Under the banner of “PureCrafted meets New Heritage”,
PureCrafted ON THE ROAD will cross the finish line at Areal
Boehler in Dusseldorf on 3 and 4 November. At New Heritage, which
considers itself a festival for timelessness, all facets of
PureCrafted will be showcased once more to celebrate the end of
the season, comprising live music by headliners RAZZ, motorcycle
culture and plenty of new heritage lifestyle.
Since its premiere in 2015, PureCrafted has been
established as a brand through performances by The Hives, Refused,
Noel Gallagher’s High Flying Birds, Mando Diao and Interpol.
After three successful years and sold out events, the festival
took on a different form this year. To find new inspiration, discover
trends and develop PureCrafted further, the festival was ON THE
ROAD this summer to seek out the places where the PureCrafted
lifestyle is lived out every day.
On 24 May, we celebrated the kick-off event to this adventurous
road trip with a PureCrafted BBQ at Festsaal
Kreuzberg in Berlin, sending off the first PureCrafted ON THE
ROAD rider in style with gigs by The Picturebooks,
Rews and more.
Since then, 13 riders or teams have travelled 40,000 km through
20 countries in 4 months, riding the PureCrafted Signature Bike,
a BMW R nineT Pure, all across Europe. Riding from Berlin to Morocco
and back, Bernhard Elflein of Herzbube Motorcycles
was on the road the longest together with Sozia and his companion
Severine – and some luggage, of course!
All PureCrafted ON THE ROAD riders were asked to track down
the most exciting routes, the smallest manufactures, the most
exceptional builders, the best food and the coolest gigs – and to
experience their own personal adventure while doing so. Magazine
Craftrad’s Henry Kerinnes,
Jan Joswig and photographer Tim
Adler; Berham Customs’ Martien Delgaauw and
photographer Jo Fischer; female motorcycle club
The Curves; Team New Heritage
with Moritz Fuchs and Felix
Cabello; „boxer-loving“ Ben Arslan with
„best buddy“ and photographer Mile Stevic;
photographer Vanessa Blankenagel; product manager
Karsten Merz; Leevenstein co-founder and
photographer David Biene; and, once again, head of
The Curves, Cäthe Pfläging, for the „101 End
of Season Ride“.
Participating in the Distinguished Gentleman’s
Ride in Hamburg and visiting INTERMOT in
Cologne, Ben Arslan brought the extensive tour on the R nineT to an
end, riding it safely to the „PureCrafted Campus 66
Special“ in Krefeld on 5 October. There, on the top-notch
grounds of the Campus Loft 66 in Krefeld Fichtenhain,
and in cooperation with the Ace Cafe London, the
crowd was treated to the essence of PureCrafted with live music
by Velvetones and vendors like Ondura Durable
Goods and Blaumann Jeanshosen as well as a
selection of rare concept and custom bikes.
It’s not difficult to imagine that the PureCrafted ON THE
ROAD riders experienced a lot, met many interesting people and found
new friends.
You can read their full stories in our journal on our website:
www.pureandcrafted.com.
Since such an epic road trip can’t just end like that, we
decided to throw a final party, of course.
Under the banner of “PureCrafted meets New
Heritage”, the party will be held as part of the New Heritage
Festival at Areal Boehler in Dusseldorf on 3 and 4 November 2018.
The New Heritage Festival has been established in 2017.
Biannually, the festival draws from 5,000 to 7,000 visitors of all
ages to Munich and Dusseldorf where around 100 smaller and bigger
vendors present their high-quality products. A diverse fringe
programme, including workshops, concerts, drinks and street food,
round off the events. By the way, many of the vendors already offered
their products at PureCrafted Festival’s “General Store” in the past.
As a partner of New Heritage, PureCrafted will curate the music
line-up and all things related to motorcycle culture in Dusseldorf:
On Saturday evening, PureCrafted ON THE ROAD will cross the
finish line with live performances by RAZZ,
Embrace the Emperor and DJ Joern
Biedka behind the decks.
BMW Motorrad will be on location as well, presenting a variety
of custom bike highlights.
In addition, the PureCrafted ON THE ROAD riders will talk
about their experiences, and the ON THE ROAD recap film will premiere
in Dusseldorf, too.
Even the best road trip must come to an end at some point! One
thing’s for sure, though: PureCrafted ON THE ROAD brought us lots
of inspiration, new trends, many interesting contacts and countless ideas.
We’re thrilled to see how these new experiences will impact the
future of PureCrafted.
Tickets: www.new-heritage.de
Website: www.pureandcrafted.com
Facebook: www.facebook.com/pureandcrafted
Instagram: www.instagram.com/pureandcrafted
Social media hashtag: #pureandcrafted2018
You will find press material on BMW motorcycles as well as BMW
Motorrad rider equipment and Original BMW Motorrad Accessories in the
BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Antonia Cecchetti, Communications BMW Motorrad
Telephone: +49 89 382-60757, antonia.cecchetti@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49 89 382-57505, tim.diehl-thiele@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. As a global company, the BMW Group operates 30
production and assembly facilities in 14 countries and has a global
sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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