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Nissan: Nissan fable Yutaka Katayama, aka “Mr. K,” dies during 105

YOKOHAMA, Japan   The following matter is in response to a news that Yutaka Katayama, a initial boss of Nissan Motor Corporation U.S.A., upheld divided on Feb. 19 during a age of 105:

“Yutaka Katayama (Mr. ‘K’) was a ardent envoy for a Datsun and Nissan brands and a condolences go out to his family and friends. His some-more than 80 years in a automobile business enclosed an initiation into both a American and Japanese Automotive Hall of Fames. He was a colonize on both sides of a Pacific, and we are beholden for his use to Nissan and his passion for a brands.”


Nissan fable Yutaka Katayama, a male famous as “Mr. K,” has died. He was 105.

Katayama ran Nissan’s U.S. operations in a 1970s and is widely famous as a father of a Datsun Z, a world-class affordable sports car. He late from Nissan in 1977.

In Sep final year, Katayama postulated a singular three-part talk with a Nissan Global Media Center in that he reflects on scarcely 80 years in a automobile business.

Click a YouTube “CC” symbol for English subtitles.




Born in Sep 1909, in what is now Hamamatsu, Shizuoka Prefecture, Mr. K assimilated a association in 1935 and was reserved to a Administration Department, initial doing broadside and afterwards advertising.

He done one of a initial tone films of a Datsun on Japanese roads and after filmed engine competition races opposite a globe, lifting a bar for decades of visible story revelation ahead.

With a adore of cars and a light for promotion, he built a Datsun brand, Nissan’s initial code name in a U.S., from scratch.

He had initial visited a U.S. as an partner on a high-speed vessel carrying tender silk in 1927 while a tyro during Keio University.

In his storied career, he was group manager as dual Datsun 210s were entered in a exhausting convene circumnavigating a Australian continent. The successive feat now catapulted a code into worldwide reputation and set a theatre for Datsun exports.

Notably, he put together a pivotal concepts for a Z-car, contributing significantly to a birth of an well-developed sports automobile still worshiped by pushing enthusiasts.

Retiring in 1977, he was after inducted into a American Automotive Hall of Fame in 1998 for ushering in a era of vehicles that redefined a American automobile market, as good as a Japan Automotive Hall of Fame for pioneering deeds on both sides of a Pacific.

Among other pivotal achievements, Katayama promoted a initial All-Japan Motor Show in 1954, as good as laid a foundations for Nissan North America.


More on Mr. Katayama:

Nissan Legend Yutaka Katayama: A Determined Visionary



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