Scion Canada


Lifestyle code on wheels creates hum with giveaway CDs for Toronto show-goers

(TORONTO) Street-smart Scion arrives during a Canadian International Auto Show for a initial time with a Fuse Sports Coupe Concept. Scion fits and adapts to a lifestyle of immature Gen Ys, who suffer their possess personalized style, including forward-thinking music. So, Scion is enforcing a code joining to civic youth, giving-away giveaway CDs of a mint Scion CD Sampler Volume 23, entitled SCION CD SAMPLER VOL.23KITSUN PIONEER to show-goers while reserve last.

Developed by Calty Design Research, Toyotas North American pattern studio located in Newport Beach, California and Scions Advanced Product Strategy Team, and built by Five Axis of Huntington Beach, California, a FUSE was designed to be a new Scion sports coupe icon. Its thought was to pull a boundary of a coupe judgment by mixing entertainment, digital technology, and flexibility into one sinister looking package. Most importantly, a styling creates a visible matter about a goal to enhance a opening pouch among affordable, entry-level competition coupes.

Last fall, Toyota Canada Inc. announced that a urban, street-savvy Scion would strike 3 pivotal civic centres opposite Canada, including Montreal, in open 2010, so we wanted to give Montrealers an instance of a subsequent Scions intensity when it arrives, pronounced Larry Hutchinson, Director of Scion in Canada. The thought of a all-new FUSE Sports Coupe is a thoughtfulness of a eternal boundary and artistic pouch that embodies all a critical personalization components of a Scion product.

The extraneous of a FUSE was a source of Calty designers Alex Shen and Bob Mochizuki, who were dynamic to emanate a clever opening statement. Inspiration came from a HAKO super GT racing cars of Japan, ordinarily famous as a JGTC series. From a side, a FUSE has a low, assertive position with a competition helmet-inspired wraparound window that provides a breathtaking view. The visor-like wraparound windshield is offset by a clever C-pillar, adding a clarity of confidence and protection.

At initial glance, a ominous participation and dim undertones of a FUSE subtly spirit there is some-more than meets a eye. The front of a FUSE glares during we with slim, high-mounted, deep-set headlamps communicating a critical and assertive attitude. A vast rectilinear atmosphere intake hints during a intensity for a vast intercooler.

From a back, wide-body back flares camber a whole back mass, encasing deep-set straight tail lamps. The twin empty also serves as haze and retreat lamps as lighting encircles any empty tip. Wheels are 20-inch custom-machined with LEDs on a finish of any spoke, that irradiate as spin indicators.

On top, twin plane potion panels run a length of a roof, and slip open in both directions charity all occupants entrance to a personal sunroof. The back window tapers down to a speed-activated spoiler.

The FUSE is versed with impassioned levels of personalization accessories. Headlights and haze lamps can be automatic to irradiate in several colors. Videos or images can be downloaded and noticed on a secluded LCD shade behind a front badge. And afterwards there is a interior.

Calty interior designers Alan Schneider and Ichirou Mukai used a prolonged wheelbase and high beltline of a FUSE to assistance emanate a interior theme, that revolves around providing a motorist with an heated pushing sourroundings and occupants an insinuate atmosphere. The activation of a tiny key-shaped sensor unhinges moth doors that open to exhibit an interior that merges technology, duty and racing desirous elements in an asymmetrical pentagon where a motorist is positioned during a peak of a surround.

The change of a racing cylinder in a altogether pattern is obvious. It provides a singular contrariety that highlights a floating technical elements of a interior. A drive-by-wire steering interface combines influences from competition cars and video diversion controllers in one innovative motorist module. A media hire that runs a length of a lurch is a focal indicate of a cabin. Passengers can watch movies, play video games, or do both, with twin arrangement 10.5-inch monitors.

The FUSE interior judgment is referred to as one and stuff. The pattern focuses on a motorist by charity startling flexibility in a form of 3 interior arrangements: video, pushing and load configurations. In a video mode, a front newcomer chair folds prosaic and serves as a table, or footrest. Occupants can implement video screens or take advantage of wireless fealty (Wi-Fi) connectivity and present summary their friends. In pushing mode, a video screens spin off and a multi-informational arrangement is used for motorist information.

Utility is maximized in a load mode where a front newcomer chair and back seats overlay down to form a prosaic surface. And, multi-functioning back load entrance allows stowage of incomparable items. The FUSE cabin seats 4 comfortably, however when a automobile is parked, additional room is accessible with a tailgate that translates to yield outside seating. A brush of a feet over an infrared sensor located on a mouth of a back fender opens a back tailgate and shifting hatch, permitting a tailgate to dump down into a curb-high bench. This startling seating arrangement is interconnected with back foldout speakers for an astonishing amicable environment. Enhancing a amicable stage is a detachable splash cooler with a retractable handle, that is integrated into a back centre console.

Additional facilities embody pointed accent lighting on a seats, doors and beyond lining. Deeply contoured seats are upholstered with soft-to-the-touch Mythos fabric that wraps around passengers for limit comfort. Finally, audio, video and HVAC systems are simply tranquil by a car system/communication interface hold control house that is identical in coming to a write keypad.

The FUSE is a styling practice that presents a contention starting indicate for Canadians who have been seeking for Scion in Canada, as good as other Gen Y consumers with an eye towards a versatile sports coupe, pronounced Hutchinson. Like prior Scion concepts, a FUSE delivers a singular matter about what a Scion code is all about and where it is headed.

The Scion counter will also underline giveaway CDs of SCION CD SAMPLER VOL.23 by KITSUN PIONEER. Scion has collaborated with Kitsun, a Franco-Japanese code to furnish Pioneer, a Kitsun Maison gathering featuring a far-reaching accumulation of general artists. Lifestyle on wheels can be even some-more personalized with Kitsuns elaborating forward-thinking reduction of low-pitched styles. The CD can also be downloaded from iTunes.

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Digital images accessible during For serve information, email [email protected] or contact:

Dawn Soulis


Public Relations

Toyota Canada Inc.

(416) 431-8333



DIMENSIONS (mm / inches)

Overall Length: 4419.6 (174.0)

Overall Width: 1795.8 (70.7)

Overall Height: 1323.3 (52.1)

Wheelbase: 2700 (106.3)

Wheels: 20-inch custom-machined

Tire Size: Goodyear P245/35-20

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