- Nissan’s Destination Frontier1 one-off truck is a highly capable, high value and quality overlanding rig that can be created for around $40,0002
- Key modifications include 3-inch lift kit, rooftop tent, light bars, bed racks and winch
- The custom Destination Frontier will be on display at annual Overland Expo West in Flagstaff, Ariz. May 17–19
FLAGSTAFF, Ariz. – Hobbies don’t have to cost a fortune. That’s the statement Nissan is making with the debut today of the one-off Destination Frontier, a highly capable, high-quality overlanding truck built on a budget.
Overlanding is an exciting form of outdoor adventuring taking participants into sometimes-extreme terrain and climate conditions – often thought to be only for ultra-expensive modified trucks and SUVs. All in, the Destination Frontier one-off truck can be created for around $40,0002.
“This special Destination Frontier is designed to do two things: first, demonstrate Frontier’s durability, quality and reliability, even when traveling to remote destinations. And second, to help democratize the overlanding experience by showing a more affordable approach to the sport,” said Tiago Castro, director, Light Commercial Vehicles, Nissan North America, Inc.
Starting with a 2019 Frontier Crew Cab SV 4×4 Midnight Edition, the modifications concentrate on enhanced ground clearance and overall body and drivetrain protection from off-trail obstacles. First, a Nisstec 3-inch lift kit and Nitto Trail Grappler off-road tires mounted on American Racing AX201 wheels were installed, providing the overlanding-necessitated extra height and rough terrain traction.
A Hefty Fabworks front bumper, skid plates and rock sliders were added for an additional level of protection for the engine, transmission and body. Also added up front was a powerful WARN Industries ZEON 10-S winch, WARN Winch Roller Fairlead and WARN Epic Winch Hook for helping negotiate extra tough situations.
Since overlanding adventures are known to extend beyond simple day trips, a Leitner Designs bed rack, topped with a CVT Mt. Shasta rooftop tent, was added along with items such as a Dometic fridge/freezer and slider, Rhino Rack Pioneer Tray and Baja Designs LP6 Pro lights. Helping keep the dirt and mud where it belongs – off the carpet – are WeatherTech floor mats.
Frontier offers exceptional acceleration, towing capacity and all-around off-roading ability. Its powerful engine – a 4.0-liter DOHC V6 producing 261 horsepower and 281 lb-ft of torque – is specifically tuned for the unique demands of truck use. Frontier’s maximum towing capacity3 is rated up to 6,720 lbs. when properly equipped.
With a starting MSRP4 of $19,090, the 2019 Frontier remains America’s most affordable pickup5.
“As a multiple-time quality award recipient, Frontier has a tremendous reputation for quality and durability – making it a terrific platform for overland adventures where the nearest service station or road could be miles away,” added Castro. “We believe Destination Frontier will spark the imagination of customers who would like to get into overlanding but don’t want to spend a fortune in the process.”
The Nissan Destination Frontier will be on display during the 2019 Overland Expo West, May 17 through 19, at Ft. Tuthill County Park in Flagstaff, Ariz.
For more information on Nissan’s family of overlanding suitable trucks and SUVs, including Frontier, TITAN, Armada and NV Van, please visit NissanNews.com
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
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Media Contact
Kevin Raftery
Nissan Lifecycle and Brand Communications
615-725-5236
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1. Nissan Destination Frontier is a project vehicle not available for purchase. Includes non-Nissan accessories that are not warranted by Nissan. Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle.
2. Price includes vehicle and parts. Costs may vary and do not include labor. Price does not include custom wrap.
3. 6,720 lbs. maximum towing capacity when properly equipped. Towing capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information.
4. MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and handling $1,045.
5. Ward’s Small and Large Pickup Segments compared. 2019 Frontier vs. latest in-market competitors. Based on lowest MSRP models. Price is Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, license, destination/handling fees and optional equipment. Dealer sets actual price. Comparison based on manufacturer websites.