BMW Canada

The artistic rationalist. A mural of Domagoj Dukec.

Domagoj Dukec has led a BMW Design group given Apr 2019. This
means a Frankfurt-born Croat is obliged for pattern during a BMW
core brand. Over a final 9 years, he has worked as arch designer
for several wings of a BMW Group – many recently BMW i and BMW M,
that sojourn underneath his care powerful within BMW Group Design.

“My pursuit is to harmonise these three
areas of a association so they couple together to emanate a clever image,”
says Dukec, who has amassed many years of imagination during international
pattern studios. In his purpose during BMW he leads a group of over 100
designers operative to raise and redevelop a pattern denunciation of
stream and destiny BMW code models. As an gifted automotive
designer, he can call on a rarely polished repertoire of approaches. He
views a pattern routine as a government charge and group attempt in
equal measure. “I work with prosaic hierarchies, giving a lot of
shortcoming to any engineer within a team,” emphasises Dukec,
who put down his pattern roots in a automotive attention during an early
stage. “They should all see themselves as a pivotal elements in a solution.” 


His focus: pattern as an engine.

Aged usually 13, Domagoj Dukec was transparent in is mind that his destiny lay
in automotive design. As a schoolboy, he was frequently driven by his
father to Pforzheim, where he presented sketches to a university’s
School of Design. His loyalty left an fast impression, and as a
immature guest tyro he gained a initial insights he after built upon
in full-time studies there. During this period, he spent all his
vacation time on internships with several automobile manufacturers. This
taught him how as a engineer we are obliged not usually for the
cultured and organic execution of a product, though for its
blurb success as well. After spells during eminent studios in
Barcelona, São Paolo and Paris and 13 years in automotive pattern at
brands including VW and Citroën, Dukec finally answered BMW’s call to
Munich in 2010. In 2013 he took over as Head of a Exterior Design
team. He describes BMW as a apex of his profession, a place he
has always wanted to be.


His mindset: clear artistic power.

“Automotive pattern is a special
challenge, since you’re firm to a industry, have really clear
mandate and need to consider into a future.” As arch engineer at
BMW, Domagoj Dukec heads a group of designers, modellers and other
specialists charged with environment adult pattern frameworks and initiating
change. “I like elucidate puzzles,” he says about his work, that he
goes about in a deliberately entrepreneurial way. He emphasises how,
for him, creativity above all means putting a right conditions in
place: “I like to do a best we can for a product, with a positive
genius in a group and a best routine behind a scenes.”
Dukec’s pattern teams rise indication ranges for BMW, BMW i and BMW M.
This pooling of shortcoming helps to concentration a pattern of a brands
precisely on complicated products with clever characters. 


Perpetual motion: embarking on a new section in automotive design.

“BMW as a association is many keenly
tangible by a 3 brands BMW, BMW i and BMW M. The models we’re now
building are even some-more clearly differentiated, that will continue
to strengthen a observable impression of BMW by design,”
reiterates Dukec. “After all, pattern is successful when it has a own
identity.” He is resolutely assured that future-focused car design
should not usually incite aesthetically, though also direct cultural
reappraisal. “So as a designer, we need to be prepared to take a
risk,” says a 44-year-old. “Customers should be means to clarity this
appetite in a product.” 


Background: The impulse that drives him.

Domagoj Dukec describes himself as an “emotional rationalist”,
indicating to impulse from a art universe – total such as
Michelangelo and Karl Lagerfeld. The extreme, adventurous facets to these
dual artistic geniuses intruigued him as most as a flawlessness and
a clarity of suspicion and help in their work. As an efficient
thinker, a arch engineer employs these beliefs day by day in his
designs – always with a aim of creation those around him smile. Dukec
cites cooking as one of his passions, and he enjoys a immediate
greeting to what he produces in a kitchen. The formidable routine of
car development, however, mostly lasts several years, that means
he has to wait rather longer to see how his automotive creations are
received. Both in a bureau and during home, his clarity of fun lies during the
heart of all he does.