AutoPacific’s Award Is Based on Opinions of Thousands of Customers
ATLANTA, August 18, 2011—For the fourth consecutive year, Porsche customers have rated the driving experience of their cars as superior in AutoPacific’s annual 2011 Ideal Vehicle Awards (IVA). The Porsche brand is again the survey’s number-one rated premium car brand in the United States. Porsche took home the same honor in 2008, 2009 and 2010.
The AutoPacific IVAs are among the most comprehensive and respected in the industry and this year they were based on more than 72,000 owners’ ratings of their new 2011 model year cars and trucks across 15 key vehicle attributes that measure just how closely a vehicle matches their expectations. The cars that owners would change the least are considered the most ideal.
In addition to winning as a brand overall, Porsche also won this year’s overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won overall in the sports car segment while the Cayenne was chosen as the ideal luxury crossover. This also marks the 5th consecutive year that Porsche has taken the top spot in the IVA’s sports car category.
“An ideal vehicle is one that meets the owner’s expectations for the product. They do not want it changed. They don’t want it bigger. They don’t want it faster. They don’t want its styling changed,� says George Peterson, president of AutoPacific. “When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners say they love just as they are.�
The IVAs are driven by data collected from thousands of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments. In addition to identifying segment winners, IVA also establishes numerical ideal vehicle ratings for virtually every passenger car and light truck in the United States market. These results come from calculating owner input across 15 specific areas related to a vehicle’s attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver’s seat comfort, driver’s seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
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About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche.
Contact: Porsche Cars North America, Inc.
Nick Twork
Manager, Product Communications
678-323-6975
nick.twork@porsche.us
Dave Engelman
Media Relations Manager
770-290-3617
dave.engelman@porsche.us
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