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Audi Canada

Audi Design’s tip project: origination of a A7 Sportback inspires advertising

It is one of a many surprising birth stories in a Audi indication family. The A7 Sportback was a pattern teams dream plan that originated though an sequence and though a mandate selection and literally seduced a Board of Management. The creators of a promotion debate launched as partial of a marketplace introduction in late Oct also took their impulse from a giveaway creativity behind a luxury-class coupe. Here, too, a story starts with zero some-more than a vacant piece of paper.

It sounds like a tip plan when a Head of Audi Design, Stefan Sielaff, talks about a birth of a A7 Sportback. In a studio atmosphere, a organisation of 10 designers attempted their hands during formulating an automotive dream: a gran turismo as a four-door coupe. The thought came from Walter de Silva, currently Head of VW Group Design. He wanted to steal from a Audi 100 S Coupe to emanate a many unadulterated, precisionist judgment ever. The radical thing about this plan is that a association had not placed an sequence for such a model. No operative had tangible a technical foundation, nobody described a positioning for Marketing. The Audi A7 was combined though coordinates, though a mandate specification. In a commencement there was zero though a line.

We had a Audi Coup from a 1960s in front of us and got crazy. The energetic window line, a truncated back end. The conformation was finished quickly, says Sielaff. We experimented for a while, acid for a ideal proportions. Then it clicked. The A7 Sportback was put down onto paper in an intensely brief time, from an thought and a only a singular draft.

The interior designers filled a breeze by De Silva, Sielaff and Jorge Diaz with life: entirely sporty, nonetheless elegant, with all a comfort that distinguishes a gran turismo. We were so assured of a product that we motionless to go all in, says Sielaff. With a finished judgment underneath a arms, we marched into a bureau of a Board of Management though an appointment. We felt that a indication was so radically pleasing that it would charm them.

The thought was mark on. The Board of Management was thrilled. And was peaceful to follow an surprising march of action. It left a book adult to a designers. The technical growth engineers worked on suitable concepts while a prolongation experts checked a feasibility of a design. The initial breeze pattern was so powerful, however, that it remained probably unvaried via a whole process, explains Sielaff. We frequency even overwhelmed a judgment again. The designers dream had to wait a spin to be implemented, however. It would be 4 years before a time was right for adding it to a Ingolstadt automobile makers indication lineup. Before that, it breathed life into a small hermit in a B segment. Inspired by a A7 Sportback, a Audi A5 Coup and a Audi A5 Sportback were launched on a marketplace in 2007 and 2009, respectively.

The birth story of a A7 Sportback was so surprising that it also found a approach into a advertising. Lothar Korn, Head of Marketing Communications during AUDI AG, incited to Audi Design during a unequivocally start of a communications formulation process. At a lecture assembly with a promotion agency, one of a promotion people casually asked how a A7 finished adult being so beautiful. And one of a designers answered that zero stirs a artistic juices like a vacant piece of paper, says Korn. With one judgment we had a thought for a spot. The campaign, that was combined in partnership with a London promotion group bbh, celebrates a impulse of artistic inspiration, that in a box of a A7 unequivocally did start with a vacant piece of paper. In this box a peep of impulse was also all a communicators needed. The judgment thought for a Paper Liberation mark is a many extemporaneous one we have ever implemented, says Korn.

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Audi Canada

Three “Auto Trophy” wins for Audi

More than 103,000 readers of a German automobile repository Auto Zeitung participated in a 2010 Auto Trophy check and voted 3 Audi models as best in their class. The Audi A1, Audi R8 Spyder and Audi A5 Sportback took 3 of a rarely desired difficulty awards in this annual event; 5 other Audi models were runners-up and nonetheless another cumulative third place. In a Image Report automobile code voting, a Ingolstadt-based carmaker led a domain by a prolonged domain for a seventh year in succession. During a 23-year story of a Auto Trophy, a code with a 4 rings has gained this prestigious endowment 46 times for several models. The trophies were presented yesterday dusk during a celebration eventuality in Dsseldorfs Meilenwerk.

In a midsize automobile category, 22.6 percent of a electorate chose a Audi A5 Sportback a second time in period that this Audi indication has won a Auto Trophy. The same fame went to a Audi R8 Spyder in a difficulty Convertibles above 30,000 euros, with 19.6 percent of a votes cast.

