Statements Harald Krüger, Klaus Fröhlich, Press Conference Memorandum of Understanding between BMW, Intel and Mobileye

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Harald Krüger

Chairman of the Board of Management of BMW AG

 

Klaus Fröhlich

Member of the Board of Management of BMW AG, Development

 

 
 

Press Conference

Memorandum of Understanding between BMW, Intel and Mobileye

 

 

Garching, Forschungs-und Technologiehaus (Werkstatt),

1 July 2016, 4 p.m. CEST

 

 


Klaus Fröhlich, Member of
the Board of Management of BMW AG, Development

 

Ladies and Gentlemen, welcome to the BMW Group.

 

In this research and technology center, close to the Technical
University of Munich campus, some of my best researchers are exploring
the future of mobility. We believe this is the perfect location to lay
the foundation for our collaboration with Mobileye and Intel. For us,
this is an important step in shaping the future of the BMW Group.
Thank you for being here.

 

Digitalization will cause a deep transformation in the automotive
industry. It will largely define tomorrow’s mobility through the
connected vehicle – from rapid telecommunications to fully-automated driving.

 

In 2002, we launched our first connected car. We have since delivered
8.5 million connected vehicles to customers. As of this year, every
BMW now comes with an embedded SIM. Today, we already offer LTE 4G in
the car, and BMW ConnectedDrive with features that assist customers in
finding parking and charging spots. In the future, we will need an
even faster 5G network, enormous computing power and full scalability
of the back-end in order to provide extended vehicle services.

 

The constant, defining principle for us is: “security and privacy
first – further business potential second”. We have already been
working on autonomous driving for ten years now. At this year’s CES, I
had the pleasure to present our vision of connected, autonomous
driving – with this concept car right next to me, the “BMW i Vision
Future Interaction”. This car represents our DNA: breathtaking design,
innovation and driving pleasure.

 

The BMW Group aims to play a leading role in shaping the future of
the automotive industry. Fully-autonomous driving will be key. We have
a clear goal: To be a technical leader in the field of autonomous
driving. To be very clear: this means to reach level 3 “eyes off”,
level 4 “mind off” and even level 5, the final stage of traveling
without a human driver inside. We are strongly pursuing that goal with
a holistic end-to-end approach.

 

That sets us apart from other companies. We are working
systematically to establish the required technological building
blocks: a high-definition real-time map, state-of-the-art sensor
cluster and high computing power with artificial intelligence to
create the real-time environmental model and motion control and system integration.

 

Two things are vital for us: to increase in-house competence and to
work together with the right partners. Last year in December, the
three premium-OEMs BMW, Daimler and Audi acquired HERE to pave the way
for a high-precision map. It will offer real-time data to all
customers, with millions of anonymous data items constantly enhancing
map quality. We are also open to working with other partners from all industries.

 

The next most important building block for the BMW Group is to
develop autonomous driving technologies. These include new sensor
technologies, supercomputing with extensive use of artificial
intelligence substituting human perception and understanding of the environment.

 

To shape the new era of automotive industry, we are beginning this
next step with our collaboration partners, Mobileye and Intel. Both
have significant know-how and extensive experience in technologies
which are crucial for highly- and fully-automated driving.

And both are market leaders for Advanced Computer Vision and Machine
Learning, leading Chip Technologies and Backend-Solutions with
first-class Hardware/Software Security.

 

We, the BMW Group, will contribute our automotive competence, such as
safety and software standards, motion control and, of course,
end-to-end system integration. As leaders in our respective segments,
we will join forces to develop autonomous technology solutions for HAD
und FAD and bring these technologies into series production by the
beginning of the next decade.

 

With our collaboration, we aim to define an automotive industry
standard that is state-of-the-art for autonomous driving. And we have
agreed with our partners to make our cooperation open to other companies.

 

Dear Professor Shashua, dear Brian, Together we will make this a
reality – and I’m very much looking forward to it. Thank you.

 


Statement Prof. Amnon
Shashua, Co-founder, CTO and Chairman of Mobileye


Statement Brian Krzanich,
CEO of Intel

 

(…)


Harald Krüger, Chairman of
the Board of Management of BMW AG

 

Welcome Ladies and Gentlemen!

 

Some might think that autonomous driving means no more “sheer driving
pleasure”. As a true auto fan, I can promise you: BMW will always
offer an emotional and joyful driving experience. Let me show you how
we at the BMW Group think future driving could look: Here’s a short film.

 

You’ve just had a glimpse of self-driving and sheer driving pleasure
in the future. One thing I know for sure: The future of mobility is
extremely exciting. New technologies are creating incredible
opportunities for individual mobility. Digitalization is accelerating
at a rapid pace. It has already completely changed the way we
communicate. And it will revolutionize the way in which we move from A
to B.

 

This year is a very special one for the BMW Group: we are celebrating
our centenary. This great milestone will inspire us to do better, to
go further and to aspire even higher, with our focus firmly on the
“Next 100 Years”. Our company has always been known for
“looking ahead” and thinking long-term.

 

With our Strategy Number ONE NEXT, we are setting out the
framework to shape change in the automobile sector. We will lead the
BMW Group into a new era, one in which we will transform and shape
both individual mobility and the entire sector for years to come. We
see the changes sweeping across the world of mobility through
digitalization as an excellent opportunity to make mobile life
simpler, safer and more convenient. At the BMW Group we always strive
for technological leadership.

 

With Strategy Number ONE NEXT we are further strengthening this
approach for the future of the BMW Group and the benefit of our
customers. Step by step, we are evolving from an engineering business
to a tech company – providing individual premium mobility and services.

 

Our focus on future mobility addresses four areas – which we call “ACES”:

  • Autonomous driving,
  • Connectivity,
  • Electric and/or emissions-free
  • and Sharing – especially for urban mobility.

 

We are clearly moving forward in all of these. Automated driving will
make driving safer and more comfortable – of that we are convinced.
Last year we paved the way for high-precision mapping when we joined
with partner companies to acquire map service HERE. This was a first
strategic step. Today marks a further big step in our realization of
autonomous driving.

 

Together with our partners Intel and Mobileye, we will develop the
necessary solutions and innovative systems for highly and fully
automated driving. We will bring these technologies into series
production by 2021 with the BMW iNEXT. This car will set the basis for
fleets of fully autonomous vehicles, not only on highways but also in
an urban environment. This will be crucial for services like automated
ridesharing. The combined expertise of Intel, Mobileye and the BMW
Group will ensure that our customers will be able to enjoy fully
automated driving in everyday life.

 

Our goal is already clearly-defined: to be Number ONE in autonomous driving.

This collaboration underscores our commitment to achieve that goal.
We are delighted to be working together with Intel and Mobileye.

Three leading companies from various sectors have joined forces
to realize autonomous driving. With this – we are driving our industry
forward to a new level.

 

We three companies will combine our know-how and skills and work
jointly on development. Our teams around the world are already working at

high-speed on shaping the future of autonomous driving.

 

We want to achieve concrete results already within a few years and
this shows you: the three of us and our companies are very determined
to set the pace.

 

Thank you!