Chrysler Canada

Ram Introduces New ‘Built to Serve Edition’ Trucks

November 6, 2019

, Auburn Hills, Mich.

Ram Truck will respect a 5 use branches of a United States Armed Forces with a array of “Built to Serve Edition” trucks.
Each of a 5 U.S. troops use branches will be respected by Ram with twin specifically comparison extraneous paint colors that elicit a spirit, a idea and story of that service. One of any branch’s “Built to Serve Edition” models will be offering in a new low-volume paint choice disdainful to this program.
“Ram wants to respect those who are portion or have served a United States with distinction,” pronounced Reid Bigland, Head of Ram Brand. “For Ram lorry owners, either troops or civilian, ‘Built to Serve’ is a adage that they can be unapproachable to mount behind. We also wish to move together Ram owners who are not now portion to make a disproportion in their communities. We launched a Ram Nation proffer classification in 2015 as a approach to give a Ram lorry owners a approach to be concerned when there’s a need.”
Ram will hurl out a initial of a “Built to Serve Edition” trucks in November, coinciding with Veterans Day. A new “Built to Serve Edition” model, representing another one of America’s land, atmosphere or sea-based troops branches, will launch approximately any 3 months.
The U.S. Armed Forces “Built to Serve Edition” Ram trucks will be offering in a following colors and singular numbers:

  • Gator (1,000 units) and Diamond Black (1,000)
  • Ceramic Gray (1,000) and Patriot Blue (1,000)
  • Anvil (1,000) and Billet Silver (1,000)
  • Tank (1,000) and Flame Red (1,000)
  • Spitfire (500) and Bright White (500)

Ram “Built to Serve Edition” trucks underline other singular interior and extraneous facilities that set them apart, including a United States dwindle and Built to Serve decal on any of a back entertain panels.
The “Built to Serve Edition” trucks get additional stylish extraneous cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color circle flares also accent a exterior.
Each of a new Ram front ends gets a singular diagnosis consisting of an all-black grille and surround, black bumpers and black-bezel reward lighting. Complementing a demeanour are black badges, black wheel-to-wheel side stairs and twin four-inch black empty tips.
Inside, any of a 5 branches of “Built to Serve” Ram trucks is accented with unique, analogous tone stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.
These new Ram models are also prepared to arrangement their owner’s troops honour with Built to Serve-embroidered Velcro panels on any front chair and additional Velcro panels on any front chair inboard shoulder panel. Buyers can request their possess rags – regimental, flags, name tapes or slogans – to personalize their “Built to Serve Edition.” Front seat-back panels are lonesome with PALS/MOLLE webbing to insert additional apparatus or pouches.
Ram 1500 “Built to Serve Editions” also feature: 

  • Built to Serve instrument row badge
  • Lockable console storage
  • Deeply bolstered cloth and vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber jelly mats

Underneath a skin, any Ram “Built to Serve Edition” is prepared for action, installed with 4×4 Off-Road Group content, including: 

  • All-terrain tires
  • Electronic-locking back axle
  • Hill-descent control
  • Front cessation movement plate
  • Steering rigging movement plate
  • Fuel tank movement plate
  • Transfer box movement plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and back startle absorbers 

Ram “Built to Serve Edition” packages are accessible on all physique styles and all powertrains.
According to a U.S. Department of Veterans Affairs, approximately 7 percent of a U.S. race is an active member, haven member or maestro of a armed services.
As partial of a Built to Serve initiative, Ram is bringing offer courtesy to a proffer beginning called Ram Nation. Ram Nation has been organizing grassroots proffer events given 2015 and, by a launch of a “Built to Serve Edition” trucks, is reinforcing a joining to noticing those who offer a republic and a communities.
Beginning currently and rising with a new digital 60-second spot, Ram Nation is recruiting people to present their time and to proffer in their possess communities opposite a nation, with a accumulative idea of 1.3 million volunteer-hours of use by subsequent Veterans Day, Nov. 11, 2020. That idea is equal to one hour for any chairman portion in a armed services. In further to activating a Ram Nation proffer corps opposite a U.S., Ram is fluctuating a invitation to all individuals, regardless of either they are a Ram lorry owner. To join and learn about new Ram Nation proffer events, new members can register during

Ram will flog off a launch of a “Built to Serve Editions,” as good as start a Ram Nation challenge, during a “Stars and Strings” concert, that celebrates a nation’s troops heroes and their families during a Fox Theater in Detroit, Michigan, on Wednesday, Nov 6, 2019.
About Ram Nation
Ram Nation is a grassroots proffer corps of Ram owners and like-minded people peaceful and prepared to come together to transport supplies, broach equipment, transparent debris, discharge food and H2O and even make donations that assistance people in their communities and around a world. New members can join Ram Nation during
About Ram Truck Brand
In 2009, the Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get a tough work finished and families where they need to go. 
Ram continues to outperform a foe and sets a benchmarks for:

  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty lorry in America
  • Highest owners faithfulness of any half-ton pickup
  • Over a final 30 years, Ram has a top commission of pickups still on a road

Ram is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit

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