Nissan: Nissan celebrates debut of Versa Note Color Studio with Los Angeles Auto Show Street Art Battle

Nissan “Color Studio” personalization program expands to include Versa Note,
allows owners to “make it yours”

NASHVILLE, Tenn. – The popular Nissan Versa Note hatchback is taking versatility to new heights at this year’s Los Angeles Auto Show (#NissanLAAS). Announced today, Nissan will debut an expansion of the innovative Nissan Color Studio to include the 2016 Versa Note hatchback. The creative juices will not stop there, however – in the days leading up to the show, Nissan will take it a step further with the Street Art Battle (#StreetArtBattle).

Inspired by Color Studio, a trio of specially wrapped Versa Notes will serve as canvases for Nissan’s LAAS Street Art Battle on November 17 to 18, a live event pairing the creativity of three local street artists with the innovation of Nissan. The Versa Note Color Studio, which offers a bold new way for Versa Note owners to “make it yours” through an a la carte selection of 13 exterior and interior accent accessories, will also be on display for the first time during the battle.

Fans can follow this unique event featuring three of Los Angeles’ most talented street artists via the Nissan Twitter handle, @NissanUSA.

“Now in its third year of production, Versa Note continues to impress with a combination of versatility, style, fuel economy and long list of available safety and security features, as well as one of the roomiest interiors in the segment,” said Dan Mohnke, vice president, Sales Marketing Operations, U.S. “The Street Art Battle is a great way to preview the Versa Note Color Studio, which will make its official debut during the LA Auto Show. Even more, it’s a fantastic way for Nissan to connect with the local art scene in Los Angeles – a group of people that appreciates creativity and innovation much like Nissan does.”

The three street artists – Annie Preece (@foureyedannie), Jaime Reyes (@vyalone) and Sebastien Walker (@sebastienwalker) – will be challenged to garner inspiration from the innovative Versa Note to create a painting that follows one of two themes: “Pursuit of Happiness” or “Color Changes Everything.”  Award-winning artist and entertainer Justin Bua (@JustinBUA) will host the event, providing live commentary and interviews throughout.

“The LA Auto Show is a great venue for these artists to showcase their skills by turning a Nissan Versa into their canvas, and I’m thrilled to be a part of it,” said Bua.

Day 1 will run Tuesday, November 17, during the Press Trade Days Kick-off Party, from 5 to 8 p.m. PST at the Gilbert Lindsay Plaza, located just outside of the Los Angeles Convention Center. Artists will continue painting at the same site the following morning, Wednesday, November 18, from 7 to 8:30 a.m.

After Preece, Reyes and Walker are formally introduced to the media during Nissan’s 9:30 a.m. press conference, the Street Art Battle will continue before concluding later in the afternoon. Upon completion, all three artists’ creations will be on display at the show through November 29.

“This is yet another great example of how innovation is at the heart of Nissan’s philosophy,” added Mohnke. “The Street Art Battle and the Versa Note Color Studio will spotlight Versa Note in a unique way never seen before.”

About the 2016 Versa Note
The Nissan Versa Note continues to accumulate accolades for its versatility, value, technology and style – being named to lists such as Autotrader’s “Best Cars for Recent College Graduates” (2015), and Kelley Blue Book’s KBB.com “10 Tech-Savviest Cars Under $20,000” (2015), “10 Best Back-to-School Cars” (2015) and “10 Coolest Cars Under $18,000” (2014). Versa Note is offered in a range of five well-equipped models: S, S Plus, SV, SR and SL.

The 2016 Versa Note is powered by a 1.6-liter DOHC 16-valve 4-cylinder engine. Versa Note S features a 5-speed manual transmission, while the S Plus, SV, SR and SL models are equipped with a next-generation Nissan Xtronic transmission, helping these grades achieve 40 miles per gallon highway fuel economy.

Enhancements to Versa Note for 2016 include:

  • SV grade adds as standard equipment content previously found in the SV Convenience Package, including: NissanConnectSM with Mobile Apps, 5.0-inch color display, Streaming audio via Bluetooth®, Hands-free Text Messaging Assistant and SiriusXM® Satellite Radio (SiriusXM® subscription required, sold separately), RearView Monitor and Divide-N-Hide® Adjustable Floor
  • Two new exterior colors: Cayenne Red and Gun Metallic
  • Available personalization through the unique Nissan Color Studio

Versa Note SR offers a number of unique exterior and interior treatments, including sporty front and rear fascias and grille, dark headlight surrounds, fog lights, rear spoiler, suede-like seats and 16-inch sport machine-finished aluminum-alloy wheels and outside rearview mirrors with integrated turn signals.

The top-of-the-line Versa Note SL features a range of special equipment, including NissanConnect with Navigation and Mobile Apps, 5.8-inch color touch-screen display, Nissan Voice Recognition for navigation and audio, SiriusXM® Traffic, SiriusXM® Travel Link™ (SiriusXM® subscription required, sold separately), Around View® Monitor, heated front seats, heated side view mirrors and 16-inch aluminum-alloy wheels.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About the Los Angeles Auto Show
Founded in 1907, the Los Angeles Auto Show (LA Auto Show), is one of the most influential and best-attended auto shows globally and spans more than 870,000 square feet. Each November, show creator ANSA Productions gathers the who’s who of the auto industry to unveil the future of mobility in the car culture capital of the world. Delivering worldwide media exposure, global industry networking and experiential marketing, the Show’s Press and Trade Days draw more than 18,000 auto industry decision makers and influencers including 4,400 media from more than 58 countries. ANSA Productions recently launched the Connected Car Expo (CCE), a one-day conference and expo held in conjunction with the Los Angeles Auto Show Press and Trade Days. It brings together the entire eco-system driving the convergence of technology and the automobile. Following Press and Trade Days, the Show opens its doors to the public and hosts hundreds of thousands of qualified car shoppers and auto fans, in the nation’s biggest car buying market for ten exciting days.

About UglyPretty Productions and Visually Arresting Artist Management
Founded in 2013, by Justin Bua and Darin Chavez, UglyPretty Productions and Visually Arresting Artist Management (“VAAM”) are dedicated to producing and distributing visual arts related-content across a wide variety of platforms and assisting visual artists who have already achieved local success and exposure, to achieve global significance in the art, commercial and entertainment communities.

 

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Contact

Kevin Raftery
Nissan North America
615-981-9870
Kevin.Raftery@nissan-usa.com