YOKOHAMA, Japan – Nissan Motor Co., Ltd. has set adult a new section to enhance a NISMO highway automobile business by creation a larger operation of models accessible to business in some-more markets.
The NISMO Cars Business Department is partial of Autech Japan, Inc., a Nissan organisation association that creates converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other organisation companies, it will devise and rise some-more appealing products in a shorter time.
Nissan skeleton to enhance a operation of NISMO highway cars to new segments, marketplace them some-more globally and boost a lineup in existent markets, including Japan, North America, Europe and a Middle East. This will assistance boost sales of NISMO cars, that are now about 15,000 units a year.
Nissan introduced a NISMO code to a mainstream indication lineup in 2013 to move business some-more innovations and excitement. Featuring opening and styling grown by NISMO’s motorsports activities, a cars offer a sporty pushing knowledge total with Nissan’s quality, trustworthiness and durability.
NISMO highway cars introduced so distant embody a GT-R, 370Z, JUKE and Sentra in a U.S. – and a Note and Patrol in markets outward a U.S.
“As a Nissan sub-brand, NISMO serve builds on a core values of Nissan cars,” pronounced Takao Katagiri, boss and CEO of both Autech Japan and Nissan Motorsports International. “With a total imagination of Nissan organisation companies, NISMO highway cars will make business suffer Nissan cars some-more than ever.”
The new business section will also work with Nissan Motorsports International on marketing. This includes display NISMO highway cars during Nissan dealerships and showrooms and holding events and activities for NISMO automobile owners.
About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during NissanUSA.com and InfinitiUSA.com, or revisit a U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. In mercantile year 2015, a association sole some-more than 5.4 million vehicles globally, generating income of 12.2 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan manages operations in 6 regions: ASEAN Oceania; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault given 1999 and Mitsubishi Motors given 2016 underneath a Renault-Nissan Alliance.
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Senior Manager, Product Communications, Nissan Division