- Custom Nissan programming includes “The Voice” coaches Adam Levine and Blake Shelton
- Nissan also renews exclusive sponsorship of “The Voice Official App”
NASHVILLE, Tenn. – Nissan will be there to celebrate with its fans when Season 10 of NBC’s “The Voice” opens tonight at 8 p.m. Eastern Time.
Returning for a fourth season as the premiere automotive sponsor of NBC’s popular singing competition, the partnership again includes a combination of broadcast and online vignettes featuring “The Voice” coaches Adam Levine and Blake Shelton. Watch for the first of four vignettes from Nissan to debut in April.
During Season 10, Nissan also continues as the exclusive sponsor of “The Voice Official App” which again includes the very popular “Build-A-Team” in-app sweepstakes that allows fans to build their own team of artists just like the show’s coaches. Get the app on Google play or download it from the App Store today.
“Nissan’s marketing strategy is about leveraging cultural moments, which is why we are excited about integrating our brand into a show where fans are so passionate that the episodes are talked about around the dinner table, in college dorm rooms and at the water cooler,” said Jeremy Tucker, vice president, Nissan Marketing Communications Media. “Last year during Season 9 of ‘The Voice,’ we saw more than 300,000 Build-A-Team entries, and more than 10 million video vignette views. Nissan again is going to bring fans close to the excitement of ‘The Voice.'”
For more information, visit NBC.com/Nissan.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at NissanUSA.com and InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at Nissan-Global.com/EN/.
About “The Voice”
“The Voice” is a presentation of United Artists Media Group (an MGM company), Talpa Media USA Inc. and Warner Horizon Television. The series was created by John de Mol, who serves as executive producer along with Mark Burnett, Audrey Morrissey, Marc Jansen and Lee Metzger. The Voice airs on NBC on Monday and Tuesday at 8 p.m. ET. For more on “The Voice,” visit http://www.nbc.com/the-voice. Follow “The Voice” on Facebook at http://www.facebook.com/NBCTheVoice and on Twitter at @NBCTheVoice and #TheVoice.
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Contact
Jeannie Whited
Brand Communications, Nissan Division U.S.
Jeannie.Whited@Nissan-USA.com
615-725-6461