November 26, 2019
, Auburn Hills, Mich.
Ram is kicking off a holiday deteriorate as a Official Truck of a Macy’s Thanksgiving Day Parade® and, for a fifth uninterrupted year, some-more than 20 Ram trucks will be towing all a floats. This year’s march is singular as 4 Ram trucks will be entirely wrapped to element a boyant designs of Harvest in a Valley by Green Giant®, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism and last, though positively not least, Ram will be in full holiday suggestion as it tows a star of a parade, Santa Claus.
“It is with good honour that a Ram Truck code celebrates 5 years of aligning with a iconic Macy’s Thanksgiving Day Parade,” pronounced Reid Bigland, Head of Ram Brand. “This is truly a informative impulse and in this deteriorate of thanks, we are respected to be usually a tiny partial of a sorcery that happens as a full portfolio of award-winning trucks pulls these floats down a streets of Manhattan.”
In total, a Ram lorry code supposing a Macy’s march with 65 trucks and Ram ProMaster blurb vans, many of that are used for behind-the-scenes functions heading adult to a march start. Ram will not usually assistance float a floats down a march route, though will also support in relocating other march materials indispensable to furnish a annual spectacle, from apparatus containers to costumes and many more, in a lead adult to a start of a way on Thanksgiving Day.
Approximately 3.5 million spectators in New York City and some-more than 50 million radio viewers national see a Macy’s Thanksgiving Parade any year, imprinting a central start to a holiday season. The march is promote national Thursday, Nov. 28 on NBC, commencement during 9 a.m. in all time zones.
In further to march day fun, a code is teaming adult with Macy’s and a partners to again denote Ram heavy-duty trucks’ implausible towing capability by bringing behind a #RamWillTowThat amicable media campaign, that initial launched during a lead-up to a 2019 Big Game telecast, around a Ram’s central Twitter and Facebook pages. Each video facilities a Ram 3500 towing a enormous object associated to any of a brand’s march elements.
“The Macy’s Thanksgiving Day Parade is a ideal eventuality to move behind a fun and singular #RamWillTowThat campaign,” said Marissa Hunter, Head of Marketing, FCA – North America. “Partnering with some of a many iconic brands who attend in a march allows us to creatively denote to a fans on amicable media how a sorcery of a impulse could not occur but a energy of Ram trucks.”
The Ram Truck code debate was combined in partnership with Highdive.
About Ram Truck Brand
In 2009, the Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get a tough work finished and families where they need to go.
Ram continues to outperform a foe and sets a benchmarks for:
- Segment initial 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Towing ability of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
- Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
- Most interior space with Ram Mega Cab
- Most able full-size off-road pickup – Ram Power Wagon
- Most-awarded light-duty lorry in America
- Highest owners faithfulness of any half-ton pickup
- Over a final 30 years, Ram has a top commission of pickups still on a road
Ram is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit www.fcagroup.com.
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