One Million Visitors Visit the Porsche Museum

Milestone Reached Just Two and Half Years after Grand Opening

ATLANTA June 3, 2011 The museum of Dr. Ing. h.c. F. Porsche AG, Stuttgart, has passed the million visitor mark just two and a half years after opening: Today, museum director Achim Stejskal welcomed not just one, but 13 school children from India as anniversary guests. “We are very pleased to have been able to surprise these Indian boys and girls from Mumbai,” explained Achim Stejskal. “Almost 35 percent of our visitors are guests from other countries. Fascination for the Porsche brand and its history continues undiminished, all around the world.”

Stejskal invited the class from Mumbai to take a look behind the scenes: In the museum workshop, which is not normally accessible to visitors, the school children were able to take a seat in a 1954 Porsche 550 Spyder. At the end of their visit, the young jubilee guests received a very special surprise: The Porsche Museum is to support their school project. The boys and girls are constructing a well in a village close to their school.

Since its opening on 31 January 2009, the Porsche Museum has provided more than 5,100 tours through the 5,600 m2 (60,000 square feet) exhibition and hosted ten special exhibitions. Many celebrities from all over the world, including Jerry Seinfeld, Paris Hilton, Jamiroquai, Robby Naish, Udo Lindenberg and Peter Maffay have also taken an interest in this historic vehicle collection on Porscheplatz. Tickets sold to date would stretch a total of 150 km (93 miles) from Stuttgart to Lake Constance. Furthermore, more than 300 classics from the museum’s collection have been travelling the world as rolling brand ambassadors, attending historic racing and classic car events.

The Porsche Museum is featuring the current special exhibition “Ferdinand Porsche – Pioneer of the Hybrid Drive” running until Monday, 13 June 2011. The Museum is open from Tuesday to Sunday; from 9 am to 6 pm. Entry costs 8, 4 for concessions. Children under the age of 14 are free when accompanied by an adult. Further information is available on the internet from www.porsche.com/museum.

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brands 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.

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Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche.

Contact

Steve Janisse
General Manager, Public Relations
770-290-3419
steve.janisse@porsche.us

Dave Engelman
Media Relations Manager
770-290-3617
dave.engelman@porsche.us


PR-11-25

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