BMW Canada

Straight Eight: BMW Motorrad achieves eighth all-time sales high in period in 2018.

BMW Motorrad sole some-more motorcycles and maxi scooters in 2018 than
ever before. Compared to a clever prior year, deliveries
augmenting by a serve 0.9%. As of Dec 2018 a sum of 165,566
vehicles (previous year 164,153 units) were delivered to customers.

Dr. Markus Schramm, Head of BMW Motorrad: “2018 was another very
successful year for BMW Motorrad. We achieved a sales record for the
eighth time in succession. we would like to appreciate a business most
unequivocally for a good trust they have placed in us again in 2018.

With this subsequent sales record, BMW Motorrad takes another good step
towards reaching a designed sales aim of 200,000 units in a year 2020.

Schramm says: “The 2018 sales figure shows that a motorcycle growth
plan is holding effect. This success was achieved due to a market
launch of 6 new models as good as a absolute BMW Motorrad product
portfolio. And we still have a good understanding designed for a coming
years. Our ongoing indication beginning in a reward shred continues.
We will enhance a product operation with romantic and innovative new
products in 2019, too. We will also be augmenting a impasse in
motorsport significantly. In a 2019 season, a new BMW Motorrad
WorldSBK Team will backing adult during a start with a BMW S 1000 RR at
a FIM World Superbike Championship (WorldSBK).

Strong sales in Europe and a USA.

The good performances on a large European markets and in a US were
a vital cornerstone for these successful sales figures. The most
critical markets France (16,615 units), Italy (14,110 units), Spain
(11,124 units) and a UK / IE (9,224 units) as good as a USA
(13,842 units) once again available high-level sales figures.

With 23,824 units, Germany is a largest particular marketplace for BMW
Motorrad nonetheless again and a association defends a position as a most
successful motorcycle manufacturer on a German market, too. 

Significant expansion in China, Brazil and India.

BMW Motorrad is stability to enhance in China and Brazil, too. With
7,561 BMW motorcycles and scooters sole and a expansion rate of over 35%,
China together with Brazil  (7,361 units / + 11%) are among the
markets with a strongest growth. In India, with 2,187 units sole in
2018, a BMW Group’s possess sales auxiliary has successfully
determined a sales of BMW motorcycles on a marketplace following the
start of business in 2017.

GS models are unstoppable.

For a initial time in BMW Motorrad’s history, some-more than 51,000 units
of a R 1200/1250 GS and GS Adventure transport enduros alone were sold.
With a sum of around 84,500 units, a traditionally clever R Series
once again reliable a heading position in a altogether range. The R
nineT indication variants played a poignant purpose here in 2018.

The sports-oriented BMW S Series with a S 1000 RR Supersports Bike,
a S 1000 R Power Roadster and a S 1000 XR Adventure Bike were sold
18,773 times universe wide. This shows that these 3 models continue
to be an critical post in a far-reaching BMW Motorrad range. 

The ability shred next 500cc among a tip 5 models.

24,363 units of a G 310 R and G 310 GS models introduced in 2017,
have already been delivered to business by a finish of 2018. The two
flexible all-rounders are so among a “Top Five” of a top-selling
models in 2018 and are really renouned all over a world.

Luxury tourers in a quick lane

Sales of a 6-cylinder models are also building really positively.
In a second year of sales, above all a K 1600 Bagger, that is
tailored generally to a US market, is explanation of a consecutive trend
towards large-capacity, romantic furloughed bikes. Timo Resch, BMW
Motorrad Head of Sales and Marketing: “With 8,306 units sole and a 25%
boost in sales, a 6-cylinder models are among a large winners of
2018 again. The USA especially, is an critical marketplace for these
models.  We will continue to boost a impasse in a US in
sequence to strengthen BMW Motorrad’s position there.” Resch continues:
“We will respond to a special marketplace mandate in a USA with a
serve rarely romantic and really authentic BMW Motorrad product.”

Outlook during 2019.

BMW Motorrad presents a many absolute product portfolio of all time
in 2019 and is in glorious figure all round. Timo Resch states: “We
design to see serve expansion in sales for a vehicles in 2019, too.
We are looking brazen to a certain impulses generated by a new
products from a R 1250 fighter family, a most expected new S 1000
R as good as a F 850 GS Adventure that expands a mid-size BMW
Motorrad indication range.” Expanding a civic mobility product operation with
a marketplace launch of a dual scooters C 400 X and C 400 GT will also
have minister to success in 2019.


In box of queries, greatfully contact:

Tim Diehl-Thiele, Head of Communications BMW Motorrad

Tel.: +49 151 601 57505, [email protected]

Ingo Wirth, Head of Communications MINI, BMW Motorrad

Tel.: +49 89 382-25814, [email protected]



E-mail: [email protected]



The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW
Motorrad, a BMW Group is a world’s heading reward manufacturer of
automobiles and motorcycles and also provides reward financial and
mobility services. The BMW Group prolongation network comprises 30
prolongation and public comforts in 14 countries; a association has a
tellurian sales network in some-more than 140 countries.

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.