Bernhard Kuhnt, President and CEO BMW of North America LLC
Good morning, welcome to the BMW Group! We’re excited to be back on
the West Coast in LA.
If you were with us in 2017, you remember we started with a
completely empty stand. We then filled with various new cars and
concepts. Those concepts turned into production models we showed in
2018 like the 8 Series and the X7. All part of the largest product
offensive in our company’s history.
Over these past years, our team has worked so hard to accomplish so
much. As of October we have achieved positive sales growth in 25 of
the past 26 months. And we are optimistic we can carry this positive
momentum forward together with our dealer network. Our success
underscores our ability to deliver the right vehicles to the right
market, giving our customers the choices they demand.
And alongside our amazing products comes our meaningful commitment to
the U.S. In fact, this year we are celebrating the 25th anniversary
of our U.S. manufacturing plant – Plant Spartanburg – a highlight we
are all very proud of.
With a production capacity of up to 450,000 vehicles each year, our
plant in South Carolina is the largest plant in our global production
network. There we provide more than 11,000 American jobs and produce
more than 1,500 vehicles every day.
So you can see why we are so excited about our history and our future
in the U.S.
Today we will show you eight incredible vehicles, including four
world premieres and a thrilling motorcycle concept I’m sure you’re
going to love. And once again we combine the best of performance,
luxury and electrification for this market.
Now let’s start with two cars making their show premieres.
Ladies and Gentlemen, the BMW X5 M and X6 M.
Fresh from the production line at Plant Spartanburg, these are the
newest members of our M family. The third generation of our BMW M
Sports Activity Vehicle and Coupe will be available for the first time
in both a 600-horsepower standard model and a 617-horsepower
Competition model. [BMW X5 M and X5 M Competition: fuel consumption
combined: 13.0 – 12.8 l/100 km; CO2 emissions combined:
296 – 291 g/km; BMW X6 M and X6 M Competition: fuel consumption
combined: 12.7 – 12.5 l/100 km; CO2 emissions combined: 289 – 284 g/km]
The X5 M and X6 M also provide improved luxury and comfort, while
also featuring the latest in driver assistance, personal connectivity
and infotainment. Both go on-sale in the spring of 2020. The U.S. is
the biggest market for the BMW M Brand – and California is the biggest
market within the U.S. for BMW M.
Now to introduce the next reveal – another vehicle that’s really
perfect for this country. In fact, you can just see it cruising down
the Pacific Coast Highway. I’d like to hand-over to BMW Motorrad CEO,
Markus Schramm.
Welcome Markus!
Dr. Markus Schramm, Head of BMW Motorrad
Hello everybody! Welcome to the world of BMW Motorrad!
We are proud to be the most successful manufacturer of premium
motorcycles and scooters worldwide. 2019 is proving to be a great year
for BMW Motorrad once again. To date, we have already sold more
motorcycles than ever before. That means we are well on track to
finish 2019 as the ninth record sales year in succession.
The U.S. is one of our most important markets – and I would like to
say a big thanks to our team here – because year-to-date, we are the
only motorcycle brand in the U.S. to achieve growth in a declining market.
Now, it is my pleasure to show you what’s next, to continue our
success story.
At the Villa d’Este we presented this BMW Motorrad Concept R18 for
the large cruiser segment. The outstanding positive feedback was overwhelming.
The focus of this concept bike is on simplification. It is authentic
and highly emotional; it is a purist – inspired by heritage.
For 2020, we are working on a second concept bike – the R 18/2 – I
brought some images with me for you.
This bike is built on the same architecture and shows the range of
character we are able to cover with that. The other bookend so to
speak: a modern, dynamic custom cruiser with a rough performance appeal.
It is my pleasure to confirm that the series bike will come to the
market in the second half of next year. The official name for this BMW
cruiser will be BMW R 18.
Entering the Cruiser segment is an important step in strengthening
the growth of BMW Motorrad, especially here in the US market. We are
very confident that it’s going to be a big success here – and a
milestone for our goal to lead the premium motorcycle market.
