Munich. Frankfurt. Munich, New York, San Francisco
and Beijing – four destinations on three continents in five days: The
BMW Group is teaming up with Lufthansa Cargo to present the #BMW #Vision iNEXT World Flight as part of an
event unparalleled in its execution.
More than 300 international media representatives will board on the
most advanced and efficient cargo aircraft in its class – a Boeing
777F from the Lufthansa Cargo fleet – to experience for the first time
the vision of future mobility embodied by the BMW Vision iNEXT, the
latest Vision Vehicle from the BMW Group.
Lufthansa Cargo and the BMW Group team have worked together closely
to turn this extraordinary vehicle and technology presentation from
idea into reality. The assembled guests will be introduced to the
pioneering vehicle and given a preview of the BMW Group’s future as
part of an exclusive closed room concept specially conceived and
designed for the occasion.
Preparations for the presentation event will involve laying more than
7.5 km of wiring, while 78,000 LEDs in 165 video LED modules and ten
13,000 ANSI lumen projectors will light up a show inside the Boeing
aircraft that appeals to all the senses. More than 120 specialists in
exhibition stand construction, as well as experts from Lufthansa Cargo
and the BMW Group have played their part in making the project happen.
Around 30 tonnes of material will be used to construct a suitable
platform on which to showcase the BMW Vision iNEXT. The challenge for
the various engineers and specialists has involved not only staging a
presentation the likes of which none of those present will have
witnessed before, but also ensuring their creation would literally
“take off”.
Timings will be tight, given the need to turn the entire set-up
inside the 777F from presentation mode to flight mode and back quickly
and securely.
The first guests are expected to arrive eight hours after the plane
lands. And just four hours after the final presentation has been
wrapped up at one venue, the Boeing will take off again for the next
destination on its itinerary. This technical and logistical tour de
force will underpin a vehicle and technology presentation that is
genuinely unprecedented.
“Visionary products deserve visionary presentations. We are delighted
to have made this extraordinary world premiere possible in cooperation
with BMW,” said Peter Gerber, CEO and Chairman of the Executive Board
of Lufthansa Cargo AG.
“iNEXT is our mobility proposition for the future, so it’s only
logical that the BMW Vision iNEXT should be presented to a global
audience in a fresh new style,” said Klaus Fröhlich, Member of the
Board of Management of BMW AG, responsible for Development. “The World
Flight is a fitting way to get the ball rolling.”
The aircraft’s exterior makeover takes its cues from the interior
design created for the vehicle presentation. And this will be the
livery adorning Lufthansa Cargo’s Boeing 777F when it takes off from
Munich Airport on 9 September on its round-the-world flight. After
calling in at New York, San Francisco and Beijing, the aircraft is due
to touch down again in its home base Frankfurt on 14 September.