Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “In 2018, Lamborghini entered new dimensions. We delivered not usually another sales increase, though reached almost new levels in leading by distant a sorcery symbol of 5,000 Lamborghinis sold. This quantum jump proves a sustainability of a product and blurb strategy. The opening is all a some-more conspicuous as we mastered an rare double challenge: constantly bringing new models and technologies to a super sports automobile market, while concurrently handling doubled prolongation capacities during a domicile in Sant’Agata Bolognese. Right from a sales start, a new Super SUV Urus combined eager marketplace acceptance and broadened a patron base. We also significantly augmenting a high code awareness, generally with a immature generation, carrying double a followership on a amicable media channels to some-more than 32 million. All this is a genuine group feat and we would like to appreciate each Lamborghini group member for their impulse and loyalty to a brand.”
With 157 dealers portion 50 countries, worldwide deliveries to business in 2018 augmenting from 3,815 to 5,750 units. Thus, given 2010 (1,302 units) a association has some-more than quadrupled a sales numbers. Beyond sales figures, Lamborghini outperformed all other pivotal business objectives in 2018.*
Lamborghini is a tellurian code and sales volumes are good distributed among a 3 vital regions. All regions set a new sales benchmark in 2018 and contributed to a sum sales expansion compared to a prior year. EMEA (Europe, Middle East, Africa): 2,497/+69%, America: 1,952/+46% and Asia Pacific: 1,301/+30%.
With 1,595 units a USA stays a largest singular market, followed by a UK (636), Japan (559), Germany (463), Greater China (342), Canada (316) and Italy (295). All these markets augmenting deliveries almost and noted inhabitant ancestral sales levels.
Both super sports automobile indication lines achieved record sales, so contributing to a growth. Sales of a V12 Lamborghini Aventador, innate in 2011, is still unusually clever and grew by 3% from 1,173 to 1,209 units. Even stronger was a sales boost of a V10 Lamborghini Huracán, flourishing by 5% from 2,642 to 2,780 units. As expected, a estimable grant to a tellurian sales boost came from a Super SUV Urus, with 1,761 units delivered to business given a marketplace introduction in Jul 2018.
New models 2018: innovative technology, well-developed path times and fascinating one-offs
The year started with a arrangement of a Lamborghini Terzo Millennio during a Festival Automobile International in Paris in Jan 2018. The unconventional super sports automobile judgment was recognised in team-work with dual laboratories during a Massachusetts Institute of Technology MIT in Boston, with a idea of enabling Lamborghini to residence a destiny of a super sports car.
At a Geneva Motor Show in Mar Lamborghini presented a Lamborghini Huracán Performante Spyder: a high multiple of unequaled technological innovation, opening and alfresco driving.
In Aug Lamborghini denounced a Lamborghini Aventador SVJ in a worldwide premiere during Monterey Car Week in California. The automobile creates pristine pushing perfection, holding a judgment of a super sports automobile to a new dimension. The Aventador SVJ, where SV historically stands for Superveloce – definition ‘superfast’ – takes a ‘Jota’ suffix, denoting a lane and opening superiority: in fact, a Aventador SVJ has claimed a position as a Nürburgring-Nordschleife prolongation automobile record holder, completing a 20.6 km path in only 6:44.97 minutes. Production is singular to 900 units and already sole out.
Also in 2018, Lamborghini presented a Lamborghini SC18 Alston. The one-off V12 indication was grown by Lamborghini Squadra Corse in and with a customer, with aerodynamics subsequent from knowledge in Lamborghini Super Trofeo and GT3 racing. It is done for track-oriented use and with disdainful racing features.
The judgment of one-offs is gaining some-more aptitude during Lamborghini due to a augmenting direct for personalization. More than 50% of all Lamborghini super sports cars delivered are personalized underneath a auspices of a Lamborghini personalization module Ad Personam.
Lamborghini Polo Storico
Based during a company’s HQ in Sant’Agata Bolognese, Lamborghini Polo Storico is a specialized section dedicated to a replacement and acceptance of Lamborghini models that have been out of prolongation for during slightest 10 years (from a Lamborghini 350 GT to a Diablo). The multiplication is also in assign of preserving repository and records, and of handling a supply of strange gangling tools for classical cars.
The Polo Storico distinguished 50 years of Lamborghini Espada and Islero with several high category events. In May a Lamborghini Marzal Concept automobile was taken behind to Monte Carlo for a Grand Prix de Monaco Historique, 51 years after His Serene Highness Rainier III, Prince of Monaco gathering it in a path of respect immediately before a start of a F1 Grand Prix, with his mother Princess Grace during his side. The celebrations culminated in an Italian debate by Umbria, Tuscany and Emilia-Romagna in September.
The Lamborghini Museum in Sant’Agata Bolognese purebred an glorious year in terms of visitors. More than 108,000 enthusiasts visited a premises situated inside a Lamborghini bureau in 2018. The museum is open daily, including Sundays, from 9:30 am to 7 pm (April- October) and from 9:30 am to 6 pm (November – March), and special exhibitions run alongside a permanent collection of ancestral Lamborghini models.
Lamborghini Squadra Corse
In September, Lamborghini Squadra Corse, a motorsport dialect of Automobili Lamborghini, presented a new Huracán GT3 EVO during a Nürburgring turn of a Lamborghini Super Trofeo Europe. The new EVO is a expansion of a Huracán GT3, leader of 12 general titles as good as a prestigious Rolex 24 during Daytona and 12 Hours of Sebring.
In 2018 Lamborghini Squadra Corse also set a new benchmark, with over dual hundred racing Huracáns constructed to date. Lamborghini Squadra Corse is one of a few motorsport departments in a universe that manufactures a possess racing cars on a same prolongation line as a highway car, inside a bureau in Sant’Agata Bolognese. Both a Huracán Super Trofeo and a Huracán GT3 share a same prolongation line as customary Lamborghini Huracán cars.
During a 2018 World Finals in November, Lamborghini Squadra Corse denounced a Urus ST-X Concept, a initial racing chronicle in a brand’s story of a Super SUV. The prophesy is a automobile recognised for an innovative single-marque championship that will mix competition circuit and off-road track.
The association confirms a assured opinion for a Fiscal Year 2019. In annoy of slow domestic uncertainties in a EU and on a tellurian level, a pivotal mercantile denominators sojourn generally certain while reduction predictable. With stability expansion approaching in a vast economies around a universe and due to a immature and appealing product portfolio as good as a initial full year of Urus deliveries, Lamborghini expects serve expansion in new measure of both section sales and turnover in a middle term.
*Press information containing a vital Lamborghini business sum for a mercantile year 2018 will be published in Mar 2019.
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