And now, Roland, please start the engine.
Now I’d like to hand over to Pieter Nota, our member of the board for
customers, brands and sales.
Pieter Nota, Member of the Board of Management of BMW AG,
Customer, Brands and Sales
Good morning! Ladies and Gentlemen, here is our new fully electric
MINI! [combined fuel consumption: 0.0 l/100 km; combined electricity
consumption: 16.8 – 14.8 kWh/100 km; combined
CO2 emissions: 0 g/km]
It’s the MINI many customers have been waiting for, and we are
thrilled about the very positive response, with more than 80,000
people registering their interest.
It’s the perfect city car: modern and inspired, combined with classic
MINI go-kart feeling and, of course, zero emissions.
The MINI Electric is a further important milestone in our
electrification strategy. By the end of this year, we will have a
total of 12 fully electric and plug-in hybrid models available. That
includes our new BMW X3 and X5 plug-in hybrids – which are both made
at our plant in Spartanburg, and will soon be on their way to
customers worldwide. [BMW X3 xDrive30e: fuel consumption combined: 2.4
– 2.1 l/100 km; combined power consumption: 17.2 – 16.4 kWh/100 km;
combined CO2 emissions: 54 – 49 g/km / BMW X5
xDrive45e: fuel consumption combined: 2.0 – 1.7 l/100 km; combined
electric power consumption: 23.5 – 21.5 kWh/100 km; combined CO2
emissions: 47 – 39 g/km]
The global success of our X family of vehicles from Spartanburg makes
BMW the biggest net exporter of vehicles from the U.S. by value.
The BMW X3 is one of our most popular vehicles worldwide. Next year
we will launch the fully-electric BMW iX3. This underscores what we
call the “Power of Choice”:
From highly efficient combustion engines, and plug-in hybrids, to
pure electric drivetrains: We want to offer the right model with the
preferred drive train, for every customer, in every segment, across
the globe.
We know that more and more people in the U.S. – like here in
California – want to drive emission-free. And we are answering that
call: We sell more electrified vehicles here, than any other non-U.S.
car company.
By 2023, we will offer 25 electrified vehicles, more than half of
them fully electric.
At the BMW Group, we believe electric vehicles can only make a real
contribution to climate protection when the entire value chain is
sustainable. Our concept of sustainable mobility goes far beyond the
car. Take charging, for example…
Right here in California, we are cooperating with the Straus Organic
Dairy Farm to create “green energy”. We are co-funding their work with
bio-digesters – to create renewable energy that reduces greenhouse gas
emissions and is one of the cleanest energy sources available in
California. Soon we will be able to help produce as much electricity,
as the entire BMW and MINI Electric Vehicle population in California consumes.
Once again, we are pioneering the way forward – our cooperation with
Straus Organic Dairy Farm is the very first of its kind in the
automobile industry.
Let’s get back to MINI – which not only has urban roots, but also a
strong racing heritage. Customers have enjoyed two generations of the
super sporty MINI John Cooper Works GP – and today, we are delighted
to present the third generation! [combined fuel consumption: 7.3 l/100
km, combined CO2 emissions: 167 g/km]
Ladies and Gentlemen,
With more than 300 horsepower and a top speed of 165 miles per hour,
this is not only the most powerful GP produced, it is the fastest
production MINI ever!
It is full of racing technology, taking MINI’s “driving fun” to a
whole new level.
As you’ve just seen in the film, we put it through its paces on the
race track during development. It completed the legendary German
Nordschleife in less than eight minutes, putting it in the league of
genuine sports cars.
This MINI is absolutely thrilling to drive, and sets a new benchmark
in the small car segment. It will be released in 2020, with a limited
edition of 3,000 units.
I think they look great together, and show two very exciting ways to
experience MINIs hallmark “go-kart feeling”.
Ladies and Gentlemen,
As you see, our product offensive at the BMW Group continues. Over
the past two years, nearly all our series have been newly launched or
updated: From the BMW 1 Series to the 7 Series, from the X1 to the X7.
