- Harald Krüger: The best approach to ready for a destiny is to shape
- World premiere of a muster and eventuality height “Iconic
Impulses. The BMW Group Future Experience” during a Ullens Center for
Contemporary Art in Beijing
- BMW VISION NEXT 100 creates Asian debut
Beijing. 2016 sees a BMW Group applaud its
centenary – underneath a sign THE NEXT 100 YEARS.
As a centenary year progresses, a BMW Group continues to focus
initial and inaugural on a future, exploring a doubt of what
sole mobility will demeanour like over a entrance decades. The BMW
Group believes that over a subsequent 10 years alone, a automotive
attention will change faster than it has over a final thirty. The
reasons for this mutation are already apparent currently and include
burgeoning urbanisation and a ever-increasing change of
record on a bland lives and work.
“Our prophesy is for destiny mobility to be effortless, accessible on
direct and tailor-made for all business and for their individual
needs,” pronounced Harald Krüger, Chairman of a Board of BMW AG, speaking
to a Chinese media during a start of today’s press contention in Beijing.
The BMW Group considers itself an active force in moulding tomorrow’s
mobility solutions. Individual mobility will sojourn a fundamental
tellurian need, yet over a years forward it will interconnect a various
areas of a lives some-more and some-more closely – a expansion a company
believes harbours new opportunities for reward mobility. “The best
approach to ready for a destiny is to figure it yourself,” pronounced Harald Krüger.
Throughout a company’s centenary year, a BMW Group is bringing
a prophesy of a destiny to life by a prophesy vehicles of its
4 brands and by “Iconic Impulses. The BMW Group Future
Experience”, an muster and eventuality height designed to
try and enthuse intensity mobility concepts for a future.
After centenary activities strictly began on 7 Mar in Munich,
BMW’s prophesy vehicle, a BMW VISION NEXT 100, trafficked to China,
where it is now on uncover in Beijing. Later, it will pierce on to London,
where a BMW Group will betray a prophesy vehicles of a British
brands, MINI and Rolls-Royce. The final stop will be in Los Angeles,
USA, where a fourth and final prophesy vehicle, from BMW Motorrad,
will finish a code quartet.
BMW VISION NEXT 100 Asian debut
The BMW VISION NEXT 100 stands for a brand’s
eminent perfect pushing pleasure. In a future, BMW drivers will still
wish to spend many of a time they are in their automobile during a wheel. In
a BMW VISION NEXT 100, a motorist will sojourn resolutely in a focus,
with consistent connectivity, digital comprehension and state-of-the-art
technologies accessible for support. But that’s not all: a BMW VISION
NEXT 100 will spin a motorist into a “Ultimate Driver”. So even
yet a universe might good be changing, Sheer Driving Pleasure is here
to stay – and will be some-more heated than ever before. But for those
situations where pushing isn’t so enjoyable, a BMW VISION NEXT 100
has all a record indispensable to take over a driver’s role
completely, permitting a motorist to lay behind and use a time in the
approach they want.
The BMW VISION NEXT 100 is creation a Asian entrance in Beijing, one of
a world’s fastest-changing megacities, where it forms partial of the
travelling muster and eventuality height “Iconic Impulses. The
BMW Group Future Experience”.
The People’s Republic of China is an all-important
pacesetter for destiny mobility, with a marketplace characterised by young
consumers who straightforwardly welcome technology. These consumers are a main
pushing force behind a country’s energetic expansion in new years
and will continue to set a gait in a future. BMW Group’s
joining in China includes an RD office, a Designworks Studio
and a ConnectedDrive Lab. The plant in Shenyang is an important
member in a company’s tellurian prolongation network, ancillary its
plan of offset tellurian expansion with prolongation ability in the
applicable informal markets.
World premiere of a
“Iconic Impulses. The BMW Group Future Experience”
Following a press contention for Chinese media in Beijing’s Ullens
Center for Contemporary Art, a BMW Group strictly non-stop its
“Iconic Impulses. The BMW Group Future Experience”. The muster and
eventuality height will be open to a ubiquitous open from 6-15 May.
