ŠKODA continues along the path of growth. In October the Czech carmaker grew by 8.6% to 91,000 vehicles delivered worldwide (October 2013: 83,800), making this the best October in corporate history. In Europe, ŠKODA’s market share increased to 4.4%. In China, ŠKODA achieved their second-best sales month since entering the market back in 2007.
“ŠKODA is on the path to success in the international markets,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “ŠKODA’s best October ever and recording growth of 12.5% over the first ten months of this year demonstrate how well our product range has been accepted. We are vigorously pursuing our model campaign with the introduction of the new Fabia. The initial reactions to our small car from the media, dealers and customers have been extremely positive, and give us reason to be very confident.”
The new ŠKODA Fabia, introduced last month will be heading to the first European markets in just a few days. The new ŠKODA Fabia Combi is soon to follow in January 2015. Both body versions of the small car feature the very best functionality, emotional design and the latest technology from higher vehicle classes. The manufacturer plans to reach out to new, younger target groups with the completely redeveloped Fabia.
In Western Europe, ŠKODA’s deliveries increased 7% to 34,700 deliveries in October (October 2013: 32,400). ŠKODA’s market share grew to 3.4% after ten months (January to October 2013: 3.1%). In Germany, ŠKODA’s strongest sales region in Europe, the brand’s deliveries increased to 12,800 vehicles – up 5.1% (October 2013: 12,100 deliveries). ŠKODA is thereby building their position as the number one importer in the country. ŠKODA recorded double-digit growth in October in the Netherlands (2200 vehicles; up 84.7% ), Belgium (1700 cars; up 32.2%), Spain (1500 vehicles; up 47.5%), Sweden (1300 cars; up 15.2%) and Italy (1200 cars; up 32.2%).
In Eastern Europe, ŠKODA delivered 10,800 vehicles to customers this October, compared to 11,400 in October 2013. However, the brand’s overall market share in the region had increased to 4.4% by the end of October this year (January to October 2013: 3.9%). The brand’s market share also increased in Russia from 3.2% last year to 4.1% this October, with 7400 deliveries. ŠKODA recorded double-digit growth in Romania (700 vehicles, up 18.3%) and Bulgaria (200 vehicles, up 28.9%).
In Central Europe, ŠKODA sold 13,200 vehicles in October – an increase of 10.9% over the same month last year (12,000 deliveries). So far this year, one in five newly registered cars in Central Europe is a ŠKODA (market share: 20.1%), and the Czech Republic, even more than one in three cars. In their Czech home market, the brand grew by 12.2% to 6400 vehicles delivered this October (October 2013: 5700). In Hungary, the manufacturer achieved an increase of 20.4% to 700 vehicles. In Slovenia, ŠKODA’s deliveries to customers rose by 37.9% to 400 vehicles.
In their largest market worldwide, China, ŠKODA achieved the second-best sales month this October since entering the market back in 2007, where 25,600 customers opted for a ŠKODA – up 19.1% over October 2013 (21,500 vehicles). The new ŠKODA Octavia has also proven to be a great hit since being introduced in China in mid-2014, with sales increasing 15.6%.
In October, ŠKODA achieved the best monthly sales result in Turkey. ŠKODA’s deliveries increased by 66.4% to 1700 vehicles. In India, ŠKODA delivered 1500 vehicles to customers this October (October 2013: 2300).
ŠKODA AUTO deliveries to customers in October 2014 (in units, rounded off, by model; +/- in percent compared to October 2013):
ŠKODA Octavia (35,200; +3.1 %)
ŠKODA Rapid (21,200; +76.3 %)
ŠKODA Fabia (12,000; -22.2 %)
ŠKODA Yeti (8900; +23.8 %)
ŠKODA Superb (7900; -13.2 %)
ŠKODA Roomster (2500; +1.2 %)
ŠKODA Citigo (only sold in Europe: 3200; -2.5 %)