- Category leader for second uninterrupted year
- Hispanic business comment for 21 percent of Nissan’s annual U.S. sales
- Nissan Rogue is one of a best-selling compress SUVs among Hispanic consumers
NEW YORK – Connecting with Hispanic consumers in a culturally applicable approach continues to compensate off for Nissan in both sales and attention recognition.
For a second uninterrupted year, Nielsen named Nissan as a “Spanish Advertiser of a Year.” Nissan perceived a endowment this morning during a press eventuality that kicks off a 2017 New York International Auto Show Media Preview Days during a Jacob Javits Convention Center in Manhattan.
This performance-based endowment is formed on viewers who evaluated any automotive code on total opening of a Spanish-language ads for recall, code remember and likeability.
Nielsen TV Brand Effect employs a nationally deputy online row of TV viewers who have watched programs within a past 24 hours. These panelists answer consult questions about a programs they watched and a commercials to that they were unprotected during a broadcasts. Since panelists respond formed on what they watched in a genuine universe (as against to investigate environment), a formula simulate real-life greeting to, and remember of, commercials.
“We’re vehement to accept this endowment for a second uninterrupted year as we commend a rendezvous with Latinos as a pushing force for a success,” pronounced Jeremy Tucker, clamp president, Marketing Communications and Media, Nissan North America, Inc. “We’ve connected with a Hispanic consumers, including Spanish-language audiences, by appearance in passion points such as Nissan’s sponsorship of a Latin Grammys and Mexican National Team, and by formulating ads that pronounce to them in a culturally applicable way.”
According to I.H.S. POLK marketplace data, Nissan is among a tip 3 brands among Hispanic customers, who paint 21 percent of Nissan’s consumer base.
The New York International Auto Show opens to a open on Apr 14 and runs by Apr 23. Nissan is displaying a newest models there, including a Nissan Rogue, one of a best-selling compress SUVs among Hispanics*, and a new Rogue Sport. Also on arrangement during a New York uncover are a 2017 Nissan GT-R Track Edition, that is creation a North American entrance and a 2018 Nissan 370Z Heritage Edition.
*All sales claims formed on 2016 calendar year I.H.S. POLK data.
About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during www.NissanUSA.com and www.InfinitiUSA.com, or revisit a U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2015, a association sole some-more than 5.4 million vehicles globally, generating income of 12.2 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan, manages operations in 6 regions: ASEAN Oceania; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault given 1999 and Mitsubishi Motors given 2016 underneath a Renault-Nissan Alliance.
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Brand Communications, Nissan Division U.S.
Nissan Corporate Communications