- Stars enter The CW SHOWroom on-air to learn about a all-new Ford Focus, give hide previews of whats entrance adult on The CW, and uncover viewers how to win a 2012 Ford Focus
DEARBORN, Mich., Apr 4, 2011 The CW and Ford have shaped a vital selling partnership, The CW SHOWroom, giving viewers a possibility to win a new 2012 Ford Focus any night during The CWs primary time, commencement Monday, Apr 4, by Friday, Apr 8. The CW will emanate tradition commercials for an unprecedented, week-long debate featuring stars from a networks shows, including Gossip Girl, The Vampire Diaries and 90210. The spots will atmosphere any night of a week, and viewers can watch to learn how to enter to win an all-new Ford Focus, see hide previews of arriving episodes of The CW shows, and get an up-close demeanour during a all-new Focus.
Were anxious to partner with Ford for a tellurian launch of a 2012 Focus and to emanate a biggest module to date for The CW Network, pronounced Alison Tarrant, executive clamp president, Integrated Sales and Marketing. For a initial time, we are featuring talent from opposite a networks prime-time report to correlate directly with a brand. This is a unequivocally sparkling partnership for us; we are unapproachable of a interesting co-branded artistic and a event to give a fans a possibility to win new Ford Focus vehicles and get hide peeks of a final episodes of their favorite shows.
Each weeknight commencement Apr 4, The CW will atmosphere branded Ford Focus spots including stars Michael Steeger of 90210, Tika Sumpter of Gossip Girl, Robert Buckley of One Tree Hill, Nigel Barker of Americas Next Top Model, Sara Rue of Shedding for a Wedding, Katerina Graham of The Vampire Diaries and Cassidy Freeman of Smallville. Viewers need to watch The CW any night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given divided to one personality on any of a 5 nights of a sweepstakes.
Customized for any night of a campaign, a long-form ads showcasing a sweepstakes will underline The CW stars giving special previews of whats entrance adult on their shows, as a Ford product dilettante and a really eager CW fan shows them all a facilities of a all-new Ford Focus. As partial of a partnership, Ford Focus code messaging will also be carried opposite The CW on-air, online and on-mobile for a full week, with special night opens and billboards on-air any night.
The all-new 2012 Focus has so many class-leading modernized facilities and calm that it is tough to constraint in a normal 30-second ad, pronounced Crystal Worthem, Ford Brand Content and Alliances manager. This new and artistic partnership with The CW is permitting a new Ford Focus to entirely promulgate a attributes to a younger, some-more connected consumer in a some-more enchanting and applicable way.
The CW and Ford partnership continues in a Apr 6 part of Americas Next Top Model. The models are teaming adult with Ford Warriors in Pink to assistance lift recognition and work toward a heal for breast cancer. The attribute will be integrated into a whole part and hoard support by a imitation debate for a 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for a Cure and has dedicated some-more than $110 million to a breast cancer cause.
Beginning Monday, Apr 11, viewers can also see some-more hide previews from The CW stars of whats entrance adult this deteriorate online during www.CWTV.com/fordfocus.
About The CW
The CW Network was shaped as a corner try between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is Americas fifth promote network and a usually network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of strange programming that runs Monday by Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation retard that delivers a sum of 20 hours of programming a week over 6 days. The networks primetime report includes such renouned array as The Vampire Diaries, Americas Next Top Model, Gossip Girl, 90210, One Tree Hill, Supernatural and Smallville, as good as freshmen array Hellcats and Nikita.
About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit www.ford.com.