Munich. A clear use of form, unmistakable design and
high-quality materials are the standout features of the new MINI
Lifestyle Collection 2018–2020. The new Collection offers a wide range
of products designed to ease, enrich and beautify everyday life in all
its variety and embodies the essence of the MINI brand in its cars and
beyond. The Collection includes more than 100 items, from clothing and
bags to luggage, accessories, children’s gear and mobility items. The
Collection is available from July at www.shop.mini.com
and from MINI dealers.
Aesthetically pleasing range of high-quality products.
A striking pair of new exterior colours (“Island” and “Coral”)
are the most prominent visual features headlining the MINI Lifestyle
Collection 2018–2020. “Island” – a very modern shade of blue –
reflects the exterior colour “Island Blue” available for the current
MINI Countryman. Radiant “Coral” red is the perfect colour complement
and adds a fresh accent. The base colours Black, White and Grey
provide the perfect backdrop for the two accent colours.
The products in the Lifestyle Collection continue the new MINI
Lifestyle aesthetic introduced in 2016 and impress with well
thought-through details and a minimalist and expressive design very
much in tune with the times. Added to which, they all possess that
special MINI twist – a particular spark to their design or
functionality. Contrasts in form, colour and material play a key role
here. High-quality and authentic materials demonstrating responsible
use of resources help shape the character of the Collection.
Casual and with style – the apparel in the new MINI Lifestyle
Collection.
The new items of clothing for ladies, men
and children display exceptional product quality, contemporary
aesthetics and proven design. From everyday essentials to easy
accessories, every item exudes personality – and, above all, the
distinctive character of MINI. As well as sporting new colours, the
popular “Logo T-Shirts” and sweatshirts in the MINI Lifestyle
Collection 2018–2020 feature embroidered patches and are made using
modern techniques such as jersey bonding to give the items a crisp
aesthetic. Also new to the ladies’ and men’s ranges is the
MINI Logo Patch Polo (RRP €45.00 each), which
offers a contemporary slant on the classical polo shirt design.
Another newcomer is the MINI Logo Patch Sweatshirt
(RRP €79.00), a hoodie with a sharp design and MINI Logo Patch in a
contrasting colour. MINI fans of a fresher-faced vintage will be
pleased to discover the MINI Logo Patch Sweatshirt
Kids (RRP €35.00), whose kangaroo pouch brings extra space
for those fascinating bits and bobs one picks up on one’s daily
travels. The modern aesthetic of the MINI Logo Patch Trucker
Cap (RRP €35.00) adds a laid-back finishing touch to any
look. All the items in the new MINI Lifestyle Collection are made from
high-quality materials.
Making sure important stuff is stowed away safely – MINI bags
and luggage.
With its wide selection of bags and
cases, the MINI Lifestyle Collection 2018–2020 has the right solution
for every luggage and travel-related situation. The individual pieces
feature eye-catching MINI design and a wealth of practical details.
Additional compartments in the bags and the intelligently designed
inner sections of the cases keep things tidy, provide flexibility and
– in customary MINI style – ensure a “clever use of space”. All in
all, these products utilise the room available elegantly and extremely
effectively. Another characteristically MINI feature of this
Collection and others is the use of contrasting colours in the Colour
Block series. The exterior colours Island and Coral team up with the
base colours Black, White and Grey to create an expressive colour concept.
New additions to the Colour Block series include the MINI
Colour Block laptop Sleeve (RRP €35.00) and MINI
Round Colour Block Pouch (RRP €19.00) – both made from
water-repellent waxed canvas. The small, circular and above all
hard-wearing pouch takes a slick approach to keeping smaller items
close at hand at all times. The MINI Tonal Colour Block
Backpack (RRP €45.00), meanwhile, offers more stowage space
to help you through the adventures of everyday life. Somewhat smaller
than conventional travel backpacks, it is suitable for all ages and
body sizes, and is perfectly proportioned for use in the city and beyond.
Providing a visual counterpoint to the varied and vibrant shades of
the Colour Block series are the products in the new Two-Tone series.
