Sustainable structures for the future: Realignment of BMW Group Design.

Munich. The BMW Group is reorganising its Design
division and taking the next step towards sustainable, leaner
structures. Jozef Kaban, previously head of the BMW
core brand design, will take over Rolls-Royce brand design, effective
1 April 2019. Domagoj Dukec, previously head of BMW i
and BMW M design, will assume design responsibility for the entire BMW
brand, effective 1 April 2019. This systematic consolidation of design
responsibility will focus BMW brand design more consistently on modern
products with a distinctive character.

 

“The realignment of BMW Group Design is a signal of our future
orientation. The new structure will ensure more efficiency, speed and
agility in our design process. The new responsibilities will set the
design direction for the individual brands and align it to future
demands,” said Adrian van Hooydonk, head of BMW Group Design, on
Friday in Munich.