customer (B2C)” in particular due
to its user-friendly online customiser, consistent digitalisation and
the use of innovative production techniques such as 3D printing and
laser inscription. “Innovation and individuality are core values
of the MINI brand that customers are especially keen on: MINI Yours
Customers brings these elements together in a unique form,” says
Dr. Fabian Baptist, Head of Innovation Management Aftersales.
Consisting of various experts such as physicists, IT
specialists, patent consultants and technology historians as well as
finance and marketing experts, the distinguished jury attached
particular importance to the degree of innovation, user benefit and
cost-effectiveness in selecting the award-winners. Other key features
were sustainable impact in competition and market maturity as well as
quality and function. In their justification for the conferral of the
German Innovation Award in Gold, jury members described MINI Yours
Customised as a “brilliant idea with enormous potential”.
“MINI Yours Customised takes hands-on configuration well beyond
the commonly available choice of colour and fittings. This is about
genuine customisation of the vehicle, fully involving the customer and
making every vehicle a special, one-off edition.” The panel said
that MINI had succeeded in creating “real added value with a
unique selling proposition”.
The German Design Council was founded in 1953 by the German
Bundestag. Among other things it confers the renowned German Design
Award every year. In addition to recognising outstanding
accomplishments in the field of product design, the Council has
introduced the German Innovation Award for the first time this year,
which now also honours particularly pioneering technological innovations.
In case of queries, please contact:
Corporate Communications
Matthias Bode, Press Officer Product Communication
MINI
Telephone: +49-89-382-61742, Fax:
+49-89-382-28567
E-mail: matthias.bode@mini.com
Andreas Lampka, Head of Communication MINI
Telephone: +49-
89-382-23662, Fax: +49 89-382-28567
E-mail: andreas.lampka@mini.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 30
production and assembly facilities in 14 countries; the company has a
global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10,655 billion on revenues amounting to
€ 98,678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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