BMW Canada


Munich. The MINI Pavillon opens a doors on 12
Oct 2019 during Lenbachplatz in Munich. As partial of the
Bauhaus-inspired Neue Maxburg, it will yield an well-developed place of
confront for all residents of a Bavarian capital, focusing on the
MINI code along with partners Herzog, MATES, VIU, Harman Kardon and
BARBER HOUSE. With a appealing architecture, a MINI Pavillon
offers a new judgment geared towards civic aptitude and common space.
People can dump in to accommodate a crony for a coffee during a Herzog bar,
work in a spaces supposing by co-working dilettante MATES, arrange an
appointment during BARBER HOUSE, select new eyeglasses during VIU or relax to
song in a Harman Kardon Lounge – all this is probable underneath a
singular roof during a MINI Pavillon. Visitors can also find out about the
full operation of MINI models in fact and arrange exam drives. In
addition, a MINI Pavillon will offer as an superb eventuality space
and judgment discourse height during a heart of a city.


The MINI Pavillon on Lenbachplatz combines timeless, Bauhaus-inspired
pattern with cutting-edge technology. Originally built in the
1960s and used as a salon from 2003 onwards, a Pavillon is now
regarded as a loyal singularity of a humanities with a roots in a Maxburg
and a instrumentation to contemporary needs. Having undergone extensive
renovation, a building is now being re-opened to welcome this unique
judgment mixing relaxation, information, work, networking and shopping.


Bernd Körber, Head of MINI: “As an civic brand, MINI
has always been closely endangered with city mobility. Our new urban
store judgment in partnership with sparkling partners reflects this
truth and provides an appealing offer for all visitors to Munich.”


The prominence of a opening will be a new entirely electric MINI
Cooper SE* – a convincing, appealing and tolerable resolution for city-dwellers.


Opening on 12 Oct 2019

The MINI Pavillon opens a doors for a initial time during 11am on
Saturday 12 Oct 2019 and welcomes all meddlesome visitors who wish
to knowledge a aptitude of a premises. All partners are planning
special promotions and activities to symbol a opening (
DJ Zoom.Like will be providing a suitable low-pitched background
during a day. From 6 pm to 8 pm, British-German songwriter Paul
Holland rounds off a opening day with a concert.


Our civic store judgment partners

Local catering dilettante Herzog will be represented
in a Pavillon with a Herzog Hofladen and bar. Herzog is a
trendsetter in a grill trade with an authentic Munich mix of
business, mall browsing, story and lifestyle. Anyone looking to
suffer a coffee or lunch in a diversified environment will find Herzog in
a MINI Pavillon an appealing choice.


MATES is a co-working space and network for Munich’s
artistic professionals, charity stylish workplaces, complicated team
offices and assembly bedrooms that can be requisitioned flexibly by a hour or
day. In further to a existent sites in Lehel and Maxvorstadt, the
association now opens a third space in a MINI Pavillon.


The VIU Spectacle Boutique offers excellent pattern and
high-precision craftsmanship. VIU improvement eyeglasses and sunglasses
mix undying cultured interest with innovative technology. As far
as VIU is concerned, satisfactory prices and a pure prolongation process
go but saying.


Harman Kardon: At a MINI Pavillon visitors can
knowledge a reward sound of Harmon Kardon in a MINI vehicles on
display. In further to this, a Harman Kardon Lounge in a MINI
Pavillon provides a quiet, relaxing mark for a personal consultation
on all MINI models – with an considerable credentials sound from speakers
granted by longstanding code partner Harmon Kardon. Like a HARMAN
Experience Store in circuitously Sendlinger Strasse, a Harman Kardon
Lounge offers business and intensity business a future-oriented
sell environment where a Harman Kardon code universe can be experienced
during initial hand, including a Harman Kardon reward sound as an in-car
apparatus option.


BARBER HOUSE provides a stylishly propitious barber’s
emporium in a MINI Pavillon, charity all for gentlemen from
haircuts and brave styling to soppy shaves. Here, classical skills are
total with a use that is both authentic and personal.


Virtual existence record in a MINI Pavillon:
sales consultants from MINI Munich provide
on-site consultation. In sequence to safeguard that business can find out
about a brand’s whole indication range, practical existence record is
accessible that means that, in further to a vehicles on display,
all models can be gifted practically on vast monitors or using
VR headsets – a complicated interpretation of a normal MINI motto
“creative use of space”.



The new electric MINI Cooper SE* as a highlight

With a new MINI Cooper SE, a British code once again sets a
pioneering procedure for civic mobility. 60 years ago, a revolutionary
pattern element of a classical Mini determined a basement for maximum
interior space within a smallest aspect area. The MINI was launched in
2001 – a complicated re-interpretation of artistic space use and unique
pushing fun that became a strange in a reward shred of small
cars. The new quite electrically MINI Cooper SE paves a approach to a
tolerable nonetheless during a same time rarely romantic pushing experience
in civic traffic.



In box of queries, greatfully contact:


Corporate Communication


Sarah Bauer

MINI Lifestyle Communication

Phone: +49 89 382 94180

E-mail: [email protected]



Micaela Sandstede

BMW Group Brand Communication

Phone: +49 89 382 61611

E-mail: [email protected]



E-mail: [email protected]





The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 31 prolongation and assembly
comforts in 15 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2018 was € 9.815 billion on revenues amounting to €
97.480 billion. As of 31 Dec 2017, a BMW Group had a workforce
of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.