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Nissan Canada

Nissan: TBWA’S Circle of Women Leadership Development Program expands to embody client-side marketers

New York – On International Women’s Day TBWAChiatDay New York announced a enlargement of a Circle of Women care growth module to embody a clients, with Nissan as a initial corporate partner .

TBWAChiatDay New York launched Circle of Women on International Women’s Day 2018 to emanate a tube for flourishing womanlike leaders within a agency. It is a tactical, actionable module that includes organisation training and orator sessions, as good as executive coaching for a organisation of women on a fork of leadership.

By introducing and expanding a module to a clients, TBWA hopes to find new ways to attract, manager and allege tip talent on both sides of a industry, assisting to mangle down barriers and lower partnerships by providing cross-organizational networking and care growth opportunities. Nissan, as a initial customer on board, will share best practices and yield mentorship to women within a agency, while also forging partnerships with other clients within a TBWA common and beyond. Working together, a dual companies aspire to emanate a incomparable round of women assisting women arise opposite customer and organisation teams.

To surprise a calm of a program, TBWA fielded an unknown consult to women operative on Nissan selling opposite TBWA, Nissan and all Nissan United agencies. Survey formula included:

  • 80% of women ranked themselves 6 or aloft on “How encouraged do we feel to come to work day-to-day?” (on a scale from 1-10)
  • 68% of women pronounced they see women colleagues or clients demeanour out for any other in a workplace
  • 65% of women contend 3 or some-more women during work have their behind and are looking out for them
  • 65% of women have a coach they can disclose in or go to for advice

Eight themes emerged as pivotal issues for women during work.

Positive themes that Circle of Women will amplify include: carrying a village of advocates, entrance to leadership, clarity of career instruction and vital pity of information and relations (such as tactical recommendation on how to go after a high form plan or promotion).

Issues that a module can work to residence include: Addressing double standards, feeling disrespected, not saying yourself during a tip and work flexibility.

The investigate commentary will assistance to surprise a Circle of Women module content, operative to strengthen and amplify certain behaviors such as women looking out for other women in a workplace, while identifying and addressing a hurdles they face.

The initial customer event, Circle of Women @ Nissan, will underline guest orator Kat Gordon, a owner of a 3% Movement and will take place on Apr 18th in New York during a week of a New York International Auto Show.

Later this year, TBWA will horde bespoke events for participating clients automatic to residence a tip priorities and needs within their organizations. Other TBWA clients will be invited to a eventuality in an bid clear cross-company networking and mentorship opportunities.

“We’ve had a successful initial year with a Circle of Women module in New York. And while many of a clients have clever mentorship programs within their possess organizations, we saw a enterprise from some of a clients to network with other rising leaders over their evident teams, as good as with opposite customer organizations. We’re anxious to work with Nissan on this launch eventuality and demeanour brazen to partnering with additional clients in a entrance months to safeguard a swell towards gender relation continues,” pronounced TBWAChiatDay New York President Nancy Reyes.

Nissan Senior Marketing Manager and champion of Circle of Women @ Nissan, Anne McGraw, said, “Many of us operative in a attention have gifted a singular hurdles for women in marketing, both on a customer and organisation side. Nissan recognizes a value of identifying gifted people and ensuring that they have a right support and opportunities to grow into care roles.”

About TBWAWorldwide
TBWA is The Disruption® Company: a informative engine for 21st century business. Named one of a World’s Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of a Year, we emanate disruptive ideas that locate and engage brands in culture, giving them a incomparable share of a future. Our common has 11,300 artistic minds opposite 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab, TBWAWorldHealth and TRO. Global clients embody adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is partial of Omnicom Group (NYSE: OMC).

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or revisit a U.S. media sites nissannews.com and infinitinews.com.

 

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Wendy Orthman
Senior Manager, Truck Brand Communications
313-971-4933
[email protected]