Beijing. The BMW Group and BMW Brilliance Automotive
Ltd. (BBA) will serve try a reward compress shred in China
with a BMW 1 Series Sedan – a initial compress sports sedan underneath the
BMW brand. This creates BBA’s product operation in a compress category even
some-more extensive with reward entry-level cars covering segments of
a Active Tourer, Sports Activity Vehicle, and Sports Sedan,
attracting new patron groups to turn reward automobile owners. The
reward compress automobile shred is a fastest flourishing shred worldwide
and in China.
The BMW 1 Series Sedan is a many sporty and romantic sedan in
segment. It is an disdainful indication tailored and aligned to a needs of
Chinese customers, only constructed and privately sole in China. The
growth and contrast of a new automobile was taken place in a BMW
domicile with a impasse of Chinese engineers. The new car
also achieved complete highway tests in honour to different
resources of highway conditions and meridian situations on different
terrains in China. With a BMW 1 Series Sedan, BMW engineers have
done a lot of specific fine-tuning and improvements according to the
Chinese customers’ habits and vehicle-use environment.
The BMW 1 Series Sedan is originated from a judgment automobile BMW Concept
Compact Sedan, that done a universe premiere during Guangzhou Motor Show
2015. As a indication prepared for production, a BMW 1 Series Sedan
maintains pattern elements of a judgment car, including BMW’s typical
physique proportion. The BMW 1 Series Sedan is now recognizable as a
BMW. It has a obvious BMW face with double kidney grille as good as
LED double turn headlamps and code button in a really present, sporty
and complicated interpretation. The evil BMW pattern denunciation is
also shown in a sporty, romantic and modern-looking conformation with
The BMW 1 Series Sedan is a latest explanation of BMW Group’s strength in
creation and is higher in terms of connectivity. Its comprehensive
BMW ConnectedDrive technologies yield all business unparalleled
convenience, abounding infotainment, and significantly extended safety. The
latest absolute and technology-leading engines with hi-tech electronic
record from BMW are constructed during a new internal engine plant in
Shenyang and pledge forlorn pushing pleasure.
After a successful launch of a BMW X1 and a BMW 2 Series Active
Tourer, a BMW 1 Series Sedan is combined to a indication range, that now
comprises 5 locally-produced BMW indication array in China. With that
BMW offers even some-more appealing entry-level models for a customers.
This will serve assistance to enhance a company’s product piece and
The BMW Group
With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.
In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.