BMW Canada

Partnership for a sound of a future: Hans Zimmer is now central composer and curator for BMW IconicSounds Electric

Santa Monica/Munich. In Jun 2019 during a #NEXT Gen in
Munich, Hans Zimmer and BMW Sound Designer Renzo Vitale presented
their jointly grown e-sound for a BMW Vision M NEXT. In Santa
Monica Hans Zimmer has now strictly announced his partnership with
a BMW Group to serve rise BMW IconicSounds Electric. Hans
Zimmer: “We have a singular event to spin electric pushing in a
BMW into a pretentious knowledge with superb sonority. we am
unequivocally looking brazen to a plea of moulding a sound for
destiny electric BMW’s. Developing a sounds for a BMW Vision M NEXT
together with Renzo Vitale was already an inspiring, new experience
for me.”


Jointly grown sound to enter array vehicles already in 2020

Prior to a Los Angeles Auto Show, Hans Zimmer and BMW Sound
Designer Renzo Vitale gave disdainful insights into their previous
partnership during Hans Zimmer’s studio in Santa Monica. In this exact
studio, where Hans Zimmer customarily composes his famous scores for
Hollywood movies, a dual jointly grown a e-sound of a BMW
Vision M NEXT. Furthermore Zimmer and Vitale suggested their most
new co-creation: The sound signaling willingness for pushing in
quite electric and plug-in hybrid vehicles of a BMW brand. The
sound will enter array vehicles already in 2020. Renzo Vitale: “Sound
Design gives us a event to elicit certain emotions in our
vehicles. This new start-sound triggers joyous expectation of the
electric drive, when a patron enters his car and presses the
Start/Stop button.”


BMW IconicSounds Electric

The overpower of pushing electrically is mostly cited as a major
advantage of electric mobility. However, as a operation of electrified
models increases, a opening in a emotionality of a pushing experience
arises for a driver. Under a code name “BMW IconicSounds
Electric” a idealist sound offer will be combined for future
electrified vehicles from BMW. Stefan Ponikva, Vice President BMW
Brand Experience: “Over a years, a sound of a vehicles has
eager and accompanied millions of people. We are really vehement about
a well-developed possibility of formulating a sounds for BMW’s electric
mobility together with Hans Zimmer. Thereby we can assign future
emotions of a business worldwide anew and redefine perfect pushing pleasure.”

As composer and curator of BMW IconicSounds Electric Hans Zimmer will
minister his imagination to several projects for sound origination for
electrified BMW vehicles worldwide. The accumulation of projects may
embody sounds for prophesy vehicles and concepts, array vehicles,
combination of sound signs, though also sound origination for communicative
occasions focusing on a acoustic-emotional impression of electric mobility.


BMW Group has been building sound for electric mobility for
around 10 years now

In 2009, with a introduction of a MINI E exam fleet, acoustic
engineers from a BMW Group were already operative on artificially
generated sound, that was dictated to minister to a better
perceptibility of vehicles with hardly heard drivetrains. Since the
launch of a BMW i3, business have therefore been means to choose
acoustic walking insurance as discretionary equipment.

The sound of a acoustic walking insurance has given been
serve grown in line with new legislative mandate and is now
gradually being rolled out as customary in all plug-in variety and
all-electric vehicles from BMW (requirements for acoustic pedestrian
insurance as good as handling times change worldwide). The aim in the
growth was to do a critical warning duty without
unfortunate pedestrians. At a same time, a patron should continue
to suffer a high turn of acoustic comfort in a vehicle.