Nissan: Habitat for Humanity and Nissan celebrate culmination of 2018 Home is the Key campaign by dedicating new homes in Nashville

NASHVILLE, Tenn. – Habitat for Humanity and Nissan are celebrating the closing of the second annual Home is the Key campaign with a special key dedication ceremony and ribbon cutting with two families in Nashville.

“Americans clearly recognize the strong and growing need for affordable housing,” said Jonathan Reckford, CEO of Habitat for Humanity International. “That recognition is important, but we can’t stop there. Through the Home is the Key campaign, we’re delivering tangible ways people can take action to support more affordable housing in their own communities. We can’t thank Nissan and their customers enough for their support of affordable housing in the United States.”

Featured on the TODAY Show, Home is the Key brought together sponsors, celebrities and community leaders to build homes, raise funds, and speak out about the need for affordable housing.

“Nissan and Habitat have partnered together for more than a decade, helping families all over the world build strength and stability by building their own homes. We are proud to be a part of the Home is the Key campaign,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. For this reason, Nissan invites our customers to help unlock a family’s future by joining us during the April campaign.”

Over the last 40 years, Habitat for Humanity has helped more than 13 million people obtain a safe, decent and affordable home in the U.S. and around the world. But a significant challenge to home ownership remains. According to a survey of more than 1,000 Americans conducted by Habitat, one in four of those surveyed said the cost of housing will prevent them from continuing to live in their current neighborhoods. 

Approximately 30% said they had to compromise on either the neighborhood they want to live in or the size or type of home they want to purchase to be able to afford a home that meets their families’ needs. The survey also found that 84% of Americans believe there is an extreme shortage of affordable housing in the country and that the issue is critical for the government to address.

There is still time to support the campaign by donating directly at habitat.org or by sharing support using #HomeIsTheKey on social media. Throughout April 2018, for every #HomeIsTheKey social post, Nissan will donate $1 to Habitat, up to $250,000.

Launched in 2017, Habitat’s Home is the Key campaign aims to demonstrate how a decent, affordable home creates a better life for families and individuals. The campaign recently won two PR News CSR Nonprofit Awards and was named as a finalist for Engage for Good’s Halo Awards and Ragan’s PR Daily Awards.

To learn how to get involved with Home is the Key, visit habitat.org/homeisthekey.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.

About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

 

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