NASHVILLE, Tenn. – The Tennessee Titans and the Nissan “Heisman House” now have back-to-back Heisman Trophy winners running plays for them: 2016 Heisman Trophy winner Derrick Henry, and 2015’s honoree, Marcus Mariota.
Today, Henry was at Nissan North America headquarters, about 15 miles south of Nissan Stadium, where he’ll play home games as a professional, to be inducted into the “Nissan Heisman House.” This is Nissan’s fictional fraternity for Heisman Trophy winners. With his new status, Henry chose to receive a 2016 Nissan TITAN® XD Platinum Reserve edition with the Endurance® V8 engine. This truck is assembled by Nissan’s manufacturing plant in Canton, Mississippi, and the engine is assembled in Decherd, Tennessee. He picked the keys up today at Nissan.
As part of the Heisman House campaign, Henry joins other former Heisman winners, in a series of broadcast and social media vignettes set to air throughout the upcoming college football season. The first are scheduled to air beginning Thursday, Sept. 1.
“On behalf of all Nissan employees, we are pleased to welcome Derrick to the Heisman House,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “This campaign continues to gain legions of fans every year, and adding an Alabama powerhouse, and future Titans star, to the team will bolster that success. We also extend to Derrick a heartfelt welcome to Nashville and the Nissan family. His new TITAN XD will look right at home parked at Nissan Stadium, home of our very own Tennessee Titans.”
Now entering its sixth year, Nissan’s Heisman House marketing campaign features a series of video vignettes, a traveling college campus/stadium tour and social media elements, including the opportunity for fans to vote online for their favorite Heisman Trophy candidates.
Nissan’s relationship with the Heisman Trophy Trust began in 2006. In the company’s role as a premier partner, Nissan supports the Trust’s charitable activities and mission of service to our youth, especially those disadvantaged or afflicted.
Henry recently signed a contract with the Tennessee Titans. He received 1,832 points in the Heisman Trophy voting, winning five of six voting regions. He is the first running back to claim the Heisman since 2009, when Alabama running back Mark Ingram won the award. The Heisman went to quarterbacks in the five years that followed.
For information about the complete lineup of Nissan vehicles, please visit NissanUSA.com.
About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com andInfinitiNews.com.
About the Heisman Trophy Trust
The Heisman Memorial Trophy annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletics and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for the Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or afflicted.
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Contact
Jeannie Whited
Nissan North America
615-725-6461
Jeannie.whited@nissan-usa.com
NissanNews.com