The destiny prophesy presented during a muster reaches distant beyond
anything a short-term resolution could offer, providing a multifaceted
and moving preview of stirring trends that will impact not only
a automotive industry, yet a bland lives as a whole.
The muster is formed on a account strand that leads a visitor
by opposite knowledge zones. With a singular spatial concept,
visitors will feel partial of a universe that is being explored. They
will be led by a corridor into opposite thematic spaces: the
middle rotunda and a “brand areas”.
The foyer: Bridge to a destiny
The account starts in a foyer, where interactive media offer
insights into a company’s 100-year history, display how it has
frequently contributed to moulding a future. Further exhibits
denote a technical cunning and clarity of shortcoming that
underpin a BMW Group’s care and destiny aspirations. In
addition, a corridor area offers a ubiquitous introduction to key
megatrends, together with glimpses of intensity destiny worlds.
Visitors will get an sense of what a destiny could demeanour like
while also exploring a hurdles and opportunities that will
accompany a governmental mutation of a entrance decades.
This interplay between proven success and idealist meditative paves
a approach for a exhibits on uncover in a middle rotunda.
The middle rotunda: The BMW Group’s prophesy of a future
The BMW Group is staid and resolved to be a pivotal change on a way
a entrance decades develop.
The middle rotunda invites visitors to knowledge a BMW Group’s
prophesy of a future. It also explains how a association views its
amicable and environmental shortcoming towards a associates and
multitude as a whole. The BMW Group envisages a tolerable future, with
increasingly eco-friendly vehicles and automobile prolongation methods.
In a future, a BMW Group will continue to be a heading provider
of reward products and services in a area of sole mobility.
It will do this during a time when ‘mobility’ will turn more
multifaceted and technology, that is building during breakneck speed,
will turn increasingly human. Digital services will recognise
people’s needs and wishes, routine them and invariably learn from
them. As connectivity increases, a BMW Group will transform
electronic information into digital intelligence, that it will use to add
genuine value for customers. Mobility solutions will be customised and
flexibly tractable to fit sole mandate during any given moment.
At any plcae of “Iconic Impulses. The BMW Group Future
Experience”, a middle rotunda will also yield a environment in that to
betray a prophesy vehicles and reason press conferences or other events.
In doing so, a BMW Group will offer platforms for contention of key
destiny topics. Individuals from a accumulation of fields, such as politics,
science, business, enlightenment and a open will be invited to share
their thoughts and ideas, formulating an enchanting atmosphere of open
sell and an all-round demeanour during critical destiny topics.
The code area: Brand practice of a future
In a code area, visitors can knowledge a 4 opposite brand
spaces of BMW, MINI, Rolls-Royce and BMW Motorrad. In any brand
space, visitors will be means to use interactive hit points and
perspective exhibits to benefit insights into a pivotal aspects of a destiny as
noticed by any of a BMW Group’s brands.
Each code space offers a accumulation of information sources, with an
interactive sculpture, called a Attractor, providing an abstract,
artistic thoughtfulness of any brand’s goal matter on future
mobility. Once a opposite prophesy vehicles have been denounced during the
several muster stops around a world, those vehicles will take
their place within a suitable code space as a prominence of that
“Iconic Impulses. The BMW Group Future Experience”: Dates and
BMW Group prophesy automobile premieres
Beijing (5-15 May) – Asia premiere of a BMW VISION NEXT 100
London (16-26 June) – World premiere of MINI and Rolls-Royce prophesy vehicles
Los Angeles (11-16 October) – World premiere of BMW Motorrad prophesy vehicle
If we have any queries, greatfully contact:
Christine Graeber, Business and Finance Communications, [email protected]
Telephone: +49 89 382-59355, Fax +49 89 382-24418
Nikolai Glies, Head of Business and Finance Communications, [email protected]
Telephone: +49 89 382-24544, Fax: +49 89 382-24418
E-Mail: [email protected]
The BMW Group
With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.
In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.