The new Audi A1 finished a Audi hat-trick in this years Auto Trophy poll, and scored a second important success immediately afterwards: a Golden Steering Wheel. In a Auto Trophy it captivated 28.7 percent of a votes in a Small cars category.

These considerable formula were corroborated by second places in their classes for a Audi A3 (Compact class), a Audi A3 Cabriolet (Convertibles adult to 30,000 euros), a Audi RS 5 (Sports cars), a Audi R8 (Supersport models) and a Audi A8 (Luxury class). In a Large cars class, a Audi A7 Sportback took third place.

In a Image Report, Audi was once again unbeatable: a magazines readers were invited to select from 48 automobile manufacturers and for a seventh time in period a code with a 4 rings came out on top, with 38.5 percent.

The Auto Trophy was awarded this year for a 23rd time. More than 103,000 readers of Auto Zeitung were asked to select their favorites from some 400 models in 29 categories.

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Big opening in a tiny package: a Audi RS 3 Sportback

Blazing performance, compress size. Audi has combined a new indication to a energetic RS series: a RS 3 Sportback. In a good tradition of a brand, a engine boasts 5 cylinders and turbocharging technology. From a banishment of 2.5 liters come 250 kW (340 hp) of appetite and 450 Nm (331.90 lb-ft) of torque, with an normal fuel expenditure of usually 9.1 liters of fuel per 100 km (25.85 US mpg).

Power is transmitted to a highway around a seven-speed S tronic and quattro permanent all-wheel drive. 19-inch wheels and fenders done of CO fiber reinforced cosmetic (CFRP) underscore a Audi RS 3 Sportbacks position of distinction.

Power and sound: a engine
Each Audi RS indication represents a apex of a indication line a RS 3 Sportback, grown by quattro GmbH, now brings this energetic truth to a compress category. It rockets from a passed stop to 100 km/h (62.14 mph) in 4.6 seconds a opening figure unequaled by a competition. Top speed is electronically singular to 250 km/h (155.34 mph). Even so a compress car, weighing in during usually 1,575 kilograms (3,472.28 pounds), uses on normal usually 9.1 liters of fuel per 100 km (25.85 US mpg) and emits 212 g CO2 per km (341.18 g/mile). This potency is due in vast partial to a delivery-on-demand oil siphon and a regenerative complement that recovers appetite as a automobile decelerates.

The 2.5-liter engine in a RS 3 Sportback will disturb passengers interjection to a extensive pulling appetite and a starved revving adult to 6,800 rpm. The thick resounding and growling, corroborated by a signature stroke of a five-cylinder banishment sequence make adult a classical Audi soundtrack. A sound strap in a empty bend intensifies a sound even further. The strap is tranquil around a customary Sport button, that also varies a engine response.

Powerful five-cylinder engines have a prolonged bequest during Audi. In a 1980s, racing cars and prolongation cars used them to corner out a competition. Even a initial Audi RS model, a 1994 RS 2, had a five-cylinder engine. The 2.5-liter unit, already partial of a TT RS specifications, now redefines a state of a art, carrying recently been named International Engine of a Year by a high-ranking jury of automotive journalists.

The 2.5 TFSI delivers 250 kW (340 hp) from a banishment of 2,480 cc: a specific appetite outlay of 100.8 kW (137.1 hp) per liter. The extent torque of 450 Nm (331.90 lb-ft) is straightforwardly accessible during a low finish of a rev range, around 1,600 rpm, and stays consistent adult to 5,300 revolutions. These ubiquitous parameters produce glorious acceleration and lively values.

Just 49 centimeters (19.29 inches) in length, a five-cylinder section is ultra-compact, tipping a beam during a small 183 kilograms (403.45 pounds). The crankcase is done of vermicular-graphite expel iron, a high-strength nonetheless lightweight material. Audi is a initial automobile builder to use this element in a gasoline engine. Perfectly placed reinforcements serve raise a blocks loadability. The lightweight-design judgment keeps a Audi RS 3 Sportbacks weight in check and pays off vast in terms of axleload placement and, ultimately, handling.

The vast turbocharger generates adult to 1.2 bar of boost pressure. The intercooler downstream achieves an potency rate of over 80 percent. Like all Audi gasoline turbos, a 2.5 TFSI combines turbocharging record with FSI approach injection. The matrimony of these dual technologies facilitates a high application ratio (10.0:1) along with a together high potency ratio. Flaps in a intake tract brew a atmosphere as it flows in. The dual camshafts, any tractable by 42 degrees of crankshaft rotation, also raise a potency of a reduction formation.

