OnStar Spreads Holiday Cheer

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OnStar Spreads Holiday Cheer

Santa update, audiobook download and charity donation with blue button press

2015-12-15

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DETROIT (Tuesday, December 15, 2015) – OnStar subscribers can get in the Christmas spirit during holiday travel across the U.S., Canada and Mexico by pushing their blue button to learn Santa Claus’ whereabouts between Christmas Eve and Christmas morning.

With support from the North American Aerospace Defense Command (NORAD) and its 60 years of Santa-tracking experience, OnStar for the seventh consecutive year will reveal Santa’s location to the curious between 6 a.m. EST Dec. 24 and 5 a.m. EST on Dec. 25.

“The holiday season is all about spreading cheer and connecting with others,” said Terry Inch, OnStar chief operating officer. “OnStar has become a key enabler for that. Our advisors really enjoy playing the role of Santa’s helper and sharing the joy of Christmas with our subscribers.”

OnStar is dedicated to the safety and security of subscribers throughout the year. To support incoming Santa Update requests, advisor staffing is adjusted to accommodate the extra traffic. On average, OnStar receives more than two calls per minute and more than 185,000 calls each day.

Individuals without an OnStar subscription can follow Santa’s journey via the NORAD Tracks Santa website, Facebook page, Twitter hashtag #NORADSanta or by calling the hotline at 1-877-HI-NORAD (1-877-446-6723).

About OnStar in Canada

OnStar, a wholly owned subsidiary of GM Holdings LLC (“GM”) that launched in 1996, offers in-vehicle safety, security, diagnostic, navigation, and connectivity services in Chevrolet, Buick, GMC, Cadillac, Opel and Vauxhall  models, including Automatic Crash Response, Stolen Vehicle Assistance, Turn-by-Turn Navigation, RemoteLink mobile app and 4G LTE Wi-Fi. OnStar has more than 7 million subscribers in North America, Europe, China and Brazil. In 2015, OnStar recorded its 1 billionth customer interaction, topped more than 2 million 4G LTE Wi-Fi equipped-vehicles, and launched in Opel/Vauxhall.

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