Chrysler Canada

Ram Truck Celebrates 10-year Anniversary of Becoming a Stand-alone Brand With ‘Power of Innovation’

October 4, 2019

, Auburn Hills, Mich.

A decade strong, Ram Truck is celebrating a 10-year anniversary of apropos a stand-alone code with a launch of a “Power of Innovation,” a multimedia debate that showcases a brand’s decade-long and ongoing joining to building a industry’s many innovative and award-winning trucks.

The debate includes 3 new promote videos, all-new digital calm that can be noticed on a Ram brand’s digital and amicable media channels, including, YouTube, Facebook, Instagram and Twitter, as good as new calm featured on a Ram brand’s amicable array #RamDoesThat.

“Power of Innovation outlines a 10-year anniversary of Ram as a stand-alone lorry brand, combined with a graphic DNA and a joining to building a best trucks for a customers,” pronounced Marissa Hunter, Head of Marketing, FCA – North America. “This debate brings to life a innovations that Ram has finished in those 10 brief years and honors a code values that we share with a fans. As we demeanour to a future, tough work, integrity, creation and faithfulness to use will continue to beam a decisions and lay during a core of a selling efforts.”

Launching with a one-minute video called “Power of Innovation,” that finished a entrance this past Sep during a State Fair of Texas, a mark speaks to how Ram Truck chose to reinvent itself as a stand-alone brand, dedicate itself to lorry customers, go on to benefit approval from a peers and in only 10 brief years went on to reimagine, redesign and reconstruct groundbreaking trucks from a belligerent up, and continue to write a destiny and lead a approach in innovation, durability, record and efficiency.

The “Power of Innovation” 60-second mark will atmosphere around promote this Saturday, Oct. 5, along with dual new 30-second spots, “Bed” and “HEMI®,” all of that can also be noticed on Ram’s central YouTube Channel.


In further to a new promote placements, a “Power of Innovation” debate facilities new digital calm that will hurl out in a entrance weeks, all of that can be noticed on a brand’s digital and amicable media channels, including, YouTubeFacebookTwitter and Instagram. New calm will also be featured on a Ram Truck code amicable array #RamDoesThat, that highlights genuine life Ram lorry owners, including outside enthusiasts, photographers, restauranteurs and environmental activists, any showcasing how a facilities on their Ram lorry capacitate total capabilities and singular practice in their bland lives.

“Power of Innovation” was combined in partnership with a Ram Truck code a Dallas-based group The Richards Group.
“Bed” and “HEMI” were combined in partnership with a Ram Truck code and a Doner Agency.
About Ram Truck Brand
In 2009, the Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get a tough work finished and families where they need to go. 
Ram continues to outperform a foe and sets a benchmarks for:

  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty lorry in America
  • Highest owners faithfulness of any half-ton pickup
  • Over a final 30 years, Ram has a top commission of pickups still on a road

Ram is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit

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