Munich – December, 2019. Martina Starke is a Studio
Director of Designworks Munich where she is heading a organisation with
vital meditative and with a holistic pattern approach. While new
pattern solutions have always been during a core of Martina’s work,
years of tighten partnership with a accumulation of dilettante departments
during a BMW Group has been a defining cause in her prophesy of
innovation. With her categorical concentration on tellurian centered design, Martina
Starke enjoys enlivening interaction. Working opposite industries and
with several disciplines and mindsets in her organisation is therefore one of
a many critical aspects for her. Martina’s versatile organisation at
Designworks’ Munich studio now consists of 40 creatives and has
a clever couple to a BMW Group’s pattern departments.
Martina Starke has hold countless pattern positions within a BMW
organisation over a final 19 years. With extended believe opposite both
extraneous and interior design, as good as material, tone and detail,
she insincere shortcoming for BMW Brand Vision and BMW Brand Design
before fasten Designworks in Jul 2019.
What is a destiny of mobility and what is Designworks’ role
Starke: We are no longer articulate especially about cars
since mobility has turn an whole ecosystem that needs to be
designed. While operative on aspects like removing seamlessly from A to
B, we demeanour over a automobile. At Designworks, we advantage from an
outside-in view, a viewpoint that allows us to doubt a obvious
with all a pattern believe and confidant creativity of our
multidisciplinary teams. We consider in both a earthy and digital
universe and know a hint of tellurian interaction.
With DW studios opposite a globe, what is a specific focus
of a DW studio in Munich we represent?
Starke: In further to a world-class pattern organisation with
people from opposite disciplines and backgrounds, a Munich studio
has a artistic consultancy section that works closely with clients to
rise an in abyss bargain of rarely formidable projects. This
collaborative approach, together with a rarely methodical design
routine guarantees far-sighted solutions and business-relevant products.
Where do we see DW in a destiny and what arrange of things are
we penetrating to inspire as executive of a studio?
Starke: We during Designworks see ourselves as architects
of destiny who mix a extensive routine viewpoint with an in-depth
bargain of a destiny context. Strong visions need compelling
storytelling and we’re assured that record practice of the
destiny have to be romantic and above all human. We will continue to
work opposite disciplines and industries to emanate truly innovative
products and strategies for and with a customers.
What is your pattern ethos? What sources of impulse for the
margin of pattern should we use some-more in a future?
Starke: One thing I’m revelation everybody is: Stay
curious. And be brave. That means we have to leave a comfort zone
for some astonishing encounters. We can learn so most from other
disciplines and plan opposite ways of meditative behind to a design
field. I’ve worked with heading scientists for instance and sharing
both specific believe as good as unrestrained for what we are doing
always resulted in totally new directions.
What creates Designworks unique?
Starke: Design, plan and automotive meditative are
interwoven in a approach that allows us to broach seamlessly designed
services. Above all, it’s a opinion that creates a difference. For
us, co-creation in a organisation is not usually a prerequisite though a potential
any and each organisation member values and nurtures, as most as a clients.