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Nissan: Disruption in a automobile industry: It’s time to welcome a change

In his latest LinkedIn Influencer post, Renault-Nissan Alliance CEO Carlos Ghosn addresses a emanate of “disruption” in a automobile attention and competitors who guarantee a new proceed to what a automobile can be. The LinkedIn post is excerpted from a keynote debate Ghosn gave during a opening of a New York International Auto Show on Mar 23. Read all of Ghosn’s LinkedIn posts here.


If we have review some of a new explanation on a automobile industry, we could get a clarity that it’s headed into a long, stormy, nervous winter.

There’s been a lot of speak about “disruption,” about new competitors who guarantee a new proceed to what a automobile can be.

Much of this confusion over intensity intrusion has resulted from a fast presentation of new technologies and “mobility services” – all of that are competing to settle a new prophesy of a industry’s future. In addition, these technologies are building during a speed unknown to a industry.

Whether we’re articulate about Autonomous Drive and connected car technologies, ride-sharing services, or choice thrust technologies, a fact is, nobody in a attention knows for certain that will spin mainstream.

Companies can make some prepared guesses and distributed bets – and we have – though in a finish business will confirm that technologies and business skeleton will survive.

So, yes, a destiny isn’t clear. The biggest questions revolve around how these potentially disruptive changes will come about:

  • What regulatory roadblocks will emerge?
  • What purpose will tech companies play?
  • Which of a companies will attain or destroy in addressing a entrance call of change?
  • And that will be means to pierce fast and adjust in such a fast changing technological landscape?

I don’t fake to know all a answers to these questions. But rather than fear a disruption, we trust a attention unequivocally has no choice though to welcome it.

I design a tellurian automobile attention to see some-more changes in a subsequent 5 years than it has in a final 20. And those changes will move extensive opportunities for those companies with a skills and foreknowledge to seize them.

Rather than fear tech companies’ interest, we see this new foe as healthy for a industry. We have a lot to learn from them, and they have most to learn from us, that is utterly transparent deliberation all a automotive talent they have been hiring.

With that said, here are some thoughts on what we see on a industry’s long-term horizon.

When we final spoke during a New York International Auto Show breakfast in 2012, a attention was still focused on either electric vehicles were a future. Nissan had usually introduced a LEAF a year progressing and we had sole 30,000 units.

Since then, a Renault-Nissan Alliance is heading a attention with some-more than 300,000 EVs sole globally – not as most as we had expected, though positively a healthy start.

More significantly, currently scarcely any vital automaker has desirous projects underway for new EVs and other zero-emissions vehicles. It’s transparent EVs are here to stay.

There are several reasons to be bullish about EV’s future.

To understanding with a hazard of meridian change, a universe is perfectionist that a attention deposit some-more in zero-emissions transportation. Governments around a universe are commanding stricter boundary on CO2 emissions, and one vital response has to be electrification.

But over environmental regulation, EVs usually make sense.

We have already seen within Nissan and Renault how a cost of EVs continues to go down as their economies of scale start to in. closer to those enjoyed by a inner explosion engine.

EVs are also comparatively elementary machines: a battery and electric motors. They need distant reduction service, no oil changes and they are intensely reliable.

With battery record improving and a charging infrastructure expanding in most of a world, we are impending a branch indicate where EVs will spin some-more of a mainstream option.

There’s been another vicious change given 2012. Then, no one was articulate about Autonomous Drive vehicles.

In January, we visited Nissan’s Silicon Valley RD offices in California. we spent substantial time pushing around a streets of Sunnyvale – hands-free and with my eyes off a road.



Autonomous Drive cars that can change lanes on their own, negotiate city streets and hoop a grind of stop-and-go trade are entrance soon. In fact, a Renault-Nissan Alliance will launch during slightest 10 models with poignant Autonomous Drive functionality by 2020.



Those cars will be distant some-more connected than those on a highway today. They will be a most some-more personal space, an prolongation of ourselves – usually as smartphones are today.

And a EV is a ideal height for a destiny of Autonomous Drive and connected car technology, that will, in turn, assistance accelerate a adoption of EVs.

The trend toward some-more connected cars is also vicious to accommodate a expectations of a destiny buyers, those who are usually removing their driver’s licenses today.

The advantages of rarely connected, Autonomous Drive cars are clear: They reason a guarantee of creation pushing distant safer, reduction stressful, some-more fit and some-more rewarding. And as we did with a EVs, a Alliance will aim these destiny cars during a heart of a mass market.



With any general automobile show, some-more automakers are spelling out their visions and fixation their bets on a future. And that’s good.

Yes, there’s a lot during stake. Yes, there is a lot of uncertainty. But this is not a time for a regressive or a cautious.

Because for those open to new ideas and new ways of doing things, a opportunities for a attention to grow and improved offer society’s needs has never been greater.

The tentative partnership of new technologies and new business models means not usually new business opportunities, though eventually a some-more fit and safer travel complement during a reduce cost to society.

Three army – electrification, Autonomous Drive and connectivity – are about to change a attention in ways we are usually commencement to imagine.

To me, it feels like we’re during a emergence of a new open in a automobile industry, and I’m vehement to see how this new epoch unfolds.


Watch Ghosn’s finish residence from a 2016 NYIAS below:


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