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Rolling Sculptures: BMW brings Andy Warhol’s Art Car to India.

New Delhi. BMW Group India presents a 1979 Art Car
detailed by many eminent American artist Andy Warhol in India. His
origination will be exclusively exhibited from 31 Jan – 2 February
2020 during a India Art Fair in New Delhi. After Alexander Calder, Frank
Stella and Roy Lichtenstein, Andy Warhol combined a 4th Art Car for
BMW with a BMW M1Group 4 to contest during a barbarous 24 hour competition of
Le Mans.  

BMW Art Cars or a ‘Rolling Sculptures’ are strange masterpieces of
art that denote an particular singularity of artistic expression
and vehicle design. Since 1975, 19 general artists have
combined Art Cars formed on contemporary BMW automobiles of their times,
all charity a far-reaching operation of artistic interpretations.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group
India said, “At BMW, we only don’t build a best behaving cars, but
deeply trust in a intangibles. We reason a pattern aesthetics very
dear, this inspires us as good as a users to widen their creative
boundaries. People adore BMW for a higher performance, safety,
lush experiences, and an underpinning is a pattern and aesthetic
artistic sensibility. To assistance build and strengthen intercultural
platforms of creativity in a margin of art, music, pattern and
pattern is therefore unequivocally core to us. India Art Fair is a perfect
height for us to strech out to a perceptive business and showcase
a brands aesthetics and pattern philosophy. My personal favourite is
a disdainful showcase of a many photographed BMW Art Car in the
universe – by Andy Warhol. It is during India Art Fair and we would titillate our
fans and congregation not to skip saying it in person! We move to India
nonetheless another undying communication between art, artist and the
vehicle closer to a business and connoisseurs of art.”

#4 BMW Art Car Andy Warhol 1979 BMW M1 Group 4

“I adore this car. It’s some-more successful than a artwork,” was the
opinion of Andy Warhol after his unconditional brush strokes had
remade a BMW M1. It took him reduction than half an hour to create
a fourth vaunt in a BMW Art Car Collection. 40 years later,
unrestrained for a mid-engined sports vehicle stays unabated. Already
world-famous during that time, a US idol of Pop Art common a same
passion with many vehicle fans of that ended era. And the
mindfulness of a singular special combined by Warhol has indeed
increased. Many fans courtesy his Art Car as a prominence of a whole collection.

A chairman who declares soup cans a work of art or aspires to have a
dialect store sealed so that it might be recorded as a museum for
posterity, will not see any dispute between record and
creativity. Consequently, this is how he worked. Instead of first
conceptualizing a scale indication and withdrawal a final execution to his
assistants as his predecessors did, a cocktail art fable detailed a BMW
M1 from a commencement to a finish himself. “I have attempted to give a
clear depiction of speed. If a vehicle is unequivocally fast, all contours and
colours will turn blurred”.

Andy Warhol

The name Andy Warhol is a ultimate of cocktail art. Born in
Pittsburgh USA in 1928, he complicated from 1945 to 1949 during a Carnegie
Institute of Technology. He began his artistic career as a commercial
artist and was successful in holding his possess muster in New York as
early as in 1952. In 1956 his work was concurred with a coveted
“Art Director’s Club Award“. 1962 saw a origination of a legendary
“Factory” – a opposite and annulment of normal artistic ideas as
it had never been seen before. His luminary portraits and paintings
of pardonable objects became famous. Warhol died in New York in 1987.

BMW Art Car Collection

For over 40 years, BMW Art Car Collection has preoccupied art and
pattern enthusiasts as good as lovers of cars and record with its
singular multiple of excellent art and innovative vehicle technology.
Several cars from BMW Art Car Collection are customarily on arrangement during the
BMW Museum in Munich, a home of BMW Art Cars, as partial of its
permanent collection. The remaining BMW Art Cars transport a creation – to
art fairs as good as exhibitions.

The BMW Art Car collection was innate when French competition vehicle motorist and
art backer Hervé Poulain, together with Jochen Neerpasch, afterwards BMW
Motorsport Director, asked his artist crony Alexander Calder to
pattern an automobile. The outcome was a BMW 3.0 CSL, that competed in
24 Hours of Le Mans in 1975, where it fast became a crowd’s
favourite. Since then, 19 general artists have designed BMW
models, among them some of a many eminent artists of a time:
Alexander Calder (BMW 3.0 CSL, 1975), Frank Stella (BMW 3.0 CSL,
1976), Roy Lichtenstein (BMW 320 Group 5, 1977), Andy Warhol (BMW M1
Group 4, 1979), Ernst Fuchs (BMW 635CSi, 1982), Robert Rauschenberg
(BMW 635CSi, 1986), Michael Jagamara Nelson (BMW M3 Group A, 1989),
Ken Done (BMW M3 Group A, 1989), Matazo Kayama (BMW 535i, 1990), César
Manrique (BMW 730i, 1990), A. R. Penck (BMW Z1, 1991), Esther Mahlangu
(BMW 525i, 1991), Sandro Chia (BMW M3 GTR, 1992), David Hockney (BMW
850CSi, 1995), Jenny Holzer (BMW V12 LMR, 1999), Ólafur Eliasson (BMW
H2R, 2007), Jeff Koons (BMW M3 GT2, 2010), John Baldessari (BMW M6
GT3) and Cai Fei (BMW M6 GT3).

The BMW Art Car Collection is by no means finish as it stands. The
series of exhibits will continue to grow, adding artistic expressions
to a collection.

About BMW’s Cultural Commitment

Since a inception, BMW Group India has participated in leading
informative engagements opposite a country. In 2007, dual BMW Art Cars
detailed by universe eminent artists Andy Warhol (BMW M1, 1979) and
Roy Lichtenstein (BMW 320i, 1977) were presented during a Jehangir Art
Gallery in Mumbai. BMW Art Car by Jeff Koons, Sandro Chia and Cesar
Manrique have been exclusively showcased during India Art Fair. Since
2012, BMW has partnered with Kochi-Muziris Biennale, a contemporary
art fair, that brings general artists to India and creates a
tellurian height for Indian artists. In 2012-13, a innovative BMW
Guggenheim Lab came to India. Based during Dr. Bhau Daji Lad Museum and
conducted during 6 opposite sites in Mumbai, a lab organized six
weeks of giveaway module with different assembly and communities addressing
a hurdles and conditions of a civic city.

For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperation’s worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a ‘Opera for All’ concerts in Berlin, Munich, Moscow and
London, a association also partners with heading museums and art fairs
as good as orchestras and show houses around a world. The BMW Group
gives comprehensive artistic leisure in all a informative activities – as
this beginning is as essential for producing groundbreaking artistic
work as it is for vital innovations in a successful business.

If we have any queries, greatfully contact:

BMW Group India

Abhay Dange, Director,

Press and Corporate Affairs

Cell: +91 99 104 81013;

Tel: + 91 124 4566 600;

Email: [email protected]

Satchit Gayakwad,

Press and Corporate Affairs

Cell: +91 95 607 25900;

Tel: + 91 124 4566 906;

Email: [email protected]

BMW Group Cultural Engagement

Prof. Dr Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement

Telephone: +49 89 382 247 53

Email: [email protected]

 

 

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