Nissan Canada

Nissan: Nissan reveals Le Mans challenger during Super Bowl

  • First glance of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX
  • Innovative new LM P1 racing automobile is like no other Le Mans automobile
  • TAG Heuer, Motul and Michelin suggested as Nissan LM P1 partners

RELATED STORY: QA with Ben Bowlby on a 2015 Nissan GT-R LM NISMO

RELATED STORY: Le Mans leader Marc Gene to foe a Nissan GT-R LM NISMO

RELATED STORY: Nissan: Taking on a best in a world

YOKOHAMA, Japan ­– Nissan currently announced itself prepared to take on a world’s best sports automobile manufacturers after divulgence a glance of a Le Mans challenger – a Nissan GT-R LM NISMO – during a blurb mangle for Super Bowl XLIX.

Last year’s Super Bowl was a many watched radio module in U.S. radio story with over 110 million viewers. The 2015 diversion was therefore a ideal event for Nissan’s “With Dad” blurb (view during to atmosphere for a initial time, divulgence a much-anticipated Nissan GT-R LM NISMO, a automobile that will take on a best in a universe in a foe to excellence during a Le Mans 24 Hours.


In a confidant move, a Japanese manufacturer has interpreted a sport’s technical regulations in an innovative way, producing a front-engined, front circle expostulate automobile that is powered by a V6 3.0-liter twin turbo gasoline engine and a kinetic appetite liberation system.

“It gave us good honour to exhibit a Nissan GT-R LM NISMO during a Super Bowl,” pronounced Roel de Vries, tellurian conduct of Marketing and Brand Strategy during Nissan. “The multiple of a Super Bowl and a Le Mans 24 Hours – dual of a many watched sporting events in a universe – presented us with a singular event to showcase a many desirous motorsport module in new times. The GT-R is a flagship highway car. This, a ultimate GT-R, continues a sporting bloodline that goes behind 3 decades with NISMO, a motorsport and opening arm of Nissan. Le Mans drives innovation, so success on a lane will lead to larger creation in a highway automobile range. We are a new kids during Le Mans. Our opponents are a best in a world, though we are ready.”

The new automobile will foe a LM P1 difficulty of a FIA World Endurance Championship, a tip difficulty in universe sports automobile racing.  Starting during Silverstone, UK on Apr 12, a array travels around a universe to Spa in Belgium, onto a Le Mans 24 Hours and Germany’s Nürburgring, before going tellurian with races in a U.S., Japan, China and a Middle East.

The FIA World Endurance Championship is a ultimate proof belligerent for automotive companies as technological gains on a lane can lift by to highway cars. Racing automobile engineers are confronting a same hurdles as highway automobile engineers as a spotlight falls on appetite efficiency. With some-more technical leisure than Formula 1, a LM P1 engineers have plenty event to innovate.



“This is creation that excites,” pronounced Shoichi Miyatani, boss of NISMO. “Sustainability is during a tip of a agenda, and a technical regulations for Le Mans give us a leisure to pursue new ideas in this area. Our record during Le Mans is third place overall, so we have unprepared business there. We wish to win and we have a believe to do that – for a customers, a employees and a fans. The foe is unusually clever and we are vehement by a challenge.”

“Our LM P1 module creates a tie between NISMO on a highway and NISMO on a track, showcasing a code DNA to a tellurian audience,” pronounced Darren Cox, tellurian conduct of Brand, Marketing Sales, NISMO. “We are holding motorsport to a masses, revelation tales of technical creation though also tellurian stories around all of a sparkling communications channels that are open to us now. We will innovate off a lane as good as on it, so we can be positive that this is only a commencement of a story.”

The finish exam module for a Nissan GT-R LM NISMO that began in Arizona final year continues in a U.S. Nissan’s full LM P1 motorist choice will be suggested soon.

New LM P1 Partnerships Revealed
Nissan also announced 3 multi-year partnerships that will underline prominently in a LM P1 program.

Swiss watchmaker TAG Heuer is a Official Watch Partner and Official Timekeeping Partner. The LM P1 drivers will all wear TAG Heuer watches, and a partnership will be activated globally by both parties with several sparkling developments to be announced in a entrance months.

Motul is a Official Lubricants Partner for a program, operative closely with NISMO’s engine dialect to rise high-performance products to raise competitiveness and efficiency. Motul has enjoyed a long-standing attribute with NISMO over a past dual decades, and this healthy enlargement into a LM P1 module comes shortly after a Super GT Championship feat for a iconic #23 MOTUL AUTECH GT-R.

The LM P1 module will use tires granted by Michelin. The French manufacturer has grown tires generally for a Nissan GT-R LM NISMO and been an constituent partial of a car’s endless exam program.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous as an ENERGY STAR® Partner of a Year in 2010, 2011, 2012, 2013 and 2014 by a U.S Environmental Protection Agency. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a Americas media sites and

About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 244,500 employees globally, Nissan sole roughly 5.2 million vehicles and generated income of 10.5 trillion yen (USD 105 billion) in mercantile 2013. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced a Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, a initial mass-market, pure-electric car launched globally, is now a best-selling EV in story with roughly 50% share of a zero-emission car segment.

For some-more information on a products, services and joining to tolerable mobility, revisit a website during


# # #


Paul Ryan
[email protected]
678-561-7722 (Phone)
678-644 0404 (Cell)

Lindsay Morle
Global Motorsport Communications
[email protected]
+44 (0) 7971 481078