Nissan Canada

Nissan: Nissan’s new selling debate offers "Ride of Your Life"

– One member described a knowledge as: “This is crazy.” Another was left speechless, while a third said: “I would never suppose a four-door automobile could do this.” All 3 were partial of a new Nissan selling debate patrician “Ride of Your Life” that highlights a 2014 Nissan Altima, one of a top-selling cars in a U.S. The debate was combined to expostulate trade to and emanate fad heading into Nissan’s indication year-end inhabitant sales event.

“The ‘Ride of Your Life’ debate shows off a opening DNA that lives inside any Nissan and will assistance rivet consumers nationwide, formulating positive, sharp-witted review online and in chairman as we enter on a year-end sales event,” pronounced Jon Brancheau, clamp president, selling communications and media, Nissan North America, Inc. “With a mix of performance, technology, higher fuel economy and more, Nissan vehicles are dictated to give drivers a float of their lives.”

In a TV mark slated to launch subsequent week, Nissan intends to broach a absolute summary that a Altima is positively a many sparkling sedan on a road. Led by executive Brent Jones of Humble, prolongation engineer Page Buckner (Transformers, Spiderman, Iron Man 2) and eventuality managers from Match Action, participants (real people, not paid actors) were comparison to accept rides around a Horse Thief Mile during Willow Springs Raceway in what was marketed as “Nissan’s many modernized Altima racecar.”

The catch? The car was indeed a customary Altima dressed as a racecar. When a car – that looked, sounded, smelled, felt and achieved like a racecar – was nude of a sauce following a ride, participants were shocked, left usually to demeanour during any other in disbelief. They couldn’t trust a sedan could underline such energetic and moving performance.

“There’s no improved approach to marketplace a cars than by highlighting a implausible opening that pulsates within a Altima any and any time it is driven,” combined Brancheau.

Creating Buzz in L.A.
To light conversation, one of a “racecar” Altimas will be driven around Los Angeles before to a ad’s launch. Signage on a car will entice people to find out what’s going on around a hashtag #NissanROYL. Once a hashtag is posted around Twitter or other amicable media outlets, people will be speedy to perspective a promotional video footage subsequent from a TV spot, so stability a conversation.

In further to daily Twitter communication on a Altima Twitter pages, Nissan will entice business to share artistic expressions around Snapchat of what pushing a Nissan feels like to them. The best Snapchat responses will afterwards be entered for a event to win prizes such as a PlayStation 4.

About a 2014 Altima
The 2014 Nissan Altima, a centerpiece of a Nissan lineup and one of a top-selling cars in a U.S., offers a reward extraneous and interior and driver-focused technology. Its many attributes embody superb fuel economy of 38 mpg highway (2.5-liter engine only) and an superb change of float comfort, doing and a fun-to-drive demeanor. Altima is offering in 7 well-equipped models to accommodate a operation of needs and budgets – and with a choice of a 182-horsepower 2.5-liter DOHC inline 4-cylinder engine or 270-horsepower 3.5-liter V6. Both engines are matched with a smooth, fit Xtronic transmission.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous as an ENERGY STAR® Partner of a Year in 2010, 2011, 2012 and 2013 by a U.S Environmental Protection Agency. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a Americas media sites and

About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 236,000 employees globally, Nissan sole some-more than 4.9 million vehicles and generated income of 9.6 trillion yen (USD 116.16 billion) in mercantile 2012. Nissan delivers a extensive operation of over 60 models underneath a Nissan and Infiniti brands. In 2010, Nissan introduced a Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, a initial mass-market, pure-electric car launched globally, is now a best-selling EV in history.

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Josh Clifton
Nissan North America
[email protected]