All of this has had a positive impact on our worldwide sales and we
have achieved our strongest first ten months ever. Whilst we have been
growing our business altogether, our sales in the luxury segment
increased by almost 60%, in the year to date.
And I would like to thank our customers and team here in the US – for
the positive contribution you have made to our worldwide sales this
year. Last month, the BMW brand achieved more than 9% growth here, and
that is fantastic! Thank you!
We are very confident that further new models will continue that
positive momentum. So now, let’s take a look at what else is new at BMW.
Our four-door Gran Coupés from the 4 Series and 8 Series are among
the most elegant vehicles in our BMW line-up.
Today, I’m delighted to present a brand new model that will take this
extremely successful vehicle concept to our compact class: Our first
ever BMW 2 Series Gran Coupé. Here it is!
Ladies and Gentlemen,
The world premiere of our new BMW 2 Series Gran Coupé! It is another
exciting addition to our compact class and completes our sporty and
stylish BMW Gran Coupé family.
We are certain it will appeal to younger customers, with its modern,
striking design and versatility. Not to mention the best-in-class
driving experience, and cutting-edge connectivity.
The M235i xDrive – boasts the BMW Group’s most powerful four-cylinder
engine – and customers will be thrilled by its agile and precise
driving behavior. Quite simply – it is a true BMW – full of sporty
DNA. [BMW M235i xDrive: fuel consumption combined: 7.1 – 6.7 l/100 km;
CO2 emissions combined: 162 – 153 g/km]
Speaking of sporty, let’s now move to BMW M. To tell you more, please
welcome Markus Flasch, CEO of M GmbH. Thank you!
Markus Flasch, CEO of BMW M GmbH
Good morning! It’s great to be here!
The brand-new BMW M2 CS is a further addition to the M portfolio –
taking the M2 to the next level. [fuel consumption combined: 10.4 –
9.4 l/100 km; CO2 emissions combined: 238 – 214 g/km]
Highlights are the extensive and visible use of carbon fiber. Front
splitter, sandwich-designed roof, gurney, rear diffusor and mirror
caps. Plus the hood with its catchy central air vent. The result is a
car with a very low center of gravity, great downforce and optimum aerodynamics.
With 444 brake horsepower, the M2 CS is perfect for the racetrack,
but also a fantastic car for everyday use. And the good news for
purists: it comes with a manual gearbox as standard.
There’s even more: The M2 CS is the basis for the M2 CS Racing.
Amateur racing and Clubsports are a big part of BMW M and BMW Motorsport.
Now, let’s take a look at the top model in our range, the BMW M8
Competition Gran Coupé. The perfect combination of luxury, space and
high performance! [fuel consumption combined: 10.7 l/100 km;
CO2 emissions combined: 244 g/km]
With 617 brake horsepower, it sprints from 0 to 60 mph in just 3
seconds straight. That’s what you can expect from a BMW 4.4-litre V8
engine with M TwinPower Turbo technology.
With racetrack DNA, it’s as sharp, precise and agile as it can get.
On the other hand, it simply exudes luxury. Especially the First
Edition model. Only 400 cars will be built in this color and trim
after the market launch next year.
What a great year we’ve had so far! To date, we have already sold
more cars, than we did in the whole of 2018. And we have many more
exciting models to come. What a great prospect for 2020! With that,
I’d like to hand back to Pieter Nota.
Pieter Nota, Member of the Board of Management of BMW AG,
Customer, Brands and Sales
Ladies and Gentlemen,
The sheer number of new vehicles and world premieres we showcased
today, really underlines how important the US market is to us. Now I
would like to bring some other highlights back on stage, because it
makes a truly impressive picture. Let’s start with our highly
emotional BMW Motorrad Concept R 18 – and then our most powerful MINI
ever, the MINI John Cooper Works GP – and last, but certainly not
least, our new addition to the compact class, our first ever BMW 2
Series Gran Coupé.
Ladies and Gentlemen, thank you for joining us today. Now I would
like to ask my colleagues to come back on stage. Thank you!