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“The Alfa Romeo Experience” Offers Consumers 3D Driving Experience as Part of New "Soundtrack" Marketing Campaign

March 27, 2019

, Auburn Hills, Mich.

As partial of a launch of a new Alfa Romeo selling debate ”Soundtrack” for a Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio, a debate is fluctuating over normal media into gamification by a partnership with Unity Technologies, creator of a world’s many widely used real-time 3D growth platform.  

The Alfa Romeo Experience is now accessible opposite mixed devices, including desktop, mobile and tablets, giving consumers a ability to exam their talents on a lane in a Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio.

The “Soundtrack” debate is now using opposite TV, digital and social, including Alfa Romeo’s YouTube, Facebook, Twitter and Instagram channels. The radio spot – “The Next Level of Joy” – includes promote coverage via a Mar NCAA college basketball season, fluctuating viewership opposite CBS, TNT, and TruTV.

Balancing pointing and power, a “Soundtrack” debate illustrates a premier Alfa Romeo bequest and a tie to Monza, Italy, while introducing a one-of-a-kind pushing performance. The film “The New Sound of Joy” demonstrates a capabilities of a Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio in a beautifully singular tandem choreography that pushes a boundary of both vehicles. The film imagines a Autodromo Nazionale Monza as a enormous low-pitched instrument that brings to life a Giulia Quadrifoglio and Stelvio Quadrifoglio by a singular alloy of beauty and performance. In an epic harmony of a senses, a Alfa Romeo drivers follow a specific line attack low-pitched logos during accurate times producing a famous “Ode to Joy” melody.
About Alfa Romeo
Since a substructure in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of a many stylish and disdainful cars in automotive history. That tradition lives on currently as Alfa Romeo continues to take a singular and innovative proceed to conceptualizing automobiles. Born from a world’s biggest pushing highway – a Stelvio Pass – a Alfa Romeo Stelvio sets a new benchmark in performance, character and record in an SUV that could usually be from Italy. The award-winning Alfa Romeo Giulia delivers race-inspired performance, modernized technologies, charming Italian character and an refreshing pushing knowledge to a reward mid-size sedan segment. Crafted by Alfa Romeo artisans during a Cassino plant in Italy, a Giulia Quadrifoglio and a Stelvio Quadrifoglio underline Alfa Romeo’s many absolute prolongation engine ever with best-in-class 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo’s world-class lineup is a domestic Alfa Romeo 4C Spider, that represents a purest form of La meccanica delle emozioni (the mechanics of emotion), with a race-inspired, mid-engine pattern and state-of-the-art, Formula 1-inspired CO fiber monocoque chassis.

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