Speed and grip: a drivetrain
The compress seven-speed S tronic transmits appetite from a five-cylinder engine around 3 shafts: one expostulate missile and dual outlay shafts. Like all dual-clutch transmissions, it comprises dual delivery structures. The changeable routine is intensely smooth, holding place in hundredths of a second as a clutches switch, with no obvious stop of pulling power. Seventh rigging is really high a magnitude that reduces fuel consumption.

The motorist can work a seven-gear S tronic in dual involuntary modes and one primer mode. Gears are shifted regulating a paddles on a steering circle or a selector lever. The launch control complement manages a scurry from a passed stop, furnishing bomb turbo appetite with minimal tire slip.

Delivering appetite to a highway with free ease, a quattro permanent all-wheel expostulate grants a RS 3 Sportback traction, dynamics, and stability. Its executive member is an electronically tranquil multi-plate clutch, mounted during a finish of a propeller missile to grasp a auspicious spindle bucket distribution. Located in a interior is a image package bathed in oil.

Thanks to quattro, a propulsive appetite can be distributed to any spindle as needed. Whenever trip occurs during one of a axles, an electric siphon intervenes during lightning speed to boost a oil pressure. The siphon presses a purchase plates together in a continual fashion, thereby needing a torque to be redirected accordingly. Thanks to a absolute accumulator, this routine takes usually a few milliseconds.

Dynamics and safety: a chassis
The unbending physique lays a cornerstone for a RS 3 Sportbacks accurate handling; a framework is what creates it happen. The four-link back cessation with a lane measuring 1,528 millimeters (60.16 inches) is anchored to a subframe and facilities high-strength-steel control arms that concede it to hoop longitudinal and parallel army separately.

Widened to a 1,564-millimeter (61.57-inch) track, a front cessation is a McPherson strut construction, also with a apart subframe. Key components of a construction are done of aluminum. Thanks to a electromechanical drive, a rack-and-pinion steering is rarely efficient, with a sporty-direct rigging ratio of 16.2:1.

Coil springs and redesigned startle absorbers yield a straight support. The sports cessation lowers a physique of a RS 3 Sportback by 25 millimeters (0.98 inch) compared with a A3. The new range-topping indication in a A3 array boasts 19-inch expel aluminum wheels propitious with 235/35 array tires during a front and 225/35 during a rear. The wheels come customary with machine-polished titanium-look styling, though are optionally accessible in black with a red edge flange.

The internally ventilated disks magnitude 370 millimeters (14.57 inches) in hole during a front and 310 millimeters (12.20 inches) during a rear. The front attrition rings are seperated for extent feverishness dissipation. They are connected by vale pins to a aluminum stop hoop covers, that are encircled by four-piston bound calipers embellished a high-gloss black and temperament RS logos. The electronic stabilization module (ESP) facilities a Sport mode and can be switched off entirely.

Precisely guided by a manageable steering, a RS 3 Sportback energetically takes to curves and exits them with agility, stability, and serenity. The fortitude extent is intensely high, an free poise that rounds off a impression of this absolute compress car.

Interior and exterior: energetic styling
The new top-of-the-line indication in a A3 array hints during a bomb intensity from a really initial glimpse. Together with a xenon and headlights, a front apron, a anthracite single-frame griddle with diamond-patterned styling and a atmosphere intakes cut a particular figure.

The side perspective is dominated by a flared front fenders done of carbonfiberreinforced cosmetic (CFRP), distinguished sill panels, exterior-mirror casings in matt aluminum demeanour and a vast roof spoiler. A high-gloss black diffusor insert and dual elliptical empty tailpipes on a left intensify a styling during a rear. RS 3 badges accoutre a single-frame griddle and a back hatch.

The energetic character is matched in a interior, wholly black and sporting a array of RS 3 logos. The sports seats are upholstered in Fine Nappa leather with china resisting stitching; a inlays radiate in Piano finish black or a new Aluminum Race look; a leather multifunction sports steering circle is flat-bottomed. The selector push and instruments are specifically designed. The motorist information complement can arrangement a boost vigour and oil heat as good as a path timer.

