Jochen Goller
President and CEO of BMW Group Region China.
Good morning and welcome!
As you would expect from the BMW
Group, you are going to see a real firework of new products. To start
with, we have the all-new BMW 3 Series standard
wheel-base, celebrating its China premiere today. The 3 Series has a
special meaning to us: It embodies pure sportiness. And it was also
the first model to be produced in China in 2003. The 3 Series legacy
is closely tied to our success in this market.
Today China truly stands for rapid transformation and technological
advancement. That’s why our largest RD footprint outside of
Germany, is right here in China. Guided by our new China Strategy, we
focus on four aspects of future mobility – autonomous, connected,
electrified and services. That enables us to unleash the full
potential of this highly dynamic market.
Our company is in the midst of its strongest product offensive ever,
and we can already see the positive impact: BMW Group China achieved a
year-on-year growth of 10% in the first Quarter.
Localization is one key driver of this performance.
Very soon, we will start production of the all-new 3 Series in
Shenyang, offering both standard and long-wheelbase models. Driven by
the launch of new products, our good momentum will continue in the
coming months. And now let’s get started. Please welcome Pieter Nota!
Pieter Nota
Member of the Board of Management of BMW AG.
Customer, Brands, Sales
Good morning!
Since April, our brands BMW, MINI and Rolls-Royce
have been united as one division in our company. I am thrilled to lead
these three exciting and emotional brands.
We’re proud to celebrate the world premiere of the new MINI
Clubman here in Shanghai. To tell you more, please welcome
Bernd Koerber, our new Senior Vice President of MINI.
Bernd Koerber
Senior Vice President MINI.
More than ever before, the MINI Clubman embodies driving fun and
individual style in its class. Its concept with four doors and the two
split doors at the rear continues to be unique. Building on that
success, it now has a new front and rear appearance: A fresh design of
the grille, new LED headlights and the rear lights in Union Jack
design. The interior benefits from the new MINI Yours package. And
customers can enjoy advanced digital services from MINI Connected.
MINI is all about emotion and 2019 will be an exceptional year for
the brand! This year is MINIs 60th birthday, which we are celebrating
with a highly appealing design model. This MINI 60 Years Edition is
available as a 3-door and a 5-door. You can view them at our MINI
stand. I hope to see you there!
Timo Resch
Vice President Sales and Marketing BMW Motorrad.
BMW Motorrad is still growing strongly in China.
Last year our sales increased by 36 percent here.
A big “thank you” to our Chinese customers!
And this impressive bike will add to that momentum.
The BMW S 1000 RR shaped the brand with its
outstanding dynamics when it was launched a decade ago. And it still
dominates the segment. For the all-new 2019 “Double R” our goal was
simple: “Make it even better”.
And we did just that: It is up to 14.5 kg lighter. The assistant
systems make it easy to control – on public roads and also on the race
track. And the new engine with BMW ShiftCam Technology makes this new
Double R the most powerful bike we ever built. And, we’ve combined the
power of M with Motorrad: This is the first motorcycle to feature an M
package and M Performance parts such as carbon fibre wheels, an M
sport seat and many more.
Let’s stay with the power of “M” and it’s back to Pieter Nota with
some great new cars. Thank you.
Pieter Nota
Member of the Board of Management of BMW AG.
Customer, Brands, Sales.
Here they are!
The world premiere of two cars BMW M fans all
over the world have been waiting for. Our X models accounted for
around 40 percent of global BMW sales in 2018. So I’m very confident
that the expansion of our high-performance line-up with the
BMW X3 M (fuel consumption combined: 10.5 l/100 km;
CO2 emissions combined: 239 g/km) BMW X4 M (fuel
consumption combined: 10.5 l/100 km; CO2 emissions
combined: 239 g/km) will be a great success.
Both of them feature the most powerful straight-six petrol engine of
any M model ever. We’re talking about 510 horsepower. And around 4.1
seconds from zero to a hundred in these Competition models here. Add
to that power: M typical dynamics, agility and precision.
And now Ladies and Gentlemen:
The world premiere of the all-new BMW 3 Series Long
Wheelbase – created exclusively for Chinese customers!
Every third BMW 3 Series is sold right here in China and eighty
percent are long wheelbase models. Chinese and German engineers worked
together to develop the new BMW 3 Series Long Wheelbase. More than
ever, we focused on exceeding Chinese customers’ wishes. We combined
the outstanding design of the BMW 3 Series with the most generous and
comfortable interior in its class. Let’s take a closer look. The
BMW 325 Li offers best-in-class roominess thanks to
a wheelbase that is 11 cm longer, as well as China specific comfort
features, such as extra soft headrests.
It also premieres BMW’s new smart digital character – the BMW
Intelligent Personal Assistant – in its Chinese version.
With our Intelligent Personal Assistant, we offer cutting-edge
artificial intelligence technology to make our customers’ lives
easier. To demonstrate this and other digital features, I am delighted
that one of our senior instructors here in China is with us today.
Vin Dong, the stage is yours.
Vin Dong
Senior Instructor BMW China.
Demonstration BMW Intelligent Personal Assistant
Pieter Nota
Member of the Board of Management of BMW AG.
Customer, Brands, Sales.
In a nutshell:
Future mobility at the BMW Group is sustainable,
connected and autonomous. The BMW iNEXT will take
individual mobility to a whole new level in 2021. You can already take
a closer look at the Vision iNext here on the stand.
It combines
many future technologies. Of course, it’s fully-electric, with a range
of over 600 kilometres.
It offers full connectivity, as well as the launch of
highly-automated driving capabilities and a completely new
interpretation of interior space – we call it “my favourite space”.
This opens a whole new chapter for the BMW Group. Technologies from
the iNEXT will be transferred to our entire model line-up.
Being mobile will continue to be a big part of our lives.
And I am very sure that China will play a leading role in this new
era of mobility.
Thank you and Xie Xie.