Munich. With acclaimed appearances by Noel
Gallagher’s High Flying Birds, Mando Diao and many others, as well as
an entirely unique combination of music, motorcycles and New Heritage
lifestyle, the PureCrafted once again fully lived up to its name
with passion and charm. The festival will take place for the third
time in Berlin in the late summer of 2017.
Britpop legend Noel Gallagher and his band High Flying Birds ushered
in the grand finale of this year’s PureCrafted Festival on
Saturday evening against the magnificent backdrop of a summer sunset.
The German capital experienced one of those magic moments as thousands
of fans fell into each other’s arms to the sounds of ‘Wonderwall’.
All in all, 8,000 visitors enjoyed a truly superb two days at the
sold-out Postbahnhof in Berlin: custom bike workshops presented
fascinating motorcycles in the Wheels Area, the General Store was the
perfect place for a stroll with its wide range of illustrious
exhibitors, and the Motodrom – the oldest wall-of-death still on the
road – provided edge-of-the-seat thrills; meanwhile quieter moments
were offered by the Rollin’ Eyes Motorcycle Culture Photography Show
specially chosen for PureCrafted and a selection of the best
films of the NY Motorcycle Film Festival.
Still only in its second year, the festival featured a superb range
of musical entertainment: in addition to Noel Gallagher, outstanding
highlights included Mando Diao and Tricky with his Skilled Mechanics.
The King Blues, Treetop Flyers, Frank Carter The Rattlesnakes,
PINS and many others also put in great performances. Visitors and fans
likewise had the opportunity to take to the stage on both evenings at
the Punk Rock Karaoke sessions held for the first time this year –
backed up by a live band, of course.
Once again this year, those who love custom culture and the
associated lifestyle were able to immerse themselves in a world that
remains unique in the German festival scene. As in 2015, the custom
bike scene formed a central element of the event: the Wheels Area was
the perfect place for visitors to talk shop, admire the machines and
even do some tinkering at the open-air stands of the likes of Berham
Customs, Krautmotors and The Curves, and the Berlin public had the
opportunity to see many other custom workshops, too. There were also
numerous exceptional motorcycles to be viewed at the BMW Motorrad Truck.
The Kids Corner was a new feature this year: here the bikers and
mechanics of the future were able to put their skills to the test
while their parents had their beards trimmed and their hairstyles
perfected at the General Store or simply enjoyed exploring stands such
as those of Indigo People, Süssmädchen and Gestalten. The culinary
offerings were equally impressive of course, provided by The Bowl,
Roamers and others.
Michael Trammer was the BMW Motorrad manager responsible for the
project and he summarises the weekend as follows: “The 2016
PureCrafted Festival was once again a genuine highlight. I’m
really pleased that this event is able to bring together so many
completely different people who all have one thing in common: they
simply want to have a good time together. The open-minded, relaxed and
very friendly atmosphere is truly unique – in fact it’s what makes the
PureCrafted Festival so special.”
The PureCrafted Festival celebrates its third anniversary in
Berlin in the late summer of 2017. The entire team responsible for the
festival and BMW Motorrad as its title sponsor would like to thank all
partners, exhibitors, fans and friends most sincerely for making this
great event such a success!
Website:
www.pureandcrafted.com
Facebook:
www.facebook.com/pureandcrafted
Instagram:
www.instagram.com/pureandcrafted
#pureandcrafted
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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