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• Already five hundred thousand trees planted in more than fifty locations
• The “jubilee tree” planted by the ŠKODA Vocational School students in the
Mladá Boleslav plant
• High engagement of ŠKODA employees since 2007
The “One tree planted for every ŠKODA sold in the Czech Republic” ecological project organized by the ŠKODA car manufacturer celebrates: since 2007 the ŠKODA initiative enabled planting 500,000 new trees in the Czech Republic. The number reflects the volume of new ŠKODA cars sold in the Czech Republic between 2007 and 2014. The jubilee tree was planted in the main production site in Mladá Boleslav by apprentices from the ŠKODA Vocational School of Mechanical Engineering.
A tree for each car. First introduced in 2007, the ecological project’s balance is certainly something to be proud of – five hundred thousand new trees in more than fifty towns and villages of the Czech Republic. As is fit for the Advent time, the half-a-millionth tree is a silver spruce which now decorates the Mladá Boleslav production site.
“As a domestic car manufacturer we care about sustaining the environment in the Czech Republic very much,” comments Bohdan Wojnar, the ŠKODA Board of Directors member responsible for HR management. The project “One tree planted for every ŠKODA sold in the Czech Republic” has been very successful. Thanks to the common initiative of the car factory and its employees half a million new trees have been planted in the past nine years. As a result, together with our employees we have brought an active and visible contribution to sustaining the environment. Every single tree is a symbol of the ŠKODA brand’s success,” adds Wojnar.
Since 2007 the car-maker’s project has been increasing the share of greenery in the Czech countryside. At the same time, the newly planted trees help towns and villages all over the Czech Republic. Special emphasis is put on the regions where ŠKODA’s production plants are located. This year only a total of 70,200 new trees have been planted in co-operation with twenty-two local partners, which beats the annual statistics to date.
From the very beginning ŠKODA company employees have participated actively in the event, helping with the search for suitable locations as well as the planting itself. The active participation strengthens the employees´connection to the places where they live and work. This has been a key aspect of the project from the start.
Community-focused ecological events comprise an important component of the Czech car-maker’s extensive social responsibility (Corporate Social Responsibility – CSR) in the domestic market. CSR is focused on four main areas: traffic safety, technical education, children’s support and barrier-free mobility. However, the topic also includes extensive ecological management and active support of the regions where ŠKODA’s production sites are located.