MELBOURNE, Australia – The Nissan JUKE provided a challenging glowing canvas for two emerging street graffiti artists who battled it out head-to-head on the streets of Melbourne, Australia.
Among Melbourne’s White Night celebrations – a dusk ’til dawn celebration of culture and creativity in the city – local artists Snake Hole and Chris Le accepted the challenge to re-imagine the Nissan JUKE. Nissan provided an innovative interactive canvas: two Nissan JUKEs wrapped in a special glow-in-the-dark skin, with black paint and pens the artists used to demonstrated their raw talent. Onlookers could also watch or join in by drawing on the glowing canvas skin using a smartphone light.
White Night Melbourne is a popular yearly, 12-hour art and culture celebration of Melbourne. Since 2013, White Night has transformed Melbourne city by engaging local and international artist in a variety of disciplines including, light projections, visual art, music and performances.
ARTIST: Josh Meyer and Josh Brown are Snake Hole
NAME OF PIECE: Snake Wrap
“Our initial impression when we saw the JUKE was it had snake-like characteristics. The grill, headlights and long smooth lines resonated immediately with us. We decided to create a series of snakes that traced the shapes and features of the JUKE. We utilized negative space, so that the snakes were glowing, and everything else would be blacked out.”
ARTIST: Chris Le
NAME OF PIECE: Journey to the West
“One of my favorite TV shows as a kid was the Monkey Magic series. Since it is the Year of the Monkey in the Chinese lunar calendar, I thought it would be fitting to depict Monkey and his friends on their journey to the West. Obviously an Asian themed illustration must include dragons since they are a big part of the culture, so it was only natural to draw epic dragons weaving past the character on the car.”
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at Nissan-Global.com/EN/.
# # #