Munich. As of 1 October 2017, Eckhard
Wannieck will assume the position as head of BMW Product and
Brand Communications. He is currently responsible for BMW Group press
and PR events. He will succeed Ralph Huber, who on
the same date will become director of the BMW Museum and BMW Group
Classic Communications. The previous holder of this position,
Gabriele Fink, will be assuming directorship of
Communications Europe from Alexandra Landers, who
will then become successor to Eckhard Wannieck as the person
responsible for BMW Group press and PR events.
New responsibilities will be assigned to further functions as from 15
September. Benjamin Titz, current spokesperson of the
BMW M GmbH, will take over from Cypselus von
Frankenberg as head of BMW Group Innovations and Design
Communications. In future, Von Frankenberg will be responsible for
press communications for BMW brand as well as the BMW 5 Series and the
BMW Z4. Bernhard Santer, current spokesman for the
BMW 5 Series and the BMW Z4, will take over as press spokesperson for
the BMW M GmbH.
Moreover, since 1 August, Bernhard Ederer has been
press spokesman for the Autonomous Driving Division. He took over this
position from Manfred Poschenrieder, who has already
moved to the development department.
Dominik Schaidnagel, current press spokesman for
MINI, will join BMW Motorrad Communications as from 1 October 2017. He
will be succeeded by Matthias Bode, current
spokesperson for BMW M Performance Automobiles, on 1 November 2017.
Since 1 August, Matthias Schepke, previously
responsible for press and PR events, has been spokesperson for Formula
E, MINI and Motorcycle Motorsports in the BMW Group Sports
Communications Division. He succeeded Danilo
Coglianese, who has switched to the Communications Division
at BMW Italy.