Producing and delivering one million ŠKODA cars in a singular year is a miracle for a Czech manufacturer, and reaffirms their general expansion strategy. ŠKODA celebrated a team’s superb grant to a successful expansion over new years by hosting a ‘Million Celebration’ during a ŠKODA Museum.
The one millionth ŠKODA automobile constructed this year ran off a prolongation lines during a categorical ŠKODA plant in Mladá Boleslav on 10 December: ŠKODA Fabia 1.2 TSI/81 kW (1) in moon-white. The manufacturer has donated a anniversary automobile to a ‘Life for Children’ foundation. The keys were handed over yesterday dusk during a rite in Mladá Boleslav. ŠKODA employees voted on that gift would be a worthiest target of a ‘million vehicle’. There were 10 organisations to select from in total.
In addition, a millionth ŠKODA patron of 2014 from a Czech Republic was welcomed during a festivities. He had systematic a ŠKODA Octavia Combi RS, 2.0 TSI (2) in rally-green metallic, and a keys were handed over to him by a Rally Champion Jan Kopecky.
“Each 1 million vehicles constructed and sole are chronological milestones and denote a strength of a brand,” says ŠKODA CEO Prof. Dr. hc Winfried Vahland. “ŠKODA has achieved a new dimension and is resolutely determined as an general volume manufacturer. This success can be attributed to a indication campaign, and a good opening of a 26,000 employees worldwide. The whole group is really unapproachable of this achievement. At a same time, achieving this million in prolongation and sales will coax us on to collect adult a gait over a entrance years.”
ŠKODA expansion plan is successful
By achieving one million in prolongation and sales in 2014, a manufacturer is once again drifting a ensign high and highlighting their expansion during a finish of a year. At a heart of a expansion plan is a many extensive indication debate in a 119-year story of a company. Since 2010, a code has been extensively renewing their indication operation and branching out into critical segments – from a tiny ŠKODA Citigo to a new ŠKODA Fabia introduced only a few weeks ago.
“We offer a many appealing and complicated ŠKODA indication operation of all time,” says Winfried Vahland. The indication campaign’s success is reflected in a sales figures: Between 2010 and Dec 2014, ŠKODA’s deliveries increasing by over 30%, creation ŠKODA one of a world’s fastest flourishing volume brands.
The company’s expansion over a past dual decades is one of a good success stories in a automotive industry. Since a tumble of a Iron Curtain and fasten a VW Group in Apr 1991, ŠKODA’s prolongation and sales have increasing six-fold. With this came a resurgence of one of a longest-established automotive brands. ŠKODA’s origins date behind to a pioneering days of a automobile in 1895. In a abounding history, a association has always gay business with mythological cars like a ŠKODA 860 and ŠKODA Popular Monte Carlo.
In further to expanding a indication range, one critical post of a implemented expansion plan is entering new markets over Europe. Nowadays, ŠKODAs are accessible in over 100 countries around a world. China has been a brand’s strongest particular marketplace given 2010, where in a initial eleven months of 2014 around one entertain of all ŠKODAs constructed have been sold.
1) Fabia 1,2 TSI 81 kW (110 PS): civic 6.1 l/100km, additional civic 4.0 l/100km,
total 4.8 l/100km, CO2 emissions total 110 g/km, CO2 potency category B
2) Octavia RS Combi 2,0 l TSI Green tec 162 kW (220 PS): civic 7,7 l/100km, extra
urban 5,3 l/100km, total 6,2 l/100km, CO2 emissions combinen 142 g/km,
CO2 potency category C