The RS 3 Sportback comes with an array of customary apparatus including a Sport button, back parking system, meridian control, carol radio system, and xenon and headlights with LED daytime using lights. Audi offers business a operation of discretionary features: front bucket seats, roof rails in matt aluminum look, and styling packages in black or matt aluminum. Five extraneous colors are available, and an total preference of tradition paint finishes.

The new top-of-the-line indication in a A3 array is already a fourth Audi indication to be built during Audi Hungaria in Gyr, where it is rolling off a public line alongside a TT Coup, a TT Roadster and a A3 Cabriolet.

Deliveries of a RS 3 Sportback will start in early 2011. The bottom cost in Germany will be 49,900 euros.

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Audi A8 wins a Euro Car Body Award

Audi has once again lifted a bar with courtesy to physique manufacturing. In a range of a 12th International Car-Body Benchmarking Conference, a Audi A8 surged forward to win a Euro Car Body Award a worlds many renowned endowment for innovations in physique manufacturing. Over 500 experts and a jury of specialists gave tip scores to Audis top-of-the-range model.

Leading body-manufacturing experts assemble once a year in Bad Nauheim, Germany. Here they plead trends as good as investigate countless physique shells and series-production vehicles before to a discussion highlight: selecting a worlds many innovative series-built body. In late October, 520 specialists from 22 countries attended this years event, orderly by a Automotive Circle International. Along with a jury of specialists, they evaluated 14 of a latest series-production vehicles. The result? The Audi A8 was not usually victorious, though also set a new record by earning 41.11 out of a probable 50 points to secure initial place with ease.

This luxury-class indication done in Neckarsulm dazzles interjection in vast partial to a stiffness/weight ratio: a attribute between torsional acerbity and a bodys weight. At a weight of only 231 kilograms (509.27 lbs), a aluminum physique is about 40 percent lighter than a allied chronicle done of steel. In addition, it weighs scarcely 30 kilograms (66.14 lbs) reduction than a predecessor; during a same time, a stiffness/weight ratio has increasing by 20 percent. As a special feature, a physique as per a Aluminum Space Frame routine utilizes bionic principles. Like a skeleton of a tellurian skeleton, all components mix optimal duty with low weight. In fact, 13 opposite grades of aluminum are used always in suitability with a elementary rule: The right element in a right place!

In further to substantial physique properties, a Euro Car Body Award recognizes pioneering concepts per processes, production, and prolongation as good as Audis expertise concerning materials record and fasten techniques. At a Precision Body-Manufacturing Shop in Neckarsulm, Audi uses several automatic and thermal fasten techniques: 1,847 punch rivets, 632 self-tapping screws, 202 mark welds, 25 MIG welds, 6 meters (19.69 ft) of laser welds, and 44 meters (144.36 ft) of connected seams safeguard that a physique is a rarely organic unit.

In addition, first-hand patron advantages play a pivotal purpose in a analysis process. The superb crash-test formula achieved by a Audi A8 as good as a cars glorious aerodynamic and acoustic properties are important. The correct judgment and a collision and extensive word rating are also considered. The models first-place finish so reflects a high peculiarity and a extensive proceed followed with honour to a growth of car bodies.

The sought-after endowment was won by an progressing era of a Audi A8 as prolonged ago as 2003. Ingolstadt also took a prize in 2006 and 2008 initial for a Audi TT and afterwards for a Audi Q5. This fourth delight creates Audi one of this fields trailblazing manufacturers.

Yet another instance of Audis body-manufacturing excellence: a first-generation A8 denounced in 1994, that was a initial oppulance sedan to underline an aluminum body. And models such as a Audi R8 Spyder, braggadocio substantial quantities of CFRP, are forward of a competition. Audi will continue enhancing these approaches and emphasizing lightweight pattern and combination construction. Last though not least, startling topics and pioneering technologies are in store.

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Audi boosts potency again: A4 consumes only 4.4 liters per 100 km (53.46 US mpg)

Audi is serve improving a potency of a models. Starting immediately, dual new versions of a best-selling A4 that devour reduction fuel than ever are accessible in Germany. The sedan consumes only 4.4 liters of diesel per 100 km (53.46 US mpg) on average, with CO2 emissions of 115 grams per km (185.07 g/mile). These same total for a A4 Avant are 4.6 liters (51.13 US mpg) and 120 grams (193.12). CO2 emissions have been reduced by 4 and 9 grams, respectively, compared with a prior models.