Below the understated black exterior lies a surprisingly bold inner
coating in the colour shade Island. Handles and straps in woven ribbon
provide a modern and classy material accentuation. The MINI
Two-Tone Totepack (RRP €65.00) references a vertical-format
messenger bag in form and function and adds useful details such as two
laptop compartments, carry straps that can be tucked away and a pair
of additional grips. Purists are also well catered for, courtesy of
the MINI Two-Tone Laptop Bag (RRP €49.00), complete
with a padded laptop compartment, separate slots for documents and
writing instruments, and a clever zipped outer pocket, which – as an
option – allows the laptop compartment to be attached to the
extendable handle of trolley cases. Speaking of which, trolley cases
are also part of the Collection. The modern traveller can choose
between the spacious MINI Trolley (RRP €195.00) and
MINI Cabin Trolley (RRP €195.00), which come in
subtle Grey or the latest Collection shades Coral and Island, display
an embossed MINI logo and offer familiar stowage features inside. A
new and intelligent highlight of the MINI Cabin
Trolley is the rapid-access front opening, behind which
reside an additional mesh pocket for liquids and a removable, padded
laptop sleeve.
Accessories – creating the MINI feeling every
day.
From practical helping hands to things of beauty
which inspire and entertain, MINI offers customers a large selection
of accessories. Some popular and proven products from the MINI
Lifestyle Collection 2016-2018, such as umbrellas, Bluetooth speakers
and travel mugs, are now also available in the new colour variants
Coral and Island. And new arrivals include the MINI
Cloth-Bound Notebook (RRP €15.00) and MINI Fountain
Pen (RRP €29.00), which hark back to charm-filled says of
jotting down ideas and thoughts by hand. The MINI
Tea-Maker (RRP €25.00) is also making its debut. With its
strainer and multifunctional saucer/lid, it has everything required
for holding small, individual tea ceremonies at any time at home or in
the office. The individual components are stacked inside one another
to save space. The MINI Colour Block Watches (RRP
€130.00 each) with Swiss Ronda mechanism, leather strap and new colour
combinations, plus the MINI Matt/Shine Panto
Sunglasses (RRP €130.00) and MINI Matt/Shine Aviator
Sunglasses (RRP €130.00) with matt/gloss contrast for the
recycled acetate frame round off the selection of accessories in the
MINI Lifestyle Collection 2018-2020.
Kids’ products and kids’ mobility – a new adventure every
day.
The children’s products in the new MINI Lifestyle
Collection not only offer the potential for adventures by the lorry
load, they encourage youngsters to explore their own creativity and
abilities. The MINI Kubb Game (RRP €49.00) instantly
turns any green area into a pitch for the whole family. Two teams (of
up to six people each) do battle, using batons to knock over the other
team’s kubbs (wooden blocks) and finally their king in the centre of
the pitch. It’s an entertaining game of skill enjoyed by young and old
alike. When the weather takes a turn for the worse, the MINI
Movie Stage (RRP €15.00) rains down creative inspiration.
What from the outside looks like little more than a box, opens out
into a full stage, complete with four different sets, a stack of
colourful, prep-prepared props and a folding mobile phone stand for
recording videos. Creative kids products including the MINI
Colouring Car Set (RRP €15.00), MINI Kids Craft
Sets (RRP €12.00 each) and MINI Iron On Patch
Set (RRP €12.00) are offered once again as part of the MINI
Lifestyle Collection 2016-2018.
With its authentic design and genuine rubber tyres, the new
MINI Pull Toy Car (RRP €39.00) made from
FSC-certified wood propels MINI driving fun into any kid’s bedroom. It
is topped only by the new MINI Baby Racer (RRP
€99.00), which comes equipped with many design features of a full-size
MINI Hatch. Added to which, it is fitted with low-noise rubber tyres
and a soft, removable seat cushion, which can be washed. The TÜV seal
of approval comes as standard. Skill and balance, meanwhile, are the
name of the game when it comes to the new MINI
Skateboard (RRP €125.00), developed and built in cooperation
with iconic Australian brand Penny Skateboards. The exclusive plastic
cruiser, featuring the signature MINI shade Chili Red and a Bonnet
Stripe, is extremely robust and provides all sorts of fun on the road
(without the need for a driving licence).
The MINI Lifestyle Collection 2018–2020 also contains a plentiful
selection of miniature scale models. These faithfully detailed
miniatures have moving parts which reflect the original models on
which they are based. A new addition to the line-up is the current
MINI Countryman 1:18 (RRP €89.00) in Island Blue.