Mississauga, Ont. – Nissan Canada announced today that it has entered into a three-year sponsorship agreement with Bryan Baeumler of HGTV. In honour of this sponsorship, Bryan and his wife and co-star, Sarah Baeumler, will experience and drive a 2017 Nissan TITAN XD Cummins® 5.0L V8 Turbo Diesel and a 2017 Nissan Armada.
A veteran contractor, Bryan is considered to be Canada’s number one expert in Do It Yourself (DIY) projects. A natural-born teacher, the award-winning host has been educating and entertaining viewers across Canada and the U.S. for over seven years on the hit shows House of Bryan, Disaster DIY, Leave it to Bryanand most recently, Bryan Inc.
“Bryan Baeumler’s commitment to deliver consummate professionalism and top-quality workmanship on every single job is an ideal parallel to the attributes of the Nissan brand,” said Steve Rhind, director of marketing, Nissan Canada. “We are proud to work with Bryan and Sarah, and look forward to seeing the 2017 TITAN XD Cummins® 5.0L V8 Turbo Diesel full-size pickup truck and 2017 Armada full-size SUV put to work. Both the Nissan TITAN XD Cummins® 5.0L V8 Turbo Diesel and Armada offer segment-leading features to suit all of Bryan and Sarah’s towing, utility and overall driving needs.”
The House of Bryan series chronicles Bryan and his family as they juggle the day-to-day life of running a construction business while building their own properties. Fans watched in record-numbers as Bryan built his first family home, a northern retreat and most recently a country home. All three seasons of the series were the number one rated show on HGTV Canada.
On Disaster DIY, Bryan waged war on building shortcuts and taught well-intentioned DIY-ers how to bring their renovations back on track with a little tough love and a lot of humour. Then in Leave it to Bryan, the veteran contractor helped reno-hungry homeowners prioritize the room they need, over the renovation they want. In Bryan’s current show, Bryan Inc., Bryan and Sarah take on an entirely different relationship: boss and employee. Sarah joins Bryan’s busy construction company as a project manager where they buy, renovate and sell homes together.
“Nissan is a brand I have always admired because of their bold design, durability and consumer-focused capabilities,” said Bryan Baeumler. “The Nissan TITAN XD is already an integral part of my construction business. Without a doubt this truck is the most important and versatile tool on and off the jobsite.”
The Nissan TITAN XD and Nissan Armada – Baeumler Approved
The TITAN XD is powered by a Cummins® 5.0L V8 Turbo Diesel rated at 310 horsepower and a hefty 555 lb-ft of torque. It is mated to a heavy-duty 6-speed Aisin automatic transmission. While the new TITAN XD offers the effortless towing and hauling capabilities of the larger, more expensive heavy-duty trucks – including a maximum towing capacity of more than 12,000 pounds when properly equipped – it offers the fuel-efficiency and affordability of a half-ton pickup.
TITAN’s innovation leadership continues with cutting-edge available towing, utility features and driving aids, including an Integrated Trailer Brake Controller, Trailer Sway Control (TSC), Tow/Haul Mode with Downhill Speed Control and a Trailer Light Check system that allows one-person hook-up operation – including checking turn signals, brake lights and running/clearance lights.
Nissan’s sport utility flagship is the 2017 Nissan Armada full-size, family adventure SUV. The all-new Armada is built on the heritage of the Nissan Patrol, which has been a workhorse for the world for many decades. While it is intended primarily for family adventures here in North America, Armada remains true to its roots as a strong, durable and authentic full-size, 8-passenger SUV.
As part of its adventure-ready spirit, the new Armada offers standard towing capacity of 8,500 pounds for 4WD models (when properly equipped). The durable independent double-wishbone front and rear suspension provides smooth ride comfort and responsive handling for both on-road and off-road driving.
Key distinctions between the 2017 Armada and the previous generation include a fresh exterior design, enhanced performance from a new 390-horsepower 5.6-litre Endurance® V8 and new 7-speed automatic transmission, a comfortable full-feature cabin and class-exclusive available safety and security features – including Predictive Forward Collision Warning (PFCW), Blind Spot Intervention (BSI), Backup Collision Intervention (BCI) and Around View® Monitor (AVM) with Moving Object Detection (MOD).
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