Munich – December, 2019. Laura Robin is Director of
Designworks’ Los Angeles Studio. She has worked for Designworks in
several areas and heading positions for many years, flourishing new
practices and running a fasten of disciplines. With Laura’s
hybrid credentials in computational graphics and pattern strategy, her
work has mostly been during a corner of new routine inventions. Laura is a
clever pushing force behind a purpose of pattern as an influencer in
destiny business strategies. Today she leads a group of 50+ creatives
and strategists in Newbury Park, California.
As a ardent thinker, before fasten Designworks, Laura taught
many years during Art Center College of Design, Pasadena, consulting on
a Graduate turn curriculum in Digital Media Practices. In addition
she has won several venerable pattern awards.
What is a destiny of mobility and what is Designworks’ role
Robin: To pattern for a ‘future of mobility’ is to
pattern for disruption. There is an blast of new enabling
technology, ensuing in products and services that have, until now,
been a things of dreams. From on-demand atmosphere taxis to load drones,
from 300mph Hyperloop capsules to EV charging services, a grade of
change, newness and complexity is ever increasing. Designworks’ role
in this space is to designer a systems that support a growing
appetites for flexibility, leisure and reward mobility practice in
this energetic landscape.
With Designworks studios opposite a globe, what is the
specific concentration of the Los Angeles studio we represent?
Robin: Designworks Los Angeles Studio leverages its
Californian roots – traditionally a place of lifestyle experimentation
and openness, a LA area is now during a vanguard of civic mobility
innovation. We learn from being during a core of rising mobility
trends and have an active lab enlightenment to antecedent a future, with
a city as a backdrop.
Where do we see Designworks in a destiny and what arrange of
things are we penetrating to inspire as executive of a studio?
Robin: The Designworks of a destiny is a
constant-learning lab. we see a colourful pattern culture, fueled by
experiments in physical/digital convergence. The need for “natural
interfaces” that conduct a tellurian relations with robots,
intelligent assistants, or simply energetic information will usually grow.
How we say a humanity, and pattern for a senses, a morals
and ethics – these will be a critical questions for pattern in the
What is your pattern ethos? What sources of impulse for the
margin of pattern should we use some-more in a future?
Robin: Good pattern is meaningful. To be meaningful,
pattern considers who it’s for and a context it will be used in. It’s
inherently human-centered. Designing for a destiny places an
needed on foresight. We are operative tough on anticipating a emerging
phenomena, attitudes and behaviors to blueprint a destiny context
snapshot. While a facets of a destiny change and change, a constant
for good pattern is a requirement that a resolution is emotionally
musical for a recipient.
What creates Designworks unique?
Robin: Designworks is distinct other pattern agencies
since we are a pattern enlightenment tooled for systems. We have a highly
different apartment of services that can both mount alone or intersect for
large, multi-disciplinary projects. We designer destiny visions, and
have a skills to move them to life. Our singular proceed of future
visioning and back-casting to today’s needs ensures we deliberate our
clients in a future-proof and holistic way.