Chrysler Canada

Ram Truck Teams Up With Six Big Game Advertisers to Launch #RamWillTowThat Live Social Media Campaign

February 4, 2019

, Auburn Hills, Mich.

The Ram Truck code teamed adult with 6 large diversion advertisers during a broadcast, including MM’S®, Pringles, Amazon, Avocados From Mexico, Devour and Persil® ProClean®, to launch “#RamWillTowThat,” a live and interactive amicable media partnership holding place on a Ram Brand’s Twitter page.

“’Ram Will Tow That’ is a fun and singular in-the-moment debate that capitalizes on a review and chaff around a partner brands’ TV spots but carrying to squeeze a possess mark in a game. It’s a win-win for both brands,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “They get additional bearing for their summary and we pull courtesy to a pivotal explain of best-in-class towing, a tip cause for care for Heavy Duty lorry buyers.”  
Designed to denote a implausible best-in-class towing capability of a new 2019 Ram Heavy Duty truck, after any code aired their announcement during a large game, Ram Truck @mentioned any code with a jaunty video response on Twitter.

The Ram code was discerning to flex a muscles (and comedic chops) to let a large advertisers know a new Ram Heavy Duty lorry lineup can assistance draw a products featured in their commercials. Those enclosed New MM’S Chocolate Bars, humongous Pringles Spicy Nacho Stack, one large Amazon card box, an enormous play of tasty guacamole from Avocados From Mexico , a colossal enclosure of Persil® ProClean® washing detergent, and a gigantic play of Devour Macaroni and Cheese with bacon.

“MM’S is always looking for extemporaneous and innovative ways to rivet with fans around a Super Bowl. This amicable partnership with Ram Trucks is a fun approach to move together a dual iconic brands and ardent communities during a time when amicable review and code communication is during a peak,” pronounced Allison Miazga-Bedrick, MM’S Brand Director.
“Pringles was vehement to rivet with Ram on amicable media during a game, as we know second-screen observation is renouned during vital TV moments,” said AnneMarie Suarez-Davis, clamp boss of selling for Pringles. “Ram towing 35,100 lbs. of Pringles would positively emanate a world’s biggest Spicy Nacho Flavor Stack. And sadly, a intelligent device will never know a fun of tasting it.”
“This is a really sparkling time for a code and we are anxious to have teamed adult with a Ram code to move to a amicable media assembly a live corner activation. For 4 uninterrupted years, Avocados From Mexico has been among a tip many enchanting brands in a huge Big Game’s amicable conversation, according to mixed analytics sources, including Salesforce,” pronounced Ivonne Kinser, Head of Digital. “I consider that a pivotal part of a amicable success are these form of collaborations with brands that are as fun as ours, and that are managed by people that are as ardent about their products as we are about ours. At some indicate during a live interaction, a first-in-class Ram Heavy Duty lorry towed what maybe any party-goer’s dream: a enormous play of tasty and healthy guac finished with always in season Avocados From Mexico.”
“We are vehement to partner with a code like Ram,” pronounced Katerina Moragianis, Marketing Director of Persil Laundry Detergent. “Our common joining to high opening and removing a pursuit finished finished this a healthy fit.”
“DEVOUR was vehement to find a ideal partner in Ram, another confidant code with an unapologetic indicate of view,” pronounced Katy Marshall, who leads DEVOUR. “We’re anxious to attend in this singular Game Day activation.”
The Ram Truck brand’s “#RamWillTowThat” debate was combined in partnership with Highdive.
About Ram Truck Brand
In 2009, a Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles.
That concentration leads Ram to pattern a industry’s many innovative, award-winning trucks, emphasizing durability, strength, record and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, a Ram code builds trucks that get a tough work finished and families where they need to go. From a no-compromise Ram 1500 that defines a destiny of pickup trucks with innovative design, a top peculiarity materials and class-exclusive technology, to a Ram Heavy Duty that combines a ability to out-power, out-tow and out-haul each singular aspirant with a segment’s many gentle float and handling, Ram is committed to product leadership.
Ram continues to outperform a foe and sets a benchmarks for:

  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon
  • Highest owners faithfulness of any half-ton pickup
  • Over a final 30 years, Ram has a top commission of pickups still on a road

Giving limit bid all day, each day with confidence, the Ram Truck lineup stairs brazen with a full force of complicated capability providing confidence-inspiring facilities and class-exclusive car safety.

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