Efficiency during Audi does not come during a responsibility of sportiness. The new models have absolute engines. Their two-liter TDI generates 100 kW (136 hp) and 320 Nm (236.02 lb-ft) of torque, a latter of that is accessible between 1,750 and 2,500 rpm. The sedan accelerates from 0 to 100 km/h (62.14 mph) in 9.5 seconds on a approach to a tip speed of 215 km/h (133.59 mph); a Avant completes a customary scurry in 9.8 seconds and reaches 208 km/h (129.25 mph).

The dual new A4 models use a technologies from Audis modular potency platform. All a rigging ratios of their six-speed primer transmissions were extended slightly, and a fake 16-inch amalgamate wheels are shod with 206/60 tires that have been optimized with honour to rolling resistance. Aerodynamic tweaks to a physique and a reduce float tallness improves a drag coefficient, while a on-board mechanism with potency module gives a motorist tips about when to change and on fuel-efficient driving.

Audi offers a dual new potency tip models in a A4 array in a Attraction trim line. The Audi A4 2.0 TDI (100 kW 115 g CO2/km) has a bottom cost of 31,600; prices for a A4 Avant 2.0 TDI (100 kW 120 g CO2/km) start during 33,250.

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Two wins for Audi during Golden Steering Wheel: accolades for a A1 and A8

Audi has pulled off a double delight during a Golden Steering Wheel 2010 awards. The A1 among a Small Cars and a A8 in a Luxury Cars difficulty were a models bringing home this prop of accolades. The Audi A7 Sportback finished runner-up in a Midsize/Full Size category, completing an superb total of successes for a code with a 4 rings. With 20 Golden Steering Wheel awards to a name over a 35-year story of a eminent foe run by Bild am Sonntag and Auto Bild, Audi is a many successful code to underline in it. The awards were presented today, on Wednesday evening, during Berlins Axel-Springer-Verlagshaus.

Both a Audi A1 and a Ingolstadt manufacturers flagship model, a Audi A8, any of them successful new entrants to a marketplace this year, fended off a unbending plea from their particular approach competitors, repeating a success of a Audi A5 Sportback (2009), Audi Q5 (2008) and Audi A4 (2007) in preceding years.

Rupert Stadler, Chairman of a Board of Management of AUDI AG, took receipt of a endowment for a A8: We have been really supportive in a approach we have sought to labour a A8s design. It is a really superb and pointed balance. The A8 embodies a common skills in a fields of both pattern and technology. It is a genuine finish work of art and an glorious one during that.

Michael Dick, Member of a Board of Management of AUDI AG for Technical Development, collected a Golden Steering Wheel endowment for a A1, commenting: We are truly gay to have perceived this distinction. Our A1 chimes ideally with a times. Our sales total simulate that, too.

This year a 50-strong jury for a Golden Steering Wheel, a choice of VIPs, technical experts, veteran engine racing and convene drivers and a editors-in-chief of a general offshoots of a trade announcement Auto Bild, again had a event to put all 42 claimant vehicles by their paces behind sealed doors on a special proof ground.

The A1 scored quite good among a editors-in-chief for a pushing and seating comfort, motorist assistance systems, palliate of operation, and a coherence and acceleration criteria. The technical experts gave a compress indication tip scores for build quality, peculiarity impression, safety, palliate of correct and environmental acceptability. The racing drivers applauded a engine, steering, suspension, brakes, gearshift and motorist assistance systems, and not slightest a Audi A1s pushing pleasure. The latter aspect also hold good interest for a VIPs, as did a design, spaciousness, interior noise, palliate of operation and seating comfort.

In a oppulance difficulty a editors-in-chief praised a Audi A8 many particularly for a float comfort, motorist assistance systems, palliate of operation, variability and value for money. The technical experts concurred a A8s build quality, palliate of correct and environmental acceptability, allround view, safety, fuel potency and value for money. The oppulance sedan scored rarely among a racing drivers for a engine, steering, suspension, brakes, gearshift and fibre of drive. And a VIPs commended attributes such as back seating comfort and amicable acceptability.

The Golden Steering Wheel has been awarded to a best new automobile models each year given 1975. Just in new years, winners of a Golden Steering Wheel enclosed a Audi A6 (2004), a Q7 (2005), a A4 Sedan (2007), a SUV Audi Q5 (2008) and a A5 Sportback. This year there was a margin of 42 models in 